Managed a 9-figure amazon business with a $25m+ ad budget.As Director of Ecommerce, I hired and onboarded a new Ecommerce team to handle 3P and D2C operations. I negotiated contracts with new agencies to save the company $1M+/year in management fees. I launched a new business intelligence suite, bringing all company sales channels and systems into one hub, allowing for alerts and quicker insights on changes in the marketplace. I also rolled out automated forecasting across the business which helped us eliminate a large OOS issue which had limited sales growth in the past. I launched new marketplace channels and my team was very involved in the acquisition of new brick and mortar opportunities like the nationwide launch of Sports Research Triple-Strength Omega in Costco stores nationwide and the Vitamin D3+K2 product on Costco.com.During my tenure, Sports Research went through a full rebrand. My team and I were essential in facilitating that process across the business. From contracting with brand agencies, to creating the project management process for the business and designing a seamless transition of FBA inventory of old branding to new branding with no loss of momentum, and in managing the creation and upload of new images, bullets, content and premium A+ across hundreds of SKUs. I also led the redesign, buildout and launch of 2 new branded Shopify websites which launched on time. We were also early adopters of the Buy With Prime > Shopify cart.Through my contacts with Amazon, we were able to get access to discounted unique ad property like an Amazon.com homepage takeover, Subscribe & Save management page banners, Thursday Night Football ad placements, and special Spanish language advertising opportunities. We grew our Subscribe & Save active subscriptions to over 400,000, gained best seller badging in many new categories and had the top performing Prime Day deal HPC in Canada.

Promoted to Director of Ecommerce, managing all marketplaces and brand websites. Restructured the web team, onboarding a product manager, project managers and creating dev leads. Instituted SCRUM project management, increasing team efficiency and beginning a steady cadence of feature releases and enhancements. Through cross-functional leadership, oversaw replatform of www.Nordic.com from Magento 2 to Shopify Plus, completed in less than 5 months from start to launch. Also launched a private internal employee purchasing Shopify Plus store and began work gathering requirements for a B2B wholesale site.Replatform optimized conversion rate and new subscription rates through cutting load times by more than half, reducing bounce rate substantially and simplifying navigation and add to cart process. Largest sales day ever occurred within the first week of launch, conversion rate increased by 25%, and 15% of purchases were new subscriptions.Built Business Intelligence team to onboard enterprize enterprize analytics and visualization (DOMO) and automated buiness-wide forecasting through proprietary modeling and data science.

Grew Marketplaces revenues of low 8-figures to a 9-figure run rate. Achieved a linear growth path through restructuring the Ecommerce team, integrating business intelligence and launching Domo software, unifying catalogs and inventory through new ChannelAdvisor contract, negotiating new advertising partner contracts, implementing DSP and OTT advertising, catalog management, new product content and copy, brand enforcement and unauthorized seller cleanup, and more. Achieved #1 Best Seller badge in Omega 3 supplements.Worked with leadership to build a growth-minded P&L that would scale around our business and pandemic/supply chain uncertainties. Was able to maintain our department within that budget and growing into new technologies and marketing opportunities.Managed Marketplaces include Amazon US, Amazon CA, Amazon UK, Amazon AUS, Amazon JP, Ebay, NewEgg, Albertsons, Walmart, Target, Kroger.

Grew D2C offering across multiple branded websites and many other sales channels/marketplaces. Using Magento Cloud platform, my team launched 9 branded sites all within the same instance, which generated high 7-figure revenues the first year. Implemented enterprise systems (CS ticketing, BI and file-exchange to automate ERP order processing) to aid unity between teams and increase efficiency in order to service the customer as quickly and accurately as possible. Focused on the dissemination of data to individuals in the organization enabling them to manage and make decisions on behalf of their teams.Launched Amazon US, eBay and Walmart marketplaces.

Managed large data warehouse, created functional and actionable dashboards for tracking company KPI's. Utilized MySQL, Redshift, Excel, Power BI, and DOMO to place data at the fingertips of the entire organization up to the C-Suite.In addition, managed company IT infrastructure, hardware implementation processes, networking, and contracts with third-party providers (MSP's and ISP's).Implemented Enterprise Zendesk instance across multiple teams (Customer Service, B2B, Accounts Payable) to create an efficient program for handling all tickets quickly without any customers or vendors being overlooked.Key role in Product Management team maintaining manufacturer and distributor pricing current, adjusting retail prices accordingly and administering a quarterly RFP program covering ~$30MM in inventory purchases across 15,000+ SKUs.In 2017, supervised the opening of a new fulfillment center in West Valley, Utah, Managing and supervising site selection, leasing, build-out, contracts and systems installation including servers, ISPs, enterprise managed networking and automated shipping line.

Grew sales on 3rd party marketplaces (Amazon SellerCentral and eBay) from <$100k per year to over $4MM per year over a two year period. Grew marketplace offering on Amazon from <100 products to over 10,000 listings. Brokered contract with and managed implementation of ChannelAdvisor to automate repricing, inventory levels and order processing via API.

Designed workflows for the company to take, edit and upload product photos in the most cost effective manner. Opened video channel for our website and produced videos that are still among the most popular videos on the company channel.

Helped spearhead integration of automated inventory, packaging and shipping systems. Reduced costs by exploring alternate shipping and fulfillment options, contracting with new suppliers for packaging, and implementing an incentive program that reduced errors in our warehouse by more than half.