Jessica Gershman Email & Phone Number

Washington, D.C., Us

- Manages workforce analytics to evaluate impact of diversity, equity, and inclusion efforts on representation of historically excluded talent within the legal industry.- Collects, transforms, and analyzes complex datasets in SQL, Tableau and Excel from multiple sources to provide recommendations on retention and talent management strategies.- Leads strategic analysis across multiple teams to respond to client requests for progress against staffing goals.- Manages budgets and resources for cross-functional initiatives, including external vendors and research tools, to ensure maximum efficiency and cost-effectiveness.- Collaborates with technical teams to launch and maintain automated system for Affinity Group management across the firm, eliminating need for manually managed email lists.- Streamlined firm's DEI team operations by implementing modern project management methodology and spearheading migration to a cloud-based document management system.

Arlington, Virginia, Us

- Achieved outstanding customer satisfaction ratings on complex technical projects for C-level stakeholders including automating data collection, business intelligence reporting, digital ecosystem audits, SaaS selection and cloud migration, as well as strategic roadmap development.- Hired and supervised a technical-focused team of six analysts and data scientists while providing strategic leadership for the firm's growing data management consulting initiatives.- Pitched innovative business development proposals to C-level executives, effectively expanding the analytics consulting practice by identifying new opportunities, tailoring solutions to executive needs, and demonstrating the strategic value of advanced analytics.- Developed and maintained SQL queries and Python scripts for data extraction, transformation, and loading (ETL) to power automated reporting.- Created interactive dashboards using Looker (formerly Google Data Studio), Tableau and Power BI, providing real-time insights to clients and streamlining decision-making processes.

Washington, Dc, Us

- Created a new data management system leveraging Google Analytics and social media insights to quickly adapt to the changing digital media landscape.- Translated complex analysis of narrative, video, and newsletter performance from five different social media channels and four different email distribution platforms, into easily understandable and actionable insights.- Improved efficiency of monthly reporting processes by developing and maintaining project plans, schedules, and status reports to engage editorial leadership and executives.- Crafted multivariate experiment protocols to inform editorial strategy and decisions across nine publishing verticals, resulting in a 10% increase in total page views and a 5% increase in user acquisition for newsletters from 2016 to 2017.

Washington, Dc, Us

- Enhanced reporting & advertising reconciliation process across client accounts.- Presented actionable insights on a weekly & monthly cadence to optimize advertising campaigns.- Coordinated across teams & partner agencies to implement digital advertising measurement plans. - Developed strategic communication plan for a large human capital program within the Federal government.

Washington, District Of Columbia, Us

- Managed operations for digital media team within strategic communications and public relations agency - Created and curated content for multiple client social media accounts.- Developed key messaging and branding strategies for global clients.- Conduct targeted outreach to digital media outlets to increase brand awareness for a variety of clients.

Towson, Maryland, Us

Carlisle, Pennsylvania, Us

- Served as lead of undergraduate writing tutor cohort in supporting student body on writing-intensive liberal arts coursework.

Carlisle, Pennsylvania, Us

Washington, Dc, Us

Bachelor Of Arts (B.A.), English And Political Science

Public Relations And Corporate Communications