Greg Smith Email & Phone Number

Boston, Massachusetts, Us

Member of corporate leadership team who is helping ASA to engage students via digital experiences that provide the information and tools they need to make informed, confident decisions about what to do with their life after high school and the pathway to get there. Lead the in-house marketing agency responsible for concepting, creating and executing the digital campaigns that will engage and impact 15 million middle and high school students annually in America - which represents almost half of the student population. Oversee a $10M+ budget and continuously refine our digital marketing strategy to take advantage of the newest social media trends, platforms and technologies that Gen Z is using in their daily lives.

Boston, Ma, Us

Member of corporate leadership team and relationship lead for a Top 15 U.S. bank.Advised business, product and marketing executives on a broad range of topics including industry trends, emerging technologies, growth opportunities, brand strategy, digital marketing and field enablement.Collaborated with Citizens Commercial Banking executives to develop and execute the annual digital, field and ABM programs across all segments of a $2 billion business – including Investment Banking, Capital Markets, Treasury Solutions, Global Markets and Corporate Finance.

Round Rock, Texas, Us

Designed and implemented a centralized marketing model across the Americas, EMEA and APJ that delivered annual cost savings of $5M in agency spend.Translated annual business objectives into strategic marketing plans and directed a cross-functional team of 30 individuals to produce the 3-5 major marketing campaigns that were executed around the world. Responsible for sales and product engagement, creative, content development, digital marketing, agency management and analytics.

Round Rock, Texas, Us

Collaborated with sales and operations leaders to reshape EMC's overall channel sales culture, strategy and go-to-market tactics which helped to achieve a 20% increase in revenue to over $3B and achieve the #1 ranking in partner satisfaction.Responsible for evaluating, redesigning and leading the global channel incentive program and the global partner marketing program.

Waltham, Massachusetts, Us

Managed the largest client account with annual billings of over $10M.Partnered with executive team to evaluate and improve operations, sales and service teams and secure renewal of multi-year contract with a leading financial services company.

Boston, Massachusetts, Us

Designed, sold and directed multi-million dollar marketing campaigns for a broad range of companies including American Express, General Motors, Celebrity Cruise Lines and Ann Taylor. Managed a 10 person account team that executed quarterly customer acquisition, cross-sell and loyalty programs with responsibility for campaign strategy, messaging, all agency deliverables, staffing, analytics, client satisfaction and P&L.Grew account revenues by 400% and expanded agency footprint into new lines of business.

Boston, Massachusetts, Us

Built a loyal client base among Fortune 500 companies and executed a wide range of online marketing, direct marketing and CRM projects in the business-to-consumer space. Partnered with executives at American Express to design and execute customer acquisition and cross-sell programs for the most profitable charge and credit card products.

Held multiple positions in business operations and client services. Helped grow a start-up marketing firm to achieve $12M in annual revenue within 5 years. Sold to Telespectrum.