Jason Abraham Email and Phone Number

Responsibility for digital platforms (AMD.com, eCommerce, Email Marketing, DAM, Sales/Partner Enablement, Localization) - and lead for AI deployment across WW Marketing. AI pilots/initiatives range from using LLMs for copy and sales training, to TTS (Text-to-Speech), translation, customer support, and other areas of investment.

Working alongside other industry leaders to advise university staff on development of the Masters program.Honored to guest lecture within both the UT Masters in Science, and MBA, programs.

Responsible for the marketing technology roadmap, finance and spend planning, and solutions management – overseeing content management systems (CMS), marketing automation, and testing. - Worked across marketing, using data and platforms, to plan interactive campaigns, improve journeys, make content personalized and accessible, and improve marketing preference centers.- Planned and helped migrate an aging corporate website to a new CMS.- Managed executive leader sessions to prioritize initiatives, develop capabilities, and translate complex needs into simplified marketing solutions.

Managed a group of geographically distributed resources to execute strategy, campaign launches, social, search, nurture programs, thought-leadership content, mobile apps, and lead generation.- Built/amplified thought-leadership content via Dell's content marketing site, achieving double-digit YoY pipeline and traffic growth.- Applied expertise and technology to execute a new CMS re-build across multiple markets/languages, executed strategy/build-management for various mobile iOS/Android apps, and managed various online customer advisory tools.

Led ad agency and technology partner solutions in North America – promoting the company’s cloud-based, user-generated content (SaaS) platform to partners and their clients.- Contributed to corporate revenue by leveraging partners and technology, to help sales teams close deals.- Proposed innovative partnerships, including distribution of clients’ content into social management platforms and ad networks.

Directed online credit card communications for JPMorgan Chase – including acquisitions, branding, and product launches.- Managed account, strategy, media, and search teams – effectively managing online CPA to bring-in qualified new clients.- Launched websites, digital marketing, and media and analytics campaigns – coordinating with partner agencies to develop PR and offline communications.

Directed numerous agency accounts – responsible for strategy, tactical initiatives¸ contract negotiation, P&L, and revenue planning.- Led the agency’s global, digital, Coca-Cola work – including site development and sponsorships.- Directed various entertainment brands – building strategic communications and sites for clients such as Showtime and Vivendi Games – to help promote brand preference and interaction.

Management of digital marketing - executing digital initiatives, retail store planning, go-to-market communication plans, corporate sponsorships, and industry analyses.- Launched various Verizon and SC Johnson initiatives, including websites and other digital communications.- Executed extensive partnerships and corporate sponsorships - including gaming tournaments, the Grammy’s, US Olympic team events, and music concerts.

Spearheaded Sprint/Nextel advertising initiatives - responsible for regional and national traditional advertising, point-of-purchase, and sports marketing (including the NBA, NFL, PGA, and NCAA).

Account management of digital and traditional marketing for brands such as Jack Daniel’s, TXU Energy, and Mary Kay Cosmetics.