Greg Smith

Greg Smith Email and Phone Number

Marketing | Data | People | Boats & Bikes @ American Student Assistance
Greg Smith's Location
Greater Boston, United States, United States
Greg Smith's Contact Details
About Greg Smith

Accomplished marketing and business executive with over 25 years of corporate strategy, brand development and global campaign experience in the technology, banking and financial services industries. Proven ability to influence senior executives and lead cross-functional teams to execute large-scale marketing programs in the U.S. and around the globe for leading brands such as American Express, Dell and Citizens.Viewed by clients and co-workers as a trusted partner and candid communicator who can collaborate with them to produce great work and enjoy a few laughs along the way.

Greg Smith's Current Company Details
American Student Assistance

American Student Assistance

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Marketing | Data | People | Boats & Bikes
Greg Smith Work Experience Details
  • American Student Assistance
    Vice President Of Marketing
    American Student Assistance Dec 2021 - Present
    Boston, Massachusetts, Us
    Member of corporate leadership team who is helping ASA to engage students via digital experiences that provide the information and tools they need to make informed, confident decisions about what to do with their life after high school and the pathway to get there. Lead the in-house marketing agency responsible for concepting, creating and executing the digital campaigns that will engage and impact 15 million middle and high school students annually in America - which represents almost half of the student population. Oversee a $10M+ budget and continuously refine our digital marketing strategy to take advantage of the newest social media trends, platforms and technologies that Gen Z is using in their daily lives.
  • Emi Strategic Marketing
    Managing Director
    Emi Strategic Marketing 2011 - Dec 2021
    Boston, Ma, Us
    Member of corporate leadership team and relationship lead for a Top 15 U.S. bank.Advised business, product and marketing executives on a broad range of topics including industry trends, emerging technologies, growth opportunities, brand strategy, digital marketing and field enablement.Collaborated with Citizens Commercial Banking executives to develop and execute the annual digital, field and ABM programs across all segments of a $2 billion business – including Investment Banking, Capital Markets, Treasury Solutions, Global Markets and Corporate Finance.
  • Emc
    Director - Global Marketing Campaigns
    Emc 2008 - 2011
    Round Rock, Texas, Us
    Designed and implemented a centralized marketing model across the Americas, EMEA and APJ that delivered annual cost savings of $5M in agency spend.Translated annual business objectives into strategic marketing plans and directed a cross-functional team of 30 individuals to produce the 3-5 major marketing campaigns that were executed around the world. Responsible for sales and product engagement, creative, content development, digital marketing, agency management and analytics.
  • Emc
    Senior Principal - Global Channel Marketing
    Emc 2006 - 2008
    Round Rock, Texas, Us
    Collaborated with sales and operations leaders to reshape EMC's overall channel sales culture, strategy and go-to-market tactics which helped to achieve a 20% increase in revenue to over $3B and achieve the #1 ranking in partner satisfaction.Responsible for evaluating, redesigning and leading the global channel incentive program and the global partner marketing program.
  • Circles
    Executive Director - Client Services
    Circles 2005 - 2006
    Waltham, Massachusetts, Us
    Managed the largest client account with annual billings of over $10M.Partnered with executive team to evaluate and improve operations, sales and service teams and secure renewal of multi-year contract with a leading financial services company.
  • Digitas
    Vice President - Marketing
    Digitas 2001 - 2005
    Boston, Massachusetts, Us
    Designed, sold and directed multi-million dollar marketing campaigns for a broad range of companies including American Express, General Motors, Celebrity Cruise Lines and Ann Taylor. Managed a 10 person account team that executed quarterly customer acquisition, cross-sell and loyalty programs with responsibility for campaign strategy, messaging, all agency deliverables, staffing, analytics, client satisfaction and P&L.Grew account revenues by 400% and expanded agency footprint into new lines of business.
  • Digitas
    Associate Director - Marketing
    Digitas 1997 - 2001
    Boston, Massachusetts, Us
    Built a loyal client base among Fortune 500 companies and executed a wide range of online marketing, direct marketing and CRM projects in the business-to-consumer space. Partnered with executives at American Express to design and execute customer acquisition and cross-sell programs for the most profitable charge and credit card products.
  • Telespectrum
    Vice President
    Telespectrum 1992 - 1997
    Held multiple positions in business operations and client services. Helped grow a start-up marketing firm to achieve $12M in annual revenue within 5 years. Sold to Telespectrum.

Greg Smith Skills

Integrated Marketing Marketing Strategy Crm Digital Marketing Lead Generation Analytics Direct Marketing Go To Market Strategy Strategy Digital Strategy Management Strategic Partnerships Account Marketing

Greg Smith Education Details

  • Saint Michael'S College
    Saint Michael'S College
    Business & Finance

Frequently Asked Questions about Greg Smith

What company does Greg Smith work for?

Greg Smith works for American Student Assistance

What is Greg Smith's role at the current company?

Greg Smith's current role is Marketing | Data | People | Boats & Bikes.

What is Greg Smith's email address?

Greg Smith's email address is gs****@****ton.com

What is Greg Smith's direct phone number?

Greg Smith's direct phone number is +161722*****

What schools did Greg Smith attend?

Greg Smith attended Saint Michael's College.

What skills is Greg Smith known for?

Greg Smith has skills like Integrated Marketing, Marketing Strategy, Crm, Digital Marketing, Lead Generation, Analytics, Direct Marketing, Go To Market Strategy, Strategy, Digital Strategy, Management, Strategic Partnerships.

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