Julia Grekhonina Email & Phone Number

Paris, Fr

San Francisco, California, United States

Led brand & marketing design production and managed the design team.— Recognized the need for an in-house marketing design team and subsequently formed one with 5 members, as well as an outsourced design team of 4 (graphic & motion designers); — Initiated rebranding of Ankr. The style introduced by the new team of skilled designers improved the quality of design within the company and the brand's awareness in the market.

Milan, Lombardy, Italy

Worked as an independent manager on CG video projects, ensuring project development, feedback structuring, and overall project alignment. Successfully completed videos for international brands: Bulgari, MSGM, Tory Burch, Kendo and Mulac.

Moscow, Moscow City, Russia

Led the development of "Into The Warm Darkness", a side-scrolling adventure game, from inception to demo build.— Led the successful PC game demo launch, consisting of two episodes with 10 minutes of gameplay each, within a tight 4-month timeframe. Managed a cross-functional team of 9 experts (2D & 3D art, animation, sound design, engineering (UE 5), game design); — Headed the features planning, timing and resources estimations for major milestones, particularly 4-months chapter gameplay production, overseeing risks and proposing solutions;— Organized fundraising process: compiling a list of key publishers, establishing contacts, and crafting unique approaches for each company;— Initiated a rebranding effort to strengthen the studio's HR image to higher the quality of applicants and decrease a hire timing. Presented an idea to create a new name, branding, and website. Facilitated a brainstorming session with the founders to define brand positioning and hired a creative name creator.

United States

— Helped the team to prioritise key features to finish the public app store launch to meet a 1.5 month deadline; — Reviewed UI/UX of the whole app and proposed logical and aesthetic improvements; — Organised QA testing inside the team, providing a clear and structured process; — Created a quest list and proposed it as a feature which would increase Retention and DAU.

Moscow, Moscow City, Russia

Indie game development studio https://www.perelesoq.com/First Release — Torn Away https://store.steampowered.com/app/1568970/Torn_Away/— Lead PC game production from the middle stage of production with a team of 13 people (art, animation, audio & voiceover, tech and game design) and 5 freelance artists; — Provided team support and upraised team morale by holding 1-to-1 meetings, gathering all feedback and proposing personal solutions; — Carried out QA testing inside and playtests outside the team and provided the team with clear feedback & bug reports; — Led UI/UX game development for the whole game: analysed, formed tech requirements, found a designer, reviewed design layouts and implementation to the game; — Proposed to change SMM approach, found, hired and mentored a new SMM manager. We collaborated on market research and communication strategy; implemented a new type of content; — Participated in Steam Next Fest live stream with the art director, in which we were playing the Torn Away game and discussing the game's art.

Moscow, Moscow City, Russia

— Led the first for 7 years rebranding of "Warface” game; — Led the first season launch of ”Warface” game with creation and production of key visuals using in-game assets; — Participated in the tender of WW3 rebranding with US & UK studios, helped with the creative brief, and analysed their presentations; — Led the redesign of the Conqueror’s Blade and Warface websites, reviewed the UI/UX design; — Analysed the production process, created and presented a restructure of the production team to the Head of Design. Suggested the creation of inner Creative Studio, outlined its purpose, the issues it was intended to solve, its structure with number of personnel and a scope of work. The Studio was formed in 1 year.

Moscow, Russian Federation

— Coordination of design and content teams to accomplish projects on time, within budget and due to marketing needs; performance marketing team: experimenting with hypothesis and performance instruments, production of ad creatives; — Working with third party partners: instant search of freelancers and project teams; briefing, cost optimization and approval, quality and timing control; — Training and instruction of junior producer; — Inner finance and resource planning; document flow.

Moscow, Russian Federation

— Managed projects of various degrees of complexity with the cost $300 000+ with inner branding, strategy, web design and development teams, a huge number of third party partners: illustration, creative, video and CG productions; — Led up to 10 projects at once with a team of 20+ people with projects profitability up to 40%; — Led client projects from cost estimation and brief to final launch. Built strong long-lasted business relationships with major clients for 3+ years (Megafon, major Russian telecom, and Otritie bank); — Coordinated a team of 6 producers: projects flow, workload control, decision making in resource planning and projects prioritising, training of junior and middle producers, search and hiring. Doubled quantity of producers, raised quality of project management by controlling document flow, communication, task trackers. Featured projects: — Led huge project for Amusement park (during the construction in frequently changing conditions) with brand strategy, identity with 15+ different deliverables, 3D animated mascot and CG key visual for the launch. Formed art team for the mascot creation without knowing pipeline in advance, as it was the first 3D character project for the studio. — Led a complex project for Megafon, major Russian telecom: rebranding with creation of a flexible design-system for the website; icon & illustration system (icons — small illustrations — complex illustrations which can be created by an outsourced team with our accurate guidelines). — Led the website visitnizhny.ru launch in a small team of 4: reviewed the UI/UX design, QA tested during the development.

Moscow, Russian Federation

Moscow, Moscow City, Russia

— Working closely with Senior Performance Manager; — Communication with clients (including English-speaking clients): brief discussion; Ad Campaigns approval; formation of website recommendations;— Communication with outsource teams: creatives timing and quality review, discussing website recommendations;— Planning and performing Ad Campaigns in Yandex.Direct (+Direct Commander), Google AdWords (+Google Adwords Editor), AiTarget, MyTarget, VK, Facebook, incl. remarketing campaigns: budget control; efficiency analysing; bids, creatives and budget optimisation; — Development of Ads materials: determination and approval of KPIs, KWs selection, ads text writing; — Preparation of presentations and table Post Campaign Analytics considering KPIs, (incl. collection of data from Google Analytics & Yandex Metrika).

Moscow, Moscow City, Russia

— Working closely with Media Planner;— Communication with clients (including English-speaking clients);— Conferring with buying teams (TV, OOH, press, digital, special projects) and creative teams: briefing, creatives timing and quality review, approving of plans and budgets, risk management;— Ensuring all media projects proceed according to plan and on deadline;— Collect data (from pivot tables, Galileo and local softs) and assist in writing competitive reports and strategies; preparing and update media flowcharts; filling all weekly, monthly and yearly reports.

Moscow, Moscow City, Russia

Internship in departments of Media Planning (clients Nestle and BMW) and TV buying.

Москва, Россия

Moscow, Moscow City, Russia

— Proactive participation in start-up development: roadmap discussions; preparing ideas for features, interface, content; — Searching for and engaging with talented people and communities, digital and printed media from all over the world; — Development of ideas for special projects and collaborations.

Moscow, Moscow City, Russia

Internship in departments of Quantitive and Qualitative analysis in Marketing company.

Moscow, Moscow City, Russia

— Participation in ideas creation for events;— Search and order of places, materials, services, participants, catering;— Coordination of third parties before and during the events;— Communication with famous people during the events;— Troubleshooting during the events.

Master'S Degree, Social Sciences

Дипломная работа: "Влияние моды на образ жизни студенческой молодежи г. Москвы"

Education record

Internship in Polish university im. Adama Mickiewicza in Poznań throughout 3 months. Attended lectures of such faculties as Sociology.

Education record