Responsible for developing the strategy and managing engagement with existing customers, investors and prospects using email marketing, social media and tools within CRM platform.Worked with external agency and internal sales team to lead migration of CRM system from Pipedrive to Salesforce. Created and implemented social media strategy and KPIs to align with corporate goals.

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations

Create, maintain and grow a highly interactive Illumina Customer Community.Deliver best practices to Illumina around customer community development techniques.Create and maintain comprehensive set of community guidelines and policies.Design and configure the proper community structure and atmosphere to engage users.Define and implement roles and permissions for community users (internal and external).Develop promotion plans to increase usage and membership for the community.Interact with stakeholders at multiple levels.

Work alongside the SVP & VP of Digital within Wasserman to conduct audits of the social media & digital presence for professional teams and present our findings in full day workshops to the marketing and sales teams of the club. Clients have included The Boston Celtics, Orlando Magic, Miami Heat, Houston Texans, Milwaukee Brewers and UCLA Athletic Department. Work with influencers to achieve brand / campaign specific objectives for leading companies including Lenovo, Scotts Miracle Gro, Royal Bank of Canada and PADI. Manage social media communities and brand partnerships on behalf of several brands and athletes, including Scotts Miracle Gro, Microsoft, Under Armour, Mammoth Mountain, and Travis Pastrana.Serve as digital lead on the division’s premier project work including engagements with the Royal Bank of Canada (RBC), Verizon Wireless, Nationwide Insurance, Lenovo and Roush Fenway Racing.Develop and implement content calendars encompassing Facebook, Twitter, Instagram and YouTube for leading action sports athletes and lifestyle brands. Oversee digital and social activations on-site at premier industry events, including Major League Baseball All Star Game, X Games, SXSW and NASCAR All Star Race.Monitor and research emerging social and digital technologies to integrate into client campaigns.

The Sports MBA program at San Diego State University is an intensive, accelerated Master of Business Administration program focused entirely on the international sports business.

Oversee all marketing programs related to TheLadders.com job board site, a significant channel for the company's revenue stream.Accountable for program development, execution and spend management.Manage external vendor relations and acts as the day-to-day point of contact.Evaluate campaign performance and work with internal team as well as external partners to execute optimizations and recommendations.

Managed resume review process for database of over 2.5 million resumes; conducted monthly audits of review process to ensure utmost quality. Trained all new employees on review process and guidelines. Enabled the group to maintain established response rate goals under extreme time and production pressure, by consistently generating customer response within the target three hour and 24 hour response rate.Responsible for the launch of TheLadders official Twitter page @TheLaddersCares; created editorial calendar and outlined all content for page; worked with PR department to align page with goals of the company.