Justin Gatz Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Denver, Colorado, United States

* Writes/develops strategies and full-funnel plans for digital campaigns including but not limited to lead-generation, awareness, sales enablement and ABM (Account Based Marketing) approaches* Supports strategy and Account Service teams in persona research and development to guide campaign messaging * Writes SEM ad headlines and works with placement vendors to optimize and adjust* Serves as the liaison between clients (account service) and media partners for all digital… Show more * Writes/develops strategies and full-funnel plans for digital campaigns including but not limited to lead-generation, awareness, sales enablement and ABM (Account Based Marketing) approaches* Supports strategy and Account Service teams in persona research and development to guide campaign messaging * Writes SEM ad headlines and works with placement vendors to optimize and adjust* Serves as the liaison between clients (account service) and media partners for all digital marketing campaigns; including vendor partnership outreach/vetting, plan development, ongoing optimization and reporting coordination/review * Builds out and implements smaller budget and/or targeted media buys for SEM, social media, display, B2B publications, email, etc. E.g., conferences, specific industry outreach, observances/holidays, COHN lead gen, etc.* Identifies overall performance benchmarks to create campaign KPI’s and track client’s performance* Develops and generates campaign reporting (with media partners) that translates into optimizations* Continually monitors campaign performance, runs ad hoc analyses, provides recommendations for optimizations, and builds strategies*Collaborates with account services, content/PR, production teams when appropriate*Sets and manages client expectations, internally and externally, through strong verbal and written communication* Stays ahead of the curve on digital media trends, programs, software and strategies* Participates in new business and existing clients calls that have a strong digital need and/or request Show less

Denver, Colorado, United States

- Build and maintain relationships with clients, acting as the primary point of contact and ensuring that their needs are met- Oversee the development and execution of marketing campaigns, including the creation of timelines, budgets, and deliverables- Collaborate with creative and production teams to develop and present marketing concepts and materials to clients- Ensure the successful delivery of projects, including the management of budgets, timelines, and resources- Monitor… Show more - Build and maintain relationships with clients, acting as the primary point of contact and ensuring that their needs are met- Oversee the development and execution of marketing campaigns, including the creation of timelines, budgets, and deliverables- Collaborate with creative and production teams to develop and present marketing concepts and materials to clients- Ensure the successful delivery of projects, including the management of budgets, timelines, and resources- Monitor and report on the effectiveness of marketing campaigns, and make recommendations for improvement- Participate in business development efforts, including the identification and pursuit of new business opportunities- Stay up-to-date on industry trends and best practices, and continually seek out opportunities for professional development- Assist in the development of proposals and pitches for new business opportunities- Attend industry events and networking functions to build relationships and represent the agency- Contribute to the development of internal processes and procedures to improve efficiency and effectiveness Show less

Greater Denver Area

Responsibilities:• Develop, manage, and execute integrated strategic marketing plans focused on lead generation and brand development.• Organize marketing campaigns and initiatives to align with higher ed climate, seasonality, and the universities strategic goals• Build & execute channel strategies (paid advertising, organic, content, affiliate marketing, email, OOH, print, digital, social, events)• Work with multiple departments and external agencies to integrate new MarTech… Show more Responsibilities:• Develop, manage, and execute integrated strategic marketing plans focused on lead generation and brand development.• Organize marketing campaigns and initiatives to align with higher ed climate, seasonality, and the universities strategic goals• Build & execute channel strategies (paid advertising, organic, content, affiliate marketing, email, OOH, print, digital, social, events)• Work with multiple departments and external agencies to integrate new MarTech platforms and manage communication • Develop new processes and incorporate industry best practices and media measurement to evaluate the ROI of marketing strategies• Ensure brand guidelines, messaging, and audience targeting are met across all channels and A/B test new elements for brand development• Use the company's marketing KPIs to create up-to-date reporting and develop case studies to measure and learn from marketing effortsSpecial Projects:- Initiated a new operational model for marketing strategy development, execution, and post-evaluation, which was incorporated into marketing department daily processes. - Researched markets, established partner relationships, and pioneered the acceptance of international students from 40 countries- Built, tested, and optimized sequential re-targeting tactics for 15 university programs and initiatives Show less

Greater Denver Area

• Evaluate CRM data to identify growth opportunities and provide insights for go-to-market strategies• Conducted research & measured lead generation, audience motivators, and student retention tactics• Identify under-performing sectors within the university's suite of program offerings, research current product landscape within those sectors, and then develop reports to be used by internal and external marketing teams to implement for improved performance• Conducted competitive… Show more • Evaluate CRM data to identify growth opportunities and provide insights for go-to-market strategies• Conducted research & measured lead generation, audience motivators, and student retention tactics• Identify under-performing sectors within the university's suite of program offerings, research current product landscape within those sectors, and then develop reports to be used by internal and external marketing teams to implement for improved performance• Conducted competitive analysis on online universities and ground-campus extension programs to determine our market share and review competitor offerings to identify threats and help create content to address our opportunities and serve new populations• Conduct research using CRM lead data and current student population data to find new verticals and geographic regions that would benefit from our higher ed offeringsSpecial Projects/Achievements- Evaluated current student population and national college demographic data to develop a series of 18 segmented personas and implemented them into the planning of all future marketing leading higher conversion rates- Conducted quantitative and qualitative research to determine why our criminal justice leads we're not converting, and eliminated over 50% of wasted spend in the category due to poor targeting.- Researched and onboarded 3 new markets for lead generation and tripled their respective marketing KPIs year-over-year Show less

Denver, Colorado

Media Planning & Buying:- Evaluate lead data, web traffic, and industry standards to plan market segmentation- Establish new markets to test advertising activities catered to market specific media habits- Plan, negotiate, and purchase media space in the TV, Radio, Print, Streaming (Audio + Video), Digital Display, Email, and Media Sponsorships- Find new and innovative ad platforms to reach potential students in new and more immersive ways.- Review,negotiate, buy, and execute… Show more Media Planning & Buying:- Evaluate lead data, web traffic, and industry standards to plan market segmentation- Establish new markets to test advertising activities catered to market specific media habits- Plan, negotiate, and purchase media space in the TV, Radio, Print, Streaming (Audio + Video), Digital Display, Email, and Media Sponsorships- Find new and innovative ad platforms to reach potential students in new and more immersive ways.- Review,negotiate, buy, and execute local sports sponsorships with station groups and analyzed coupon redemption to determine specific areas for reinvestment.Media Strategy & Research:- Develop recommendations for campaign deliverables and messaging strategy- Develop briefs on industry benchmarks in trends and present key findings to marketing team to implement into creative assets to key our brand innovative, fresh, and engaging.- Conduct competitive analysis on higher education sector to better address our opportunities and threats in an increasingly competitive industry.- Create lifestyle based look-alike-audiences of what today's modern learner identifies with and apply them to paid media markets Show less

Greater Denver Area

- Plan, buy, and manage client media accounts to maximize ROI of creative assets. (Old Chicago Pizza & Taproom, Wendy's, Cheyenne Mountain Zoo) Key Duties:1. Plan out annual campaign budgets, and establish TRP goals based off SQAD pricing models.2. Use Nielsen Market Profiler and Scarborough Qualitative Data to investigate population statistics in order to create tailored advertising strategies.3. Negotiate rates for ad space from television, radio… Show more - Plan, buy, and manage client media accounts to maximize ROI of creative assets. (Old Chicago Pizza & Taproom, Wendy's, Cheyenne Mountain Zoo) Key Duties:1. Plan out annual campaign budgets, and establish TRP goals based off SQAD pricing models.2. Use Nielsen Market Profiler and Scarborough Qualitative Data to investigate population statistics in order to create tailored advertising strategies.3. Negotiate rates for ad space from television, radio, print, and digital vendors based off key metrics such as ratings, audience composition, and estimated impressions served. 4. Explore creative local tie-ins to reach a more refined section of predetermined demos, and communicate the required tangible assets needed to execute promotional activities.5. Organize, place, track, and analyze digital campaigns via Google AdWords, Google DoubleClick Manager, and Facebook Analytics. Show less

Denver, Co

Create, distribute, and manage supporting collateral and media buys for the marketing efforts of Honda's dealer associations.Key Duties:1. Communicate with Honda dealers on a regular basis to ensure that all necessary information and marketing materials have been distributed prior to campaign launches.2. Conduct research using Polk Insight and Kantar Media analytics software to generate various reports related to competitive comparisons and growth of sales.3… Show more Create, distribute, and manage supporting collateral and media buys for the marketing efforts of Honda's dealer associations.Key Duties:1. Communicate with Honda dealers on a regular basis to ensure that all necessary information and marketing materials have been distributed prior to campaign launches.2. Conduct research using Polk Insight and Kantar Media analytics software to generate various reports related to competitive comparisons and growth of sales.3. Create bi-monthly newsletters and creative updates that keep the client up-to-date with upcoming campaigns.4. Collect and present findings on campaign effectiveness through monthly meetings/presentations with Honda corporate management.5. Foster communication between the agency and the client to plan media buys.6. Purchase media and tailor necessary adjustments to meet the specifications of each dealer association. Show less

Tucson, Arizona

Researched a variety of industries and developed targeted lead lists with accompanying campaigns from conceptualization to the final production.print design, print production, graphic design, art direction, database construction, industry research and analysis, CRM systems, direct mail, campaign construction, sales, vendor relations.

Tucson, Arizona Area

I managed several accounts at the University of Arizona which involved creating marketing collateral based off the needs and budgetary limitations of clients.