Provide brand strategy, digital marketing strategy, and creative/design consulting.

Oversaw global digital marketing strategy, including development of multichannel, integrated global campaigns and market analysis. Develop SEO, lead scoring and lead generation strategies in collaboration with internal stakeholders across business lines. Measured and analyzed metrics on an ongoing basis to refine digital strategies.Led global brand strategy and brand management, including ongoing innovation and focus on brand awareness, experience, and consistency across all audience touchpoints.Managed in-house creative team, development team, and digital marketing team, with emphasis on strategy, design, and content generation.Led cross-functional AI working group to explore application of new technologies to marketing, comms, and branding activities.

Managed global team of designers, video and motion graphic producers, project managers, and agencies across broad spectrum of strategic and brand-focused initiatives. Collaborated with global marketing functions to develop and optimize digital campaigns for key audiences and market segments.

Managed strategic development, governance, and activation of Moody’s brand, including creative direction and execution of multichannel marketing activities for high profile products and corporate initiatives. Led global team of 20+ across brand, design / UX, video and podcast development, data visualization, and digital marketing. Maintained corporate brand and digital marketing budget as well as external agency relationships to ensure success of primary business objectives. Oversaw strategic brand and thought leadership campaigns, including corporate messaging & content development, lead generation, and acquisition / partnership activities. Led high profile initiatives in coordination with senior leaders across Moody’s ratings business, products/solutions businesses, Investor Relations, Talent Management, Events, Sustainability, ESG, Corporate Social Responsibility, Diversity, Equity & Inclusion, and more. Steering committee member for Moody’s LGBT+ employee resource group.

Responsible for strategic design and development of the Moody’s Analytics brand, including execution of multichannel initiatives for global stakeholders. Led firm-wide, global rebranding initiative for Moody’s Corporation. Frequent presentations to senior leaders and executive team. Ensured daily interaction with external brand agency and developed firm-wide communication strategy to promote brand launch and ongoing campaigns.Managed team of design consultants and external agencies / vendors.

Led initiatives to enhance and promote Moody’s KMV brand across digital and print channels, including hands-on design work and brand strategy development.Designed new 500+ page corporate website and increased traffic by 200%.Managed $250k yearly budget across external agencies, consultants, and commercial print vendors.

Responsible for design of internal and external digital and print media for Morgan Stanley and affiliates.

Developed digital, print and brand identity materials for clients across multiple industries, including fashion, ecommerce, real estate, and more.