Jennifer Guzman Email & Phone Number

Member of the executive management team responsible for the following: - Customer messaging and branding - Both upstream and downstream marketing activities for all BTL products including preservation solutions and our liver perfusion device - Public relations activities - Publication planning - Forecasting - Pricing - Development of advisory boards.

Seoul, Korea, Kr

Responsible for developing strategic and tactical plans to support the development of Helixmith’s products. Responsibilities include Business Development, Clinical Trial Recruitment Plans, Publication Planning, KOL Development, and Patient Advocacy.

Woodland Hills, California, Us

Direct and oversee a team of 20 to support all marketing programs that effectively describe and promote Health Net, with an emphasis on brand strategy, message development and execution, across all lines of business including Medi-Cal, ACA, and Commercial• Ensured advancement of Diversity, Equity & Inclusion in the local communities that we serve through strategic partnerships, key campaigns, and philanthropy• Created marketing analytics capability within department to deliver regular metrics on ROI for key marketing initiatives• Integrated redetermination, undocumented expansion, CALAIM, Medi-Cal choice and ACA campaigns to increase and maintain membership• Managed marketing reprocurement implementation for Medi-Cal including initiation of quality and population health initiatives to ensure health equity among Health Net members• Worked in conjunction with Commercial Sales to develop strategies to raise awareness on our value proposition amongst key customers including brokers, employers, and members.

San Diego, California, Us

Responsible for the development and implementation of the long-term strategies and tactics that result in profitable growth of the Enhanze platform through current as well as new and expanding partnerships.• Develop and implement strategies and tactics to drive awareness of the Enhanze platform with potential new partners (e.g. partnering conferences, etc.) and support new partnerships• Develop the strategy for congress and conference, publications and KOL development• Manage the continuous monitoring of competitive market intelligence and provide insight on the competitive information collected and recommendations • Create marketing materials incorporating feedback from market research to support awareness of the Enhanze drug delivery technology and its benefits, including case studies• Conduct health economic studies to develop a meaningful value proposition to present to current and future partners• Conduct appropriate market and customer research to support development of marketing strategies and tactics

San Diego, Ca, Us

Led a team that developed product positioning, global marketing strategy and implemented marketing programs and tactics to support the strategy.• Participated in and evaluated market research and analysis, promotions, and advertising to optimize our strategy• Translated the strategy into tactics in the form of sales/corporate development support, collateral development and leadership presentation materials• Collaborated with external agencies on development of marketing materials for launch, brand initiatives and any necessary collateral • Monitored marketing performance and optimized efforts based on data, insights, and market knowledge

Led all commercialization activities, clinical enrollment plan for VTL trial sites and health economic initiatives. Managed and supported medical-science liaison team.• Led cross-functional launch team in support of commercialization activities including branding, forecasting, budgeting, publication planning, and customer and field training• Planned and developed recruitment activities for VTL clinical trials resulted in on-time enrollment for our Phase III clinical trial• Supported efforts in recognizing and integrating substantive relationships with KOLs both at our clinical sites and within their referral network• Worked with consultants and clinical operations group to ensure that economic protocols were properly implemented and generated sufficient amounts of the right types of data to support the company’s reimbursement strategy • Worked with consultants and clinical operations group to generate publications that resulted in first burden of illness study published on alcoholic hepatitis• Developed and managed relationships with key organizations such as AASLD, EASL, ALF, ELSO, AGA, NICE and SCCM. Resulted in AGA sponsorship of CPT tracking code for our product• Developed and executed a strategic medical education plan on disease awareness for Vital Therapies’ targeted professional audiences• Oversaw public relations and patient advocacy

Led marketing, pricing, reimbursement, and clinical trial recruitment strategy development. • Ensured accuracy and timely execution of US and EU reimbursement plan including discussions with CMS about a new ICD-10-PCS and NICE• Oversaw development and application of our health economic and quality of life trial data• Developed and then assumed responsibility for execution of a strategic plan for the clinical marketing components of Vital Therapies’ ELAD including all physician outreach and KOL development in support of VTL’s clinical trials• Developed KOL targeting plan

Led marketing, pricing and reimbursement strategy development. • Developed pricing strategy to maximize ELAD’s overall commercial value taking into account market access dynamics in each of our target countries, which resulted in a favorable QALY• Created commercialization plans for the US, EU and Australia• Met with key payers in both US and EU to confirm data collected would be sufficient for reimbursement• Mapped out patient journey to assist with clinical trial recruitment efforts• Produced medical education material to support disease awareness and clinical trial recruitment

Managed strategic and tactical marketing initiatives for Teva USA into Health Systems (non-retail) segments. Built and managed a Marketing Team (8 direct reports of Sr. Managers and Analysts) to support Sales and Marketing of 60 plus product families to achieve top 3 market share position in North America (15% of $3.8B Market) in our segment and #1 position in oncology. Conducted all product financial assessments related to business development opportunities within our segment.• Developed a marketing campaign to assert and create industry acknowledgement of #1 in Oncology in Hospitals and Clinics• Drove product portfolio selection for all generic injectables and unit dose products ($1B plus market value of portfolio)• Worked in conjunction with retail division to develop a prioritization system for pipeline development and tracking specific to generic injectables• Member of biosimilars launch team and Life Cycle Management strategy teams for branded oncology product• Managed all launch activities related to operations, quality, regulatory and R&D for all generic injectable products sourced for US market. Financial and demand planning related to all generic injectable and unit dose products which resulted in the successful launch of over a dozen products• Managed and oversaw territory optimization process which resulted in a focus on the greatest opportunity and exposure in each territory• Developed process and procedures to effectively manage and analyze contract bids and awards• Selected and managed KOLs for oncology and hospital pharmacy segments

Irvine, Ca, Us

Led all market research activities for the Global Heart Valve Therapy and Cardiac Surgery Systems franchises. • Drove product positioning and message research to support new product launches• Conducted customer needs analysis and created product usage trends for both US and Europe markets to support product managers’ business plans• Drove Voice of the Customer (VOC) research in support of the new product development process• Utilized quantitative / qualitative research methods including conjoint analysis and latent needs research to drive customer needs• Identified gaps in product portfolio based on customer feedback• Worked with product managers and R&D to develop product requirements definition documents based on research findings• Coordinated concept and prototype testing activities with R&D and PMs• Worked with regions and development functions to value new product ideas and develop financials in support of the R&D prioritization process

San Diego, California, Us

Oversaw all secondary data needs for commercial operations and managed sales and marketing operations functions such as marketing communication, incentive compensation, sales force deployment, and sales administration.• Created and provided analytic reports and strategic guidance to executive and senior management utilizing IMS/NDC data, syndicated reports and primary market research information. Developed first syndicated data report for executive management• Led a cross functional team to support the needs of the marketing and field sales organization. This includes: meeting and convention planning, fleet management, and field communications. Also responsible for developing policies and procedures that impact field personnel including but not limited to: fleet, expense reporting, field equipment, territory management, promotional activities, etc • Implemented and coordinated all activities surrounding sales and marketing business intelligence such as sales and marketing analysis reporting, incentive compensation, territory quotas, and territory deployment. This included working with IT to develop our sales data warehouse and systems• Managed and implemented the sales force automation system including providing targeting, sales information and business rules

Mba, Marketing

Ba, Sociology