John Canlas Email & Phone Number

Greater New York City Area

- Oversee media ops team members & consultants, train technical knowledge, and manage workflow- Manage advertising operations and technology used to support digital media including: ad serving, audience management tools, floodlight tagging, pixel implementation, and third-party ad tags.- Monitor digital campaign / programmatic pacing and performance. Provide recommendations, optimizations, and insights into the best strategies and tactics to achieve campaign goals and KPI.- Oversee media trafficking and 3rd party creative tags; Ensure creative tags are received by partners prior to campaign start and confirm are in working order through the flight.- Leverage first-party and third-party data for targeting, campaign insights, and ad-hoc reporting- Manage creative assets and tags with vendors and ensure campaigns are meeting KPIs- Work with dev and analytics teams to provide campaign insights through custom website tagging, google analytics, data studio, ad-hoc reporting, and custom reporting dashboard.- Manage, QA, & Implement website tagging through GTM / Tealium and GA360 reporting. - Manage tagging taxonomy and maintain consistent UTM tracking code across all media- Build training materials and best practice documentation for media operations team

Greater New York City Area

- Responsible for the day-to-day operations for selected client accounts. - Coordinate communication among internal client teams, creative agencies, and third party vendors to ensure the timely launch and proper execution of advertising campaigns.- Manage the traffic for all digital projects from the creative team to the campaign management system into 3rd party ad server.- QA all creative files and ads, while Coordinating with the creative team and internal media teams to ensure creative files meet specifications.- Distribute site placement tags and creative assets to publishers.- Assist in investigating reporting discrepancies and serve as a point of contact for digital publishers.- Coordinate with internal teams and client in the implementation of conversion tags.

Remote (St. Paul, Mn)

- Trafficking, Implementing, and troubleshooting digital advertising campaigns for portfolio of media clients- Daily support, monitoring campaigns and providing updates across internal and external teams- Track, measure, analyze and report the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies- Efficient and accurate systems configuration and implementation, in support of clients’ businessrules and sales campaigns.- Schedule sales campaigns using multiple advertising systems, primarily DFP (DoubleClick For Publishers)- Monitor and QA creative tracking after campaign launches to ensure accurate implementation.- Coordinate with Client Service Specialists and Graphic Designers to ensure successful delivery ofall ad campaigns.- Coordinate with developers to ensure that sites are properly prepared to display ads at andduring the scheduled timeframe.- Collaborate with offshore support teams to ensure accurate and timely execution of trafficking and other operational requests.- Create, update, and maintain standard operating procedure (SOP) documentation and other training materials.

Plainsboro, New Jersey

- Provide comprehensive reporting and analysis of field alignment data, award records, & ad-hoc requests; support all US Field Force Team activities including field restructuring, realignments, and launches- Act as systems SME by ensuring successful adoption and implementation of related applications & solutions- Lead team through system development, UAT, script testing, and applications implementation - Partner with system support teams to troubleshoot and update; Submission of issues via vitalize tickets- Identify areas and opportunities for improvement within Sales Ops and Field Force processes; Continuous streamlining of team processes and applications- Creation of field announcements and communications; Collaboration with external vendor for promo materials- Act as SharePoint SME and administrator; Maintenance of related project sites across department; Contribute to requirements gathering, creation of project outline, and execution of project plan. - Tri-Chair Lead for the Pan Asian Network PBRG (People & Business Resource Group). Support PBRG Leadership Team, drive Diversity & Inclusion (D&I) initiatives to global audience, and address PAN member needs. Manage project work streams and budget; Collaborate with executive leadership team to execute business plan

Lawrenceville, New Jersey

- Implementation, distribution, administration, and technical support of online learning courses- Manage all training inquiries and reporting requirements; Analysis of learner completion data - Serve as systems SME for the R&D Learning. Lead team meetings, continuously up-skill team members, and maintain consistent communication with technical support team. - Support new system rollouts, system testing, and validation as needed. Participate in UAT testing and script writing within HP Quality Center (HPQC).- Act as SharePoint SME and administrator for R&D Learning SharePoint and subsites; Collaborate with teams on SharePoint projects; Creation of learning announcements and communications across R&D- Submission, investigation, and escalation of issues via vitalize tickets- Communications Lead for the Pan Asian Network Employee Resource Group. Admin for SharePoint site, document sharing, and meeting workspaces. Creation of all PAN communications, announcements, and event posters

Plainsboro, New Jersey

- Research, analyze, and validate data on promotional programs for State Reporting and Compliance reports.- Support new system rollouts, system testing, and validation as needed- Identify system issues, evaluate outcomes, and escalate issues to software development team- Support Field Sales end-users via Telephone and E-mail for web-application- Provide comprehensive promo program & speaker cap reporting- Ensure accuracy of event attendee rosters and speaker compensation data- Create user training materials, promotional materials, newsletter, & tutorials

Hillside, New Jersey

- Gathered, compiled, and analyzed manufacturing data for daily reports and streamlining processes.- Validated Hazardous Materials data for use with Government & company’s safety SOPs.- Worked with outside vendors to fulfill any Customer Service Department needs.- Maintained internal business software, workstations and network server.- Created custom artwork- Processed customer artwork & color separation for screen printing process

B.S. Information Technology, Graphics & Design

Activities and Societies: Psi Upsilon Fraternity

Master Of Business Administration - Mba, Marketing