Marketing and Communications Specialist with nine years of experience in retail marketing across multiple consumer categories and coordinating with multinational teams. Proven expertise in strategic business communication, public relations, event planning, corporate affairs, content creation, and brand management. Known for a strategic approach to enhancing engagement, providing advisory services to internal and external clients, leading diverse and multicultural teams, and optimizing strategic positioning with stakeholders. Highly adaptable to dynamic environments with rapid learning abilities, flexibility, and a solution-oriented mindset. Proactive with strong opportunity-identification skills and excellent interpersonal abilities.
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Associate Aroma CafeAroma Espresso Bar (Canada) Jun 2022 - Jan 2023North York, Ontario, Canada -
Marketing Communications ManagerAgricola Rosario Ltda Oct 2020 - Dec 2021Chile- Built the walnut and almond market in Chile, through participation in related fairs, increased sales by 10% in one semester. - Increased the customer database by 35%, along with promotional campaigns and networking.
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Brand ManagerMoulie Chocolaterie Mar 2020 - Oct 2020Luis Pasteur 6600, Vitacura- Opened e-commerce through WordPress, carrying out the daily management of the SEO and SEM plan aligned to the brand, surpassing 50% of sales, and increasing 30% of new clients in three months.- Managed ads in Google, focused on different types of customers, making communication and marketing budget more efficient by 50%.- Led the role of community manager, driving brand awareness (55% fans and 15% engagement on Facebook in six months).- Increased customer loyalty by 80% in two… Show more - Opened e-commerce through WordPress, carrying out the daily management of the SEO and SEM plan aligned to the brand, surpassing 50% of sales, and increasing 30% of new clients in three months.- Managed ads in Google, focused on different types of customers, making communication and marketing budget more efficient by 50%.- Led the role of community manager, driving brand awareness (55% fans and 15% engagement on Facebook in six months).- Increased customer loyalty by 80% in two months, through direct customer service management.- Coordinated alliances and sponsorships, as well as events for clients to achieve loyalty strategies. Role of PR, making the brand visible through appearances in the press and magazines. - Achieve 10 publications in the press a month. Opened e-commerce through WordPress, carrying out the daily management of the SEO. Show less -
Marketing AssociateCocha Aug 2017 - Dec 2019El Bosque Norte- Managed the annual business plan by creating, planning, and executing brand initiatives. - Implementing a diverse strategy for each market segment increased sales by 12% in three months thanks to a deep understanding of consumer behavior to buy travel through Google Analytics.- Developed BTL actions together with producers, showcases, comarketing, execution of graphic and audiovisual pieces, as well as social media actions to increase 30% engagement per quarter.- Led the Cyber… Show more - Managed the annual business plan by creating, planning, and executing brand initiatives. - Implementing a diverse strategy for each market segment increased sales by 12% in three months thanks to a deep understanding of consumer behavior to buy travel through Google Analytics.- Developed BTL actions together with producers, showcases, comarketing, execution of graphic and audiovisual pieces, as well as social media actions to increase 30% engagement per quarter.- Led the Cyber Monday 2019 campaign, which increase the brand's audience levels by 40%, followers by 250%, and sales by 25% above expectations.- Managed the annual business plan by creating, planning, and executing brand initiatives. - Implementing a diverse strategy for each market segment increased sales by 12% in three months thanks to a deep understanding of consumer behavior to buy travel through Google Analytics. -Developed BTL actions together with producers, showcases, comarketing, execution of graphic and audiovisual pieces, as well as social media actions to increase 30% engagement per quarter. - Led the Cyber Monday 2019 campaign, which increase the brand's audience levels by 40%, followers by 250%, and sales by 25% above expectations. Show less -
Senior Sales AnalystCencosud S.A. Aug 2016 - Apr 2017Kennedy 9001, Alto Las Condes- Boosted the sales management of the baby supermarket product line and outpaced the sales budget by 15% in 2016.- Imposed supply stock of products in the room, as well as negotiations with national and eastern suppliers, regarding making strategic decisions, reducing costs by 10%, and increasing the margin of the category by 4% in the year.- Boosted the sales management of the baby supermarket product line and outpaced the sales budget by 15% in 2016. Imposed supply stock of products… Show more - Boosted the sales management of the baby supermarket product line and outpaced the sales budget by 15% in 2016.- Imposed supply stock of products in the room, as well as negotiations with national and eastern suppliers, regarding making strategic decisions, reducing costs by 10%, and increasing the margin of the category by 4% in the year.- Boosted the sales management of the baby supermarket product line and outpaced the sales budget by 15% in 2016. Imposed supply stock of products in the room, as well as negotiations with national and eastern suppliers, regarding making strategic decisions, reducing costs by 10%, and increasing the margin of the category by 4% in the year. Show less -
Marketing AssistantCencosud S.A. Jul 2014 - Jul 2016Santiago Metropolitan Region, Chile- Negotiated with media agencies for clothing campaigns, obtaining an average reduction of 10% of the initial cost in TV and press.- Conducted market research and brand positioning analysis, reaching 90% of the target audience through emailing, personalized text messages, Waze, Spotify, and different alliances with related brands.- Executed 360° campaigns, carrying out the assembly of graphic pieces, audiovisual content for TV, On and Offline catalogs, BTL actions, events, and contests,… Show more - Negotiated with media agencies for clothing campaigns, obtaining an average reduction of 10% of the initial cost in TV and press.- Conducted market research and brand positioning analysis, reaching 90% of the target audience through emailing, personalized text messages, Waze, Spotify, and different alliances with related brands.- Executed 360° campaigns, carrying out the assembly of graphic pieces, audiovisual content for TV, On and Offline catalogs, BTL actions, events, and contests, among others, leading the relationship with creative, graphic, digital, and media agencies, as well as with external producers and internal areas of the company, mainly with the commercial area, promotions, and prosecutor's office negotiated with media agencies for clothing campaigns, obtaining an average reduction of 10% of the initial cost in TV and press. -Conducted market research and brand positioning analysis, reaching 90% of the target audience through emailing, personalized text messages, Waze, Spotify, and different alliances with related brands. - Executed 360° campaigns, carrying out the assembly of graphic pieces, audiovisual content for TV, On and Offline catalogs, BTL actions, events, and contests, among others, leading the relationship with creative, graphic, digital, and media agencies, as well as with external producers and internal areas of the company, mainly with the commercial area, promotions, and prosecutor's office. Show less -
Entrepreneurship Corporate GiftsAsesorias Y Soluciones Gatronómicas Ltda. Apr 2011 - Jul 2014Santiago Metropolitan Region, Chile- Provides corporate gifts to important companies such as IBM, Audi, Seguros Continental, and Team Search, among others.- Responsible for developing different proposals and presenting the final product to the client, working out strategies to maintain a high degree of customer loyalty.
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Marketing InternshipAdidas Jul 2011 - Dec 2011ChilePart of the team in charge of large advertising productions.Part of the team in charge of large advertising productions. -
Human Resources Intership3M Mar 2011 - Jun 2011Santiago Metropolitan Region, Chile- Part of the recruitment and selection team, managing to develop business communication skills.
Josefina Garcés Skills
Josefina Garcés Education Details
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Master Of Marketing Guest Listener -
Marketing -
Colegio Alemán Santiago, Chile
Frequently Asked Questions about Josefina Garcés
What is Josefina Garcés's role at the current company?
Josefina Garcés's current role is Communications Specialist | Marketing Manager | Brand Manager | Master of Marketing guest listener - Schulich School of Business |.
What schools did Josefina Garcés attend?
Josefina Garcés attended Schulich School Of Business - York University, Universidad Del Desarrollo, Navitas College Of Public Safety, Colegio Alemán Santiago, Chile.
What are some of Josefina Garcés's interests?
Josefina Garcés has interest in Área De Marketing Y Comunicación.
What skills is Josefina Garcés known for?
Josefina Garcés has skills like Microsoft Office, Liderazgo De Equipos, Microsoft Excel, Estrategia Empresarial, Microsoft Powerpoint, Microsoft Word.
Not the Josefina Garcés you were looking for?
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Josefina G.
San Pedro, Ca -
Josefina Pavez Garcés
Passionate About Flawless Marketing ✨ | Communications With 💙 | Engagement PowerChile -
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