Gabriel Fonseca Email & Phone Number

Vienna

1. Automation Management (CRM) - developing a global Retention & Engagement project with Roche affiliates in India, Brazil, UK and Mexico. By increasing education and retention of users, there will be an increase in usage of the app, leveraging the right content to the right audience, in the right moment.2. ASO – app localization and culturalization for more than 70 countries and 24 languages. Extensive A/B testing to improve conversion, also working with 19 country-based teams for cultural inputs.3. SEO – consistent optimization targeting better ranking and CTR, working with developers and designers. Defining guidelines for new website and training team in technical and strategic SEO.4. Conversion Optimization (CRO) - bringing skills from UX and copywriting together to increase conversion for app stores and website, as well as other content formats, like articles and emails.5. Content Strategy – developing a year-long content plan to increase organic traffic, from Google, Instagram and Facebook. This was developed with keyword research and conversion analysis. 6. Web Analytics – testing and monitoring data to improve processes and projects, and reiterate experiments changes for post-change performance analysis.

Vienna, Austria

1. Growth Strategy – executing fast tests to find where the client can grow fast with positive ROI.2. Strategic Marketing Planning – developing concepts to be used on marketing campaigns.based on extensive industry research and benchmarks. 3. Facebook Ads - develop framework for clients with different product natures and execute.4. Conversion Optimisation – conceiving, planning and following on conversion experiments on website/app.5. App Store Optimization (ASO) – working on the app stores to improve apps’ rankings, increase CTR and conversion rate. 6. SEM – managing Adwords for several clients, using Search, Display, Retargeting and Youtube.7. SEO – the go-to expert in the company, planning and implementing optimization for each client.

Berlin

1. New Web Channels – open and test new online sources of leads, being organic or paid.2. App Store Optimization (ASO) – optimize 67 apps on Google Play to increase its rankings.3. Apps UX – analyze and suggest app UX improvements.4. Performance Channels (SEA and Capterra) – setting up campaigns and managing them daily.5. Website UX – provide analysis for website improvements, with direct impacts on conversion.6. Conversion Optimization (CRO) – plan and implement to increase the visitor-to-lead rate with tools.7. Content Marketing – planning content production within SEO keyword strategy.

Stockholm, Sweden

1. Nordics expansion – planning and leading the expansion to Norway, Denmark and Finland.2. Google Adwords – setup and optimization of Universal App Campaigns, Display and Search campaigns.3. Facebook Ads – ad layout, best target definition and performance management.4. SEO – technical optimization and improvement for organic reach at app stores.5. Influencers marketing – creating campaigns’ concepts matching sponsors’ objectives and handpicking influencers on a biweekly basis.6. Content Marketing – content calendar planning, users and business blog separation.7. Social media planning – creative conception with further engagement analysis and enhancement.

Rio De Janeiro

1. SEM Campaigns management – setup and managing all campaigns and ads; budget and bids strategy planning; global team roadmap developments.2. SEO development – from structural tasks as keyword research as link building strategies, inbound marketing and technical on-site optimization.3. Content marketing management – research and definition of subjects that were used as a content strategy to bring new customers.4. SEO training and workshops – teacher at SEO courses open for public and courseware creation.

Rio De Janeiro E Região, Brasil

1. Store management – product placement and sales support. Salesperson training and supervision. Performing local advertisement.2. Sales team motivation – employees motivation development and expectation management.3. Procurement and logistics – item inventory optimization and new products analysis from the franchise office, avoiding shortages and ruptures.4. Financial control – payments and top selling product analysis.

Rio De Janeiro Area, Brazil

1. Strategic SEO – online strategy development for improving visits and online sales.2. Process modeling – research and definition of the best processes for site optimization.3. Branding – concept idealization and collaborative brand creation.4. Site production – entire new site development using good UX practices regarding conversion and positioning.5. SEO professionals training – content making and course teaching; on-the-job training.6. Team leadership – members selection and results driven management.7. Content production – creation of several kinds of content like articles, blog posts, infographics, how-to guides and videos.8. Internal tools development – product owner for internal tools, leading the team with SCRUM.

1. Client training – responsible for client training on the company’s platform.2. Negotiation results control – suppliers follow up, helping to close deals.

PPC management at the company price comparison site, using Google Adwords and Yahoo Adsense.Company’s SEM development. On-time problem solving with API systems.

Postgraduate, Big Data Management

Dissertation written to develop a structure as a way to predict disruptive innovations, trying to answer if the sharing economy could have.

Bachelor Of Business Administration (B.B.A.), Marketing