Guided visual strategy to enhance brand recognition and elevate market visibility. Managed full lifecycle of design initiatives from concept development to final production. Directed art for special editions and worked with marketing team to support promotional campaigns, enhance creative concepting, and determine layouts. Defined design perimeters of projects to ensure quality and proper execution. Fostered and maintained work environments focused on communication, teamwork, and innovation.Increased subscription rates of OEM Magazine 27% with refresh of in-house brand> Researched competing brands to identify unique strategies and solutions to gaps in audience engagement> Organized brainstorming sessions with cross-functional teams to outline new brand vision and improvements> Guided rebranding to attract more advertisers, drive brand visibility, and increase market presenceImproved productivity 20% by creating practical and accessible email templates> Identified inefficiencies in email workflow to research alternatives and transition to standardized templates> Leveraged Figma to develop easily editable, plug-and-play templates and streamline production process> Implemented new templates to boost productivity and reinvest output potentialAdapted to transition from in-person Pack Expo event to virtual format by leveraging new technologies and branding> Reviewed online presentations and TED Talks to explore opportunities to incorporate innovative technologies > Utilized VR and innovative technologies to deliver show in new and engaging format> Collaborated with marketing to promote revamped digital event and generate excitement

Developed creative strategies and visual concepts for branding, advertising campaigns, digital media, and print materials. Ensured seamless integration of visual elements with editorial content to enhance coherence and quality of overall narrative. Delivered high-quality visual content across multiple platforms under tight deadlines while maintaining exceptional design standards. Balanced creative innovation with technical expertise to elevate visual storytelling and maintain consistency across all platforms.Increased conversion rates 15% with complete website overhaul and additional touch points> Reviewed website to identify core issues of clunky design and significant drop-offs at key touchpoints> Attended UI/UX conference to gather insights and analyze latest design practices and processes> Pitched ideas to leadership gain buy in for initiative to improve user flow and reduce drop-off ratesReversed declining readership and relevance in MX and Latin American markets with revamp of brand identity> Analyzed challenges to identify issues including outdated design, lack of engagement, and lack of integration> Facilitated design meetings with marketing and editorial teams to present solutions for brand refresh> Implemented redesigned branding to incorporate new visual elements and editorial changes

Designed visually compelling materials across various digital and print platforms in support of creative team. Collaborated with senior designers, project managers, and marketing teams to create layouts, graphics, and advertisements aligned with brand guidelines and objectives. Created eye-catching visuals for websites, email campaigns, and various media platforms and publications. Designed layouts, chose images, and prepared final print files for distribution. Revitalized ‘ProFood World’ magazine leveraging complete rebrand of layout and key design elements> Collaborated with senior designers and editorial team to conceptualize fresh and modern aesthetic> Assisted in development of new typography, color schemes, and graphic styles to enhance visual appeal> Created updated layouts to improve overall magazine structure aligned with current industry trends

Working with the Marketing Team to digitize blueprints for their sales offices of their new Vista, Exhibit, and Gallery buildings in Chicago.

Responsible for the conceptual leadership and hands on development of branding, packaging, website, presentation material, marketing collateral, and promotions for SAIC’s Campus Life.

Assembled, built, and fabricated paintings for the nominated film ‘Forever’. Created the concept with the Director (Alexandra Leopold) and executed her vision.

Designed and fabricated 300+ frames, mats, and framing solutions for local artists, small businesses + independent designers, photographers, local galleries and museums.