John Gerow Email & Phone Number

Toronto

Consultant to pharmaceutical and Biotech companies on how to optimize their investments across the brand life cycle using a multichannel approach with a focus on the service team model. John brings seven years of experience in launching new commercial channels across thirty-three markets globally. He has built expertise in bringing these channels to life.

Global

My current role is leading strategy across five centres of excellence (Digital, New Channels, Comercial Analytics, Sales and Marketing Acadamy, Commercial Operations) within GCE and working with the market engagement leads to ensure we are bringing solutions that meet the current and future needs of our brands, markets and customers. (SET -2 Role)

London, United Kingdom

In my time in Europe and in Global I led the development of AstraZeneca’s new commercial model, a multichannel marketing approach which leverages both brand and customer lifecycles. Changing mindset regarding the opportunity was our first real challenge, created a process to work with markets to drive this change globally. Strong customer acceptance with.

London, United Kingdom

In my time in Europe and in Global I led the development of AstraZeneca’s new commercial model, a multichannel marketing approach which leverages both brand and customer lifecycles. Changing mindset regarding the opportunity was our first real challenge, created a process to work with markets to drive this change globally, which has been launched in over.

Reporting to our Marketing Country President I created and led a new department within AstraZeneca focusing on Business Model Innovation. The job was to identify and pilot new sales channel opportunities for AZC and integrate them into the current business model.

Toronto, Canada

RBU Director for the Ontario Business Unit in Canada where the region had several successful brand launches including Nexium and Crestor.

Cross Functional Leadership

Master Of Business Administration (M.B.A.)