As part of the executive leadership team, my primary goal is to commercialize robotics and automation in foodservice industry. Today, no robotics company has been successful in getting wide-scale adoption and I believe Hyphen is on the cusp of achieving that - forever changing operations in foodservice. I lead all things related to our customers, including operations, product requirements gathering and alignment, growth & budget planning and managing our largest customers Chipotle, Compass and Aramark. In Operations:Customer operations and successCustomer service and supportCustomer deployments Customer onboarding Customer training Customer process optimization Customer standard operating procedure development Menu analysis and ground-up build Culinary programsComplete analysis of customer operations for automationIn Revenue:Financial NPV and ROI modelling Sales & Customer AcquisitionTAM & Pipeline developmentMarketing & Hyphen/Automation awareness generationAnd anything else which is needed of me to make sure we are successful as a company I leave you with a quote from Scott (CEO, Chipotle on Q3 2024 earnings call)"More importantly, Hyphen will allow us to unlock demand in digital channel. We know that Hyphen with one individual, the output is far greater than one or two individuals on the table. 60% of our entrees are either bowls or salads. And so, if Hyphen has taken care of, all of that heavy lifting, then the operator can focus on manually building burritos and tacos, we think it's a pretty magnificent lift in overall demand, and we're driving improved performance, whether it's plating or accuracy for the consumer."

I advise Series A, B and C startups and VCs on topics ranging from go-to-market through product development.

As CEO of Marketplace, I built from 0 to 1, a mission-driven multi-sided food marketplace for all the mom and pop restaurants we love (they keep 100% of their profit). It was built with almost no consumer marketing spend, driven primarily by word of mouth referrals by restaurants and diners who believe in our mission. I drove the P&L of all functions of our marketplace business such as marketing, operations, product, engineering, sales etc.I have achieved multiple successes:1) Achieving 3x revenue growth in 2022 and 2x revenue growth planned for 20232) Business forecasted to reach breakeven and then profitability by year 3 2) Growth driven by a proprietary sales pipeline targeting model built on multiple internal & external datasources increasing LTV/CAC3) Launched marketplace in many major markets such as Los Angeles, New York, Chicago, Austin etc. and more...ChowNow Marketplace is the home of food and fairness delivered:Having proven a strong organic product-market fit, we are now underway in thoughtfully building product features and brand around the win-win proposition of being good for restaurants, good for diners and good for communities.

Working with Uber B2B leadership, as part of the founding team for Uber Eats for Business, I defined the OKRs, product roadmap, strategic initiatives roadmap, financial plan development, success KPIs, sales plan etc. Result: Global revenue was initially declining which was stabilized and put on a path of growth Team & Regions: US & Canada, EMEA, APAC and LATAMAdditionally, I served as Postmates & Uber Intergration leadGiven a successful $4.5B exit of Postmates to Uber, during this time, I was engaged in integration activities to drive a collaborative and unified strategy on verticals moving forward

J helped Postmates' valuation scale from <$1B to a successful $5B exit to Uber Inc.25% - 30% of the growth in valuation can be credited directly to J's activities by building two primary businesses:1) Enterprise Vertical: Prior to my joining, Postmates was primarily a SMB operation, with growth in LA, Phoenix and Las Vegas. J personally built and scaled the largest enterprise partnerships for Postmates such scaled McDonald's, Chick-fil-A, Wendy's etc. which represents $100s of millions in revenue. He added the frameworks, strategy, data analytics etc. to scale effectively. He also guided the product & eng team to develop effective product to grow the overall business 2) New Verticals (Grocery, Retail, Convenience Stores & Healthcare): As the General Manager of the New Verticals, J incubated and launched this vertical from ground up. Working cross-functionally with bizops, product, engineering, finance, marketing, growth, legal, etc, J scaled the vertical to a multi-million dollar business in a few months, which scaled further under UberAt the Uber-Postmates merger, we were applauded for the scale the businesses had reached with very limited resources in comparison

J Goel is highly experienced in enabling top-line growth in companies via organic and inorganic strategies. He is well-versed in many different types of industries such as food, retail, consumer packaged goods etc.Example of experience includes:Strategy experience:• Long-term growth strategy in quick service restaurant and food retail for $25+ billion fast food company• Growth strategy in small brand incubation for $160B market cap consumer packaged goods company• Growth strategy in 3D printing for a $100B conglomerate• Growth strategy for a conglomerate in 30+ industries and 1000+ market segments in search of a new high-growth/high-EBITDA 'platform'M&A / Private equity experience:• Due diligence on >$3B consumer packaged goods brand incubator• Due diligence on a retail grocery packaging companySynergy Assessment experience:• Developed top-down and bottom-up cross-sell / revenue synergy frameworks and sized EBITDA run-rate impact for large products manufacturer• Developed cost and revenue synergies for a distribution companySkillset includes Mergers & acquisitions transactions, Growth Strategy, Private Equity due diligence, Corporate Development, Strategy, Project Management & Execution, Financial Analysis & Forecasting, Quantitative Analysis & Modeling, Marketing & Consumer Insights, Business process re-engineering etc.

Designed and Recommended growth strategies for CapGroup's $25 billion Private Wealth Management firmProject Modules included:1. Private Wealth Management Industry Analysis2. Competitive Analysis in collaboration with McKinsey & Company3. Services, Revenue and Cost Benchmarking4. Pricing & bundling

Worked with Brand President of a $120 million men's grooming and shaving prestige brand to design and recommend international market entry strategy to counter stagnating sales in domestic market.Project modules include:1. Consumer and Market Analysis2. Competitor Analysis3. Distribution Channel and Point of Sale Analysis4. Historical Market Penetration Research

Provided the YMCA board of directors with fresh perspectives and critical business skills.Gained valuable insight into the governance and inner workings of nonprofit organizations.Worked closely with board mentor, participating in board meetings and committee meetings.

Advised Column5 consultants on complex project requirements in areas of strategic planning and implementation.

Strategic experience:- Sales & Revenue Planning- Manufacturing cost planning- Profitability Analysis- Operating expenditures planning- Employee Salary, Headcount and Travel planning- Capital and Fixed Asset planning- Manpower resource planning

Managed a team of 17 consultants, based in US, India, and Philippines.Lead projects in operations to reduce cost and grow revenues for our clients.Finance and Accounting : General Ledger development, Cost Center & Profit Center Accounting, Capital Expenditures, Project System, Investment Management, Product Costing.Functional Segments: Human Resource Management, Material Management, Sales and Distribution, Customer Relationship Management, Supply Chain Management.Planning Processes: Demand Planning ,Supplier Network Planning, Supply Chain planning, Business Analytics

Led cross-functional teams through all phases of Software Development Life cycle (SDLC) including Analysis, Design, Development, Testing, Implementation, Documentation, and User training.

Collaborated with AT&T sales, marketing, finance, operations, supply-chain and real-estate teams to enable the launch of their revolutionary product - U-Verse TV, phone and internet

Program Advisor: Professor Matt Bishop Project: Intrusion Detection and Deception Mechanisms:Project Description:• Assisted in the development of several mechanisms that allow systems to deceive attackers into thinking their attack succeeded.• Researched methods to monitor and track hacker activity within the system.• Assisted in analyzing pathways of information flow through the Linux kernel to determine how an attacker can acquire information about some aspect of the state of the system.

Program Advisor: Professor S. Felix WuProject: DaTorrent - A Selfish Bit-Torrent P2P Client:Project Description:• Assisted in the development of two new greedy algorithms to replace the standard Rarest First and Choke/Random Unchoke algorithms used in the Bitorrent Client.• Implemented these algorithms into Bram Cohen’s original code decreasing the expected download time by 35% on average.• Modified the original BitTorrent code to distinguish peers according to MAC addresses versus IP addresses.Project: Davis Social Links – A Trust Based E-Mail ClientProject Description:• Implementation of a dynamic, scalable, decentralized communication system, named Davis Social Links (D.S.L.) designed for large- scale networks (~40 billion nodes)• Connects users based on the exchange of natural language keywords that represent the interests of each user.• Senders can only send/receive messages via their social connections and hold message forwarders accountable for any spam a client might receive.

Client: UC Davis Agricultural Dept.Project: Remote Sensor Deployment TestbedProject Description:• Used Source forge’s Player/Stage/Gazebo Project in the creation of a read-think-act loop robot simulation. • Developed a interface to gather and broadcast data between the multiple active robots. • Assisted in simulation and testing of the software.