As Director of Sales at Trailhead Media, I lead and manage a high-performing team of 12-15 Account Executives and a Sales Assistant across seven key states. My responsibilities include:* Developing and executing sales strategies to drive revenue growth and market penetration.* Implementing KPI metrics and pipeline processes to set clear expectations and understand the business flow.* Overseeing sales training programs, including an onboarding plan for new Account Executives.* Analyzing market trends and competitor activities to identify and capitalize on business opportunities.* Managing client relations to foster long-term partnerships and ensure exceptional service delivery.* Conducting performance reviews and professional development plans to promote a culture of continuous improvement.* Collaborating with internal departments to align on marketing campaigns and initiatives.Key Accomplishments:* Developed and launched KPI metrics to set expectations for the team.* Established a robust pipeline process to ensure a clear understanding of business flow.* Designed and rolled out a comprehensive sales training and onboarding program for Account Executives.

As a Business Development Specialist at Graviss Marketing, I am dedicated to cultivating and nurturing relationships within the Out-of-Home (OOH) industry. Leveraging my 28 years of experience in operations, real estate, sales management, and general management within the OOH sector, I spearhead initiatives to elevate brands and drive revenue for our clients.My role involves:• Identifying and pursuing strategic partnerships with key players in the Billboard/OOH community.• Developing tailored marketing strategies and solutions to meet the unique needs of OOH companies.• Collaborating with internal teams to ensure the successful execution of client projects and campaigns.• Analyzing market trends and data to uncover new business opportunities and drive growth.• Building and maintaining strong, long-lasting relationships with clients and industry stakeholders.I am passionate about empowering OOH companies to thrive in today's competitive landscape through innovative marketing approaches and impactful branding strategies. Let's connect to explore how Graviss Marketing can help transform your business and amplify your brand presence in the OOH space! #GravissMarketing #OOH #BusinessDevelopment

As General Manager, I directed and optimized all facets of the business, including sales, real estate, operations, and finance, for a dynamic team of 50 employees. Moreover, I oversaw the market's Profit and Loss (P&L) and bottom-line cash flow, managing an annual sales budget exceeding $31M across 1650 faces and 809 leases.Among my notable accomplishments, I:• Generated a 4% year-over-year sales growth in 2023, including 7% growth in Q4.• Spearheaded the high-caliber team recruitment and development, strategically hiring, onboarding, and training 4 department heads and 11 sales personnel.• Achieved a remarkable 59% rate improvement through strategic operations, resource, and people management.• Built a robust team and contributed positively to the organizational culture, focusing on stability by leveraging self-established relationships.• Maximized financial profitability and maintained full compliance by demonstrating solid leadership skills in managing sales, operations, and accounting functions.• Increased revenue, operating profits, and cash flow by establishing budgets and monitoring critical financial indicators.• Fostered internal cohesion and achieved organizational goals by facilitating effective communication and collaborating with the corporate office and other markets.• Addressed and resolved issues promptly by employing proactive problem-solving skills, positive confrontation, and exception-based management techniques.

As VP Sales/General Sales Manager, I spearheaded aspects related to 1 Local Sales Manager, 13 Account Executives, and Support Staff, including hiring, training, and professional development. Furthermore, I understood, taught, and implemented CCO strategic objectives. Manage and maintain over 3.3K advertising displays in the ultra-competitive Atlanta DMA, including 180+ digital units.Below listed are a few of my key achievements:• Earned the prestigious titles of "CCO Sales Leader of the Year for 2019" and "CCO Branch of the Year 2016, " recognizing outstanding leadership and performance.• Boosted sales revenue from $24M to $50M through strategic planning and execution.• Conceptualized and executed the seamless integration of personnel, assets, and processes following a merger with Fairway Outdoor in Atlanta, ensuring a smooth transition and improving operational efficiency.• Spearheaded the development and implementation of key performance indicators (KPIs) for the Atlanta Team, facilitating data-driven decision-making and performance improvement.• Achieved branch EBITDA goals through top/bottom-line sales growth and $50M budget management.

At Lamar Advertising, I was positioned as a General Sales Manager for 9 Sales Representatives, 1 National Sales Rep, and Support Staff. Moreover, I managed and maintained over 2K advertising displays in 17 counties in East Tennessee and an annual sales budget of over $17M.Some key highlights associated with this job role include:• Steered the implementation and sales of a digital network spanning 10 locations, demonstrating effective leadership in expanding the organization's reach and revenue streams.• Served as a valuable member of the Board of Directors for the American Advertising Federation of Knoxville from 2005 to 2008, contributing to the strategic direction and growth of the organization.• Actively involved as a Marketing Committee Member for the United Way of East Tennessee from 2006 to 2010, playing a pivotal role in community engagement and philanthropic efforts.

Oversaw hiring, continued training, and professional development of 2 Sales Representative. Managed and maintained over 1000 advertising displays in Middle Tennessee while overseeing an annual sales budget of over $2.7M.Accomplishments include: • Met 2004 budget objectives during troop deployment to Iraq from Fort Campbell – 25% of population out of the country