Digital Marketing Strategist
Greater New York City Area
- Proactively researched the moving & storage industry, it's trends and the firm's target market, analyzing consumer behavior throughout the full sales cycle, from initial lead generation to completing the sales process. Through this, pain points and operational efficiency improvements would be identified, pursued and executed.- Implemented overhaul of the firm's website, fully developing, planning and migrating the current site to a refreshed WP CMS system.- Pioneered the modernization of the new site through the integration of Hubspot CRM, live chat, and new lead generation strategies (both through in-house tactics and outsourced PPL collaboration).- Monitored, and analyze organic keyword growth, opportunities & trends to capitalize on search engine visibility through the use of SEMrush, Google Trends, Google Search Console/Webmaster and Google Analytics. - Developed initiatives to drive traffic to all sites through content and blog creation and PPC campaigns.- Monitored daily website traffic, their sources, identify opportunities to reduce bounce rates.- Analyzed and curated strategies to improve search engine visibility through keyword research, organic growth, and on and off-page SEO optimization. - Full management of the firm's Google MyBusiness page, ensuring an enhanced local SEO strategy is in place, responsible for the growth of consumer reviews, (total reviews doubled in 3 months). Both through email, on-site tactics (QR codes, quick links via text) to ensure a pain-free review process.- Management of all social media platforms and identifying growth opportunities.- Management and creation of all graphics and video through use of Photoshop, AI, Adobe After Effects. - Design and procure all physical print marketing materials and merchandise.