Joseph Gordon Email and Phone Number

Transitioned data, systems and process post sale from parent company. Founded new data systems on best in class, efficiency and price, bolstering portability and stability though git integrations and documentation.Founded scientific A/B testing and formation of data science department. Led the way to NLP, and propensity models that fuel marketing, recommendation and monetization.Unified desperate systems by synchronizing systems and users keys to create unified Customer Data Platform (CDP) tying activity and revenue across platforms to a single customer. Simplified Tech Stack: Snowflake, DBT, PowerBi, AWS, ECS, Step functions, Lambda, Sagemaker, Docker, Python ( including Pandas, PyTorch, Hugging Face, and other ML packages ), R ( including data analyzing and ML packages )

Assembled and guided a team of industry leading analysts, platform specialists and data architects. Compiling data from transactions, customer records, websites, digital platforms, 3rd parties, marketing channels and advertising assets. Transformed raw data in our warehouse into actionable data that can be visualized in business intelligence applications like Tableau and fuel drive data science applications. Demonstrated how actionable data drives growth and transforms our business by revealing the strength of our content, desires of consumers, use of our platforms and monetization of each asset.Designed and implemented first party data collection through the use of Ensighten tracking pixels. These tracking pixels are sent to our data warehouse any time a user take any action on any of our websites, views and ad, interacts with marketing or clicks through on an email. The collection of this data fuels our data warehouse and is the foundation of our data science and analytics.Launched enterprise wide Tableau giving visualized data to all departments. Replaced legacy reporting and spreadsheets with interactive Tableau dashboards that read and updates directly from our data warehouse. Every department now utilizes Tableau for reporting including Editorial, Advertising, Accounting, Circulation, Marketing, Product Management ect.Introduced enterprise tag management for all our sites and mobile applications. We switched from adding tags directly on the site to a process managed though Ensighten Manage. This allows us to change and add tag to the site at any time and keep a history and work flow process of site tags and scripts.

Increased profitability and effectiveness across all business categories by creating and implementing specific research and analytics practices in order to expand and refine company’s overall performance.Worked side by side with business partners to determine how to best achieve strategic goals through leveraging existing knowledge, assessing information gaps, incorporating relevant secondary research, and conducting primary research • Responsible for guiding multiple departments, including sales, marketing, business, circulation, and news through the interpretation and application of data • Provided weekly performance dashboards and analysis established to track the efforts of the executive team and presented before the executive committee • Counseled C-Level personnel in the acquisition of Mainstreet Media and The North County Times by way of analyzing unique audiences, reader preferences, expectations and advertiser base.Employed tracking and analytical systems for websites, digital magazines and apps • Provided reporting and dashboards designed to monitor performance and to drive action • Developed a digital data warehouse that allows easy access to analytical, system, social media, referral sources, and accounting information. This data warehouse made it possible to tie together combine datasets from disparate sources for enhanced reporting and analysis • Provided paywall analysis, implementation and subsequent performance metrics. Fostered an encouraging environment for creative thinking and innovative, real-world solutions to complex business and technical challenges • Refined the research processes through the development of recruitment, education, tools and procedures, resulting in a more effective and complete strategic analytics experience.

News: Defined content performance analysis and tracking system for the measurement and momentum of authors, photographers and contributors • Designed and conducted real-time tracking and analysis of social traction by channel as well as SEO metrics for better performance and scalability of authored content • Maximized author performance with an increase of more than 20% 2012/2013/2014 • Annual reader surveys to gauge momentum, author recognition, reader satisfaction and product usage • Content and index page tracking which uncovered feature usage and consolidation.Advertising: Saleforce.com CRM implementation and enhancement which included lead databases and competitive tracking tools • Design of sales collateral • Creation and maintenance of performance dashboards and reports • Management of SEM and Google digital advertising team • Product performance reporting and campaign deliverables • Competitive schedule analysis comparing audience, impressions, GRPs and CPMs to prove that our products can better serve the advertisers • Daily deal product transactional analysis and member optimization • Established advertiser reporting for DFP Silverpop and other vendors utilizing APIs which feed our data warehouse.Circulation: Transnational analysis, sales achievement, customer retention, pricing elasticity and performance dashboards • Telesales call files, USPS and email list for customer acquisition • Conducted lapsed subscriber surveys, focus groups and acquisition research • Address data cleansing and standardization to meet the requirements of data warehousing and 3rd party fulfillment • Subscriber segmentation and modeling to focus profitability of acquisition and retention efforts.Television: Pioneered the marrying of Nielsen overnight ratings with digital live-stream viewing resulting in increased revenue yielded from television rating by up to 20%.

Created multiple top-performing magazines with targeted distributions to serve untapped niche audiences modeled to create revenue from alternative channels • New product and service development and launch • Identified potential consumers, determined optimal product, appropriate pricing, target markets • Provide analytics for course correction during product pilot time frame also monitoring success once fully launched • Oversaw branding and product positioning by developing and refining core brand attributes, brand positioning, and overall strategy.

Organized and supervised an award winning research team and renovated the department. Created new materials and engineered new ways of leading with data and analytics • Segmentation of the market, audience and product to find strengths, weaknesses and opportunities for both advertising, products, news content • Analysis of client customer records to determine demographics, target groups, social/lifestyle segments allowing for the best product placement, media spending and geographic emphasis • Conducted primary research and facilitated focus groups to determine feasibility of a compact Berliner format.Expanded and evolved The Oregonian’s research intelligence potential through: Introduction and established of Salesforce.com • Module installations for various lead generation databases • Creation of the smart plan tool which tracks sales and goal attainment from data imported from various systems • Business record maintenance adhering advertisers records to SIC, NAICS, and USPS • Creation of map layers and spatial analysis using GIS platforms, MapInfo, ArcGIS, and Google. • Analysis of subscriber data to determine profitability, retention and cost per order • Creation and implementation of Sub ZIP Code advertising zones.

Established award winning advertising plans by analyzing customer records matched to household demographics, segmented for optimal product delivery and response • Customer segmentation • Media market evaluation and trending • Mapping • Integrated multimedia proposals • Relational database analysis • Proprietary Research • Focus group analysis • New zoning (Sub-ZIP) • Client Presentations • Prospecting • Media planning • Media optimization • Market Share analyses • Back end Tracking • Trainer of Research, analysis, marketing, mapping and sales.

Recognized for creating advertising plans and proposals responsible for millions of dollars in annual contracted revenue • Cater to the marketing needs of our large client base • Demographic market analysis• Demographic maps • Competitive blunting models • Behavioral segmentation • Sales enhancements and rollouts • Customer database analysis (Cloning) • New zone alignments • Trainer of marketing, mapping and sales • Prospecting • Market Share analysis • Back end analysis • Advertising action plans.