Jess Graham Email and Phone Number
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I have 25+ years of experience building brands, revenue, and people in B2C and B2B2C modelsI've innovated and launched 200+ products, brands, and services. I've driven $100s of millions in revenue. I’ve transformed large teams at Fortune 500s into high-performing powerhouses delivering increased value and significant cross functional influence. And, was the first marketing hire, building teams from the ground up, at two well-funded ($100m+) start-ups. I'm a big-picture, strategic thinker with diverse experience across multiple industries (tech, financial services, health/wellness, beauty, media, luxury, travel) which enables next-level problem solving for a myriad of business and professional challenges.I work at speed. I launched a DTC CPG product (+app) in <81 days. I've launched complex B2B2C platforms (a marketplace and a marketing automation system) in <9 months. I've built diverse teams in <6 months in tight hiring markets.I have a personal passion for female-forward businesses, wellness, and anything that facilitates connection to ourselves and each other e.g., travel, hospitality, events, community. (I also work on cool stuff I believe in that falls outside these categories). I am a fierce advocate for women, LGBTQIA+, and BIPOC talent. I am an engaged hypewoman for a bevy of talented folks in my network doing incredible things. I'm a people person and a connector so please reach out!
International Association For Safe & Ethical Ai
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Outreach Committee Co-ChairInternational Association For Safe & Ethical Ai 2024 - PresentIndustry outreach for an independent non-profit committed to ensuring advanced AI systems are guaranteed to operate safely and ethically, benefiting all of humanity.
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PrincipalBanquet Oct 2023 - PresentNew York, New York, UsOur mission is to launch businesses into new growth trajectories though product, brand, and marketing innovation. We support entrepreneurs, founders, and executives with insight-driven brand, marketing, product. commercialization, and innovation strategies and support. Our work and experience span companies at all stages of growth and before and after PMF.We operate on a fractional and project basis most often but we're also happy to be short-term thought partners on a sticky problem during a consulting call or workshop (we like running at hard problems, and sometimes it only take an hour to get a fresh perspective and a great idea). -
AdvisorStesso Oct 2023 - PresentWhere DIY gets DONE. Advising a new platform that enables success for your next home improvement project. *While I’m not a DIY person myself, I get the ethos as a fellow “doer” in other spaces (they just won’t let me around power tools)* -
AdvisorBrindle Boxer Kombucha Oct 2023 - PresentAdvising a new ultra premium, BIPOC woman-owned kombucha brand offering sophisticated flavours chefs love to pair with food and bartenders love to mix. *This is my not-so-guilty pleasure, clinical research has shown that drinking Brindle Boxer Kombucha regularly may have significant health benefits! It's science!* -
Investor/AdvisorRacquet 2015 - PresentNew York, UsSeed investor in media and lifestyle brand celebrating the art, ideas, style, and culture surrounding tennis. *In the interest of transparency, let it be known that I play tennis infrequently and not very well.* -
Adjunct LecturerMiami Ad School Jan 2024 - Mar 2024Miami, Fl, UsTaught aspiring creatives to think strategically and develop an appreciation for the foundational pillars — problem disaggregation, insight, positioning — that empower them and produce great campaigns. 🤓 -
Cmo And General ManagerHologram Sciences 2021 - 2023Boston, Ma, UsA DTC brand incubator on a mission to help consumers meet their wellness goals by reimagining personalised nutrition. Hologram enables people to understand themselves better through diagnostics; get closer to their goals through technology and coaching; and, help people feel better with safe, effective products and supplements. As CMO, my team delivered value by creating beloved consumer, human-centered brands that are resonant and relevant. And, we drove revenue through effective, full-funnel marketing strategies. -
General ManagerPhenology 2021 - 2023Built and launched unique peri/menopause solution for Hologram Sciences that combined advanced diagnostics; digital and human support; and, safe, effective supplementation for women's physical, mental, and emotional wellbeing. -
Global Head Of Consumer Product MarketingInstagram 2020 - 2021A truly epic year. I drove ground-breaking efforts to:🎉 Launch Reels, the biggest feature launch for Instagram, ever.🗳️Get out the Vote, a massive lift to encourage participation in this great democratic experiment!📲 Roll out the largest UX update in Instagram history 🛍️ Support black owned businesses leveraging creators and putting social shopping on the map 😷 Respond to Covid, helping people stay safe -- stay at home, wear a mask, get the vaccine!How it happened? Via transformation of a *whip smart team* from project managers to value-added marketers who led the creation of deep insights, product narratives, and effective marketing strategies that brought together advertising, direct response, partner activations, and public relations to drive awareness, engagement, and consumer love for Instagram products and features. -
Consumer Brand Marketing Director, Data & PrivacyMeta 2019 - 2020Menlo Park, Ca, UsHired to create a function and drive storytelling strategy for data and privacy practices across Meta family of apps (Facebook, Instagram, WhatsApp, Messenger). I wrote the first-ever corporate global privacy narrative based on deep research and a nuanced understanding of the topic across a variety of segments including consumer, legislative, regulatory, and business audiences. I spun up a diverse, new team of 6 in <4 months. And, we launched and promoted tools as proof points for the story including Privacy Check Up and Off Facebook Activity. I also drove the Marketing organization’s response to an FTC order which required coordination across thousands of vendors, employees, and processes. -
Vice President, Brand, Product & PartnershipsHelix 2016 - 2019San Mateo, California, UsSelected as an Interbrand Breakthrough Brand 2017 and Fast Company Most Innovative Brand 2018, Helix is a category-creating marketplace for genetic testing and deep insights. As the first marketing hire, I built the function and hired works-class talent. During my tenure we launched the brand, the platform, and a host of products in partnership with brand icons like National Geographic and Mayo Clinic. I successfully transitioned from an executive at a Fortune 100 company to an early stage startup and had so much fun building everything from the ground up! -
Vice President, MarketingVisa 2013 - 2015Foster City, California, UsGlobal marketing executive responsible for delivering new Visa products to market with issuing bank partners. Led a distributed team of 22 to leverage consumer, market, and competitive insights to create new product value propositions for credit, debit, and prepaid cards; loyalty and CRM programs; and, other services. Developed targeting and segmentation, positioning, messaging, and integrated multi-channel campaigns. Launched the Capital One Venture Card -- one of the most successful product launches in industry. Developed an innovative and integrated, technology-enabled solution for issuers to outsource marketing acquisitions,lifecycle, and retention marketing called Visa Campaign Solutions. -
Senior Director, MarketingVisa 2010 - 2013Foster City, California, UsLed team of 14 professionals through significant function step change, transforming team from orientation toward marketing communications to creation and implementation of data-driven marketing strategies, including focus on analytics (segmentation and modeling). Launched knowledge management function to support team and create clear career pathing. Developed effective processes, frameworks and service offerings to increase team’s impact on bank partner profitability.
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Director, MarketingVisa 2007 - 2010Foster City, California, UsWorked with agencies and cross-functionally to develop marketing campaigns that utilized Visa assets including Global sponsorships, merchant network, and analytics to grow credit card growth and volume.
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Acquisition MarketingHsbc 2005 - 2007London, GbRan acquisitions and activation for GM card portfolio including direct mail, inbound/outbound telemarketing, digital, and event/influencer marketing. -
Management ConsultantConsumer Financial Service Corporation 1999 - 2005Scoped and led marketing engagements across Fortune 100 financial services clients to enable revenue growth through creation of marketing strategies spanning the full consumer lifecycle - from acquisition to cross sell and retention. -
Marketing ManagerBlackrock 1996 - 1999New York, Ny, UsMarketing and event project manager
Jess Graham Skills
Jess Graham Education Details
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Smith CollegePolitical Science -
University Of BristolSociology
Frequently Asked Questions about Jess Graham
What company does Jess Graham work for?
Jess Graham works for International Association For Safe & Ethical Ai
What is Jess Graham's role at the current company?
Jess Graham's current role is Fractional Marketing/Business/Innovation Strategist | ex-Instagram, Visa | 2X founding team | *fierce* advocate for equity | angel investor and advisor.
What is Jess Graham's email address?
Jess Graham's email address is di****@****uth.net
What is Jess Graham's direct phone number?
Jess Graham's direct phone number is +172488*****
What schools did Jess Graham attend?
Jess Graham attended Smith College, University Of Bristol.
What skills is Jess Graham known for?
Jess Graham has skills like Strategy, Analytics, Marketing Strategy, Segmentation, Management, Marketing, Leadership, Mobile Payments, Credit Cards, Loyalty Programs, Strategic Partnerships, Customer Acquisition.
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