James Houser Email & Phone Number

Bellevue, Wa, Us

Denver, Colorado, Us

Managed people and processes related to our Marketing and Sales technologies, focusing on Lead-to-Quote processes in particular. During this role, as COVID became widespread, I transitioned our marketing efforts to a largely digital footprint, including an overhaul of our content marketing library and live / on-demand webinar schedules.I worked with an internal team to define our TAM and Target Accounts using account analysis, lead and account enrichment, and providing these results as actionable audiences for use with our ABM providers to optimize paid marketing spend to our ideal prospects.Channel Attribution and Lead-to-Opp Attribution were the results of my efforts, with confident MQL, SAL, and SQL tracking to Qualified Pipeline and Closed Won revenue able to be analyzed on a MoM and QoQ basis.

Denver, Co, Us

Managed global marketing automation through HubSpot and our MarTech stack augmentations, such as Intercom, Drift, Google Tag Manager, OneTrust, Demandbase, and CallRail. Handled Inbound and imported lead lists with repeatability and scalability as our lead database grew. Maintained database quality and provided KPIs to Demand Gen and the wider marketing team to ensure confidence in strategic planning.

San Jose, California, Us

San Jose, California, Us

o Managed our internal Marketo Automation Platform as Administratoro Worked internal team as well as external consultants to grow marketing campaigns and channel growth globally, primarily in North America, EMEA, and Australiao Handled internal Ops queue, resolving duplicate issues, managing Sales licensing, and auditing userso Created Marketing Program templates and created reporting metrics for Demand Generation as well as Global Marketingo Crafted ad hoc reports for our GVP of Demand Generationo Set up global marketing programs, including inbound tradeshows, webinars, and email programs, acting as final sign-off before sends. Campaigns ranged from 100-100k+ audienceso Acted as Subject Matter Expert to internal team and new hires, training on our product, uses, and issueso Created Lead Routing and notification paths for inbound High Value Leads, including alerts directly to Sales Reps to follow up on. o Maintained ROI Reporting and Lead Lifecycle “cohort” reporting, ensuring Marketing Costs are appropriately attributedo Supported and trained Field Marketing, Customer Marketing, and Partner Marketing in event management and follow-upo Managed Partner ecosystem, including 650+ partner webpages and routingo Worked with Sales Ops primarily through Salesforce to change field mappings, lead routing, and Account Creation.

Chicago, Illinois, Us

As a Marketing Automation Consultant, I routinely met with a diverse team of experts within the industry and facilitated several marketing and sales projects across a wide variety of verticals. My primary focus was within our clients' Marketo and Salesforce instances, creating and monitoring inbound and outbound marketing campaigns/programs as well as implementing/reporting on data/field changes. My position was remote, and I worked within project management suites such as Asana to assign, delegate, and complete complex projects through achievable tasks.

Foster City, California, Us

I was recently promoted into an Analyst role to align with the projects and innovations I've been working on. As a Marketo Administrator, I'm responsible for the integrity of our Marketing Automation database and its relationship with our Salesforce instance. My role requires me to liaise with various members across our company to roll out new initiatives, working closely with our Information Systems, Marketing Analyst, Products, Sales, and Content Marketing teams. My role is highly analytical and ever-changing!A few projects I've worked on include:• Multi-dimensional Lead Scoring model to segment Leads (Behavioral x Demographic quadrants)• Marketo RCE/RCA Implementation and Multi-touch revenue attribution models• CASL Compliance as well as Global Data Privacy Compliance

Foster City, California, Us

As a Marketing Systems Associate, I was responsible for maintaining the integrity of my company's Lead, Contact, and Account data with a focus on supporting our Sales Development team. I managed hundreds of Marketing Event lead lists while tracking each through Salesforce campaigns.As I grew into my position, I began taking on large-scale database management projects. Leveraging Marketo and Salesforce, I've defined our SDR territories several times as that team grew, splitting a database with over 3 million records fairly between each SDR to support an ever-increasing Opportunity quota. Some of my major projects include:• Marketo Program Implementaion / Salesforce Campaign Sync• Automated Nurture Marketing • Dirty Data / Inactive Database Clean-up (2.9M records reduced to <1M in Marketo)

Tempe, Arizona, Us

In my role as a Solutions Practices Intern, my primary focus was integrating several years of sales line data from Avnet's previous CRM system into a newly utilized SAP system. I also researched and identified many new leads to target in the Healthcare, Energy, and Retail industries.

Tempe, Arizona, Us

As a Business Development Intern, I supported my team of Business Development Managers and helped identify ideal Value Added Resellers to target. I created and maintained a large Excel database of our team's VAR contact information, organized by region and corporate hierarchy.