Jon Grant Email & Phone Number

London, Greater London, Gb

London, Greater London, Gb

• Influence all aspects of the North American marketing strategy and execution for Square Enix Western Studios. Responsible for the growth, development and management of the Western Product Marketing team. • Own marketing budgets and influence P&L across multiple titles.• Partner closely with development studios to establish a brand DNA by identifying core features, attributes, points of differentiation, brand personality, and the consumer promise.• Catalog includes Marvel's Guardians of the Galaxy, Marvel's Avengers, Tomb Raider, Just Cause, Life is Strange, Outriders and more.• Promoted to Director from Associate Director in April 2020.

London, Greater London, Gb

Created attention-grabbing high-impact campaigns, content, and experiences resulting in product awareness and trial. Managed and optimized large-scale media campaigns across a comprehensive media mix. Led collaboration with cross-functional teams, outside agencies, and global territories to ensure seamless campaign execution. Managed Product Marketing Associates, offering individual growth plans, regular reviews, and the tools to achieve their personal career goals. Identified and pursued additional revenue streams and trade opportunities across all Western titles via licensed product, cross-promotion, barter, and sponsorship sales.• Defined the target audience and positioning through market research and an expert understanding of the product and competitive landscape.• Served as the lead for an international third party developer, ensuring profitability across multiple releases.• Promoted to Senior-level Product Marketing Manager in Q4 2015.

London, Greater London, Gb

Led the day-to-day execution of marketing strategies and programs at all North American retail accounts for upcoming and catalog titles. Managed an external sales force, providing the necessary materials required for key account meetings and events. Regularly traveled to key accounts to deliver product presentations, establish goals, and manage expectations. Aligned the Product and Brand Marketing teams with retailer objectives. Analyzed financial and marketplace impact of promotions and provided recommendations for planning.• Increased buyer commitments by establishing account specific marketing plans to encourage pre-sell and sell-thru.• Promoted to Associate Retail Marketing Manager in Q1 2013

Beverly Hills, California, Us

Freelance • Managed creative and design for all print materials for PromaxBDA conferences, ensuring the strategic direction was achieved within budget, on schedule, and with the highest of standardsProduction Manager, Events• Worked with a team of producers and vendors to plan and execute the annual PromaxBDA Conference in NYC• Managed and trained thirty interns to use the highest level of customer service and operate registration equipment• Managed onsite registration

Beverly Hills, California, Us

Managed sales, marketing, and promotional strategies for more than 300 clients contributing to $75 million in revenue and 6.3 million tickets; clients included The Hollywood Bowl, Los Angeles Dodgers, Pantages Theatre, and AEG Live. Grew Los Angeles client base by more than 12%, generating approximately 250,000 additional ticket sales per year. Identified and qualified sales opportunities for Ticketmaster’s premiere software systems, creating new revenue streams.• Developed, led, and tracked multi-channel marketing programs using digital, retail, B2B partnerships, and CRM segmenting.• Promoted from Associate to Senior Sales and Marketing Manager in 2007.

Us

Mba, Marketing

Bs, Business Administration