Digital Marketing Manager
Ifonly
IfOnly, an American Express Ventures company, is a marketplace for experiences connecting consumers with the world’s top talents in music, entertainment, sports, food, adventure, and more.Brand and Digital Marketing: Employed KPI-driven digital marketing and social media tactics to grow IfOnly’s member base. Managed agency relationships, wrote and developed brand digital creative, established strategic partnerships, and launched brand growth digital and social media campaigns. Managed campaign optimizations post-launch.Social Media Management: Led IfOnly’s social media strategy and execution. Developed social voice and grew followings on Facebook (from 10,000 to 20,000+ followers), Twitter (from 4,500 to 12,000+ fans) and Instagram (from 600 to 1,300+ followers). Engaged a robust social community of customers, luminaries, and partners. Regularly reported on KPIs.Demand Marketing: Generated demand for date driven experiences to highly targeted audiences. Executed search, display, retargeting, and paid social media campaigns. Wrote copy and oversaw design of experience focused creative. Activated fan and partner audiences through outreach and affiliate marketing.Partner Marketing: Cultivated strategic partnerships with advertisers, luminaries, and charities to generate brand and product demand. Developed tailored campaigns, wrote social copy, and served as product expert. Product Marketing: Conducted a site-wide audit to ensure social-sharing functionality met industry best practices, leading to an increase in on-site sharing. Managed user-acquisition A/B tests to increase sign up rate. Content Marketing: Managed IfOnly’s content marketing strategy. Wrote blog posts and managed design of social creative.