Marketing & Product Advisor
Current
Aranda De Duero, Burgos, Es
IoT made simple, smart solutions to unlock new sources of value at unmatched cost-effectiveness levels.Rebuilding HC's marketing operations to foster international positioning, improve online performance and create the backbone on which sales and business development functions are carried out, through optimized branding, product strategy and operations.- Strategic advice, overseeing the brand and its position in the market- Ideation and implementation of a new product strategy (End-to-end packaged solutions) - Development and execution of HC’s marketing strategy and plan- New website development: structure, content and project management- Enhancement of the company’s conversion funnel and lead generation efforts through productization of their solutions and improved USP communication- Oversee key marketing functions: organic reach (SEO), content and inbound marketing, search engine marketing (SEM), social media marketing (SMM), email marketing, graphic editing and copywriting- Data analytics: identification of the correct KPI’s to be monitored for each aspect of the marketing department, analysing data from website, CRM, email surveys/evaluations and social media platforms to improve performance