James Wakefield Email & Phone Number

Farnham, Surrey, United Kingdom

ResponsibilitiesLead and manage design, development, implementation and evaluation of campaignsProduce and execute annual strategic campaign plansSet, monitor and report progress against KPI's and campaign objectivesManage annual campaign budgetsEmbed email and CRM marketing activity into campaign plans and ensure the timely management and execution of activity is in line with the University's events scheduleUse digital marketing techniques including PPC, retargeting and social advertising to generate new leads.Evaluate and measure the return on investment cross channelManage the development of engaging campaign visuals, maintain a consistently high standard of design across all campaign materialsRecommend key campaign requirements to be presented in printed literatureLiaise with external agencies, designers, suppliers and partners. Liaise with internal stakeholders at junior and senior levelsLine manage, develop and support the Marketing & Campaigns team

Responsible for the day-to-day management of axawealth.co.uk. Managing a team i ensured the site was fit for purpose, up-to-date, accurate and functioning correctly. As a team we were able to use knowledge and experience to shape the content ensuring it was relevant, targeted specific personas and that consideration was made relating to user journeys, SEO and layout.I managed the reporting of the site from general information through to specific goals which were communicated to a wide team of stakeholders. I considered user journeys and personas to improve the customer experience for all visitors. I worked with key stakeholders and departments to understand requirements of content planned to appear on the AXA Wealth website and used different tools to highlight how pages and campaigns had performed, offering advice on improvements and opportunities for A/B and MVT testing.I managed the continual technical update of the website creating requirements and liaising with IT to develop, test and implement change to improve functionality, design, user journeys and customer experience.I managed relationships with a variety of agencies providing services relating to Google Analytics, Adwords, programmatic and display advertising, website design, user testing, SEO and content management systems.I managed the web team budget of circa £200,000, maintaining accurate accounts, purchase orders, invoice receipts and proposals for spend allocation.Key achievements• I ran the project to redesign axawealth.co.uk, making it responsive, with new on brand design, rewriting and optimising content• I was instrumental in building the capability of the web team and introducing a collaborative approach to content creation• I was consulted on various initiatives and developments including tools, apps, microsites, communications, designs, data, software, security, digital assets.

Having demonstrated my expertise, knowledge and commitment in my first role at AXA Wealth I was the only member of the Online team to be retained following a marketing restructure in 2012. As super user of the “Ektron” content management system I was the only contact for all page creation and content uploading across the website. I trained individual users on the CMS and upskilled members of the marketing team by giving presentations relating to SEO, writing for the web, Google Analytics, video and social media. Key achievements• Managed the refresh of axawealth.co.uk incorporating new styles, designs and components – working with marketing, IT and external agencies• Introduced monthly reports to highlight website activity• Ran the AXA Wealth YouTube channel and facilitated the implementation of the Brightcove video solution• Introduced process for the publishing of content onto the website• Implemented adoption of AT Internet website analytics solution.

Basingstoke

I joined the Online team to assist with the migration of content and improvements to www.axawealth.co.uk. I was involved in user acceptance testing and helped shape how the components for content delivery worked on the website. I produced monthly reports using data from Google Analytics to highlight key user journeys and goal success on website. I provided practical recommendations for ways to improve content and layout and assisted with the implementation of user experience improvements. Key achievements• Assisted with launch of a rebranded AXA Wealth website• Migrated content from legacy microsites onto new solution.

Responsibilities included:• Managed the Online Marketing team and support the Marketing department to deliver the Hogg Robinson Group online marketing & communications programme• Managed the implementation of key projects to achieve the online marketing strategy• Developed business stream web strategies and online programmes• Managed internal and external supplier relations regarding web projects• Co-ordinated and managed the online brand experience of Internet, Intranet and Extranet.

Responsibilities included:• Marketing contact for Hogg Robinson company websites: - Responsible for content changes, addition of new areas and pages on sites - Key liaison between online team and marketing managers of relevant countries • Marketing contact for Hogg Robinson intranet: - Responsible for content changes, addition of new areas and pages on intranet - Project co-ordinator for European Intranet rollout plan• Trainer for administrators of Hogg Robinson intranet• Manage Online Marketing Co-ordinator role• Created the latest Online Marketing Strategy and Plans• Managing HTML emails campaigns• Search Engine Optimisation and analysis• Reporting using Google Analytics and specific software solutions

Responsibilities included:• Assisted with rebrand to HRG relating to online aspects – websites, email templates and Intranet• Responsible for researching, recommending and implementing email communication tool• Involved in developing integrated plans for Internal Communications, utilising email, print and Intranet• Key in bringing various marketing assets together visually• Integral in moving from Webtrends to Google Analytic reporting software

Responsibilities included:• Assisted with the rollout of HRG Intranet to numerous countries• Managed small email campaigns to internal and external audiences• Responsible for posting news and making amends to Hogg Robinson websites using basic CMS• Responsible for reporting using Webtrends

Responsibilities included:• Management of several accounts• Carried out detailed research and analysis on companies and individuals targeted by the charity• Management of databases• Assisted with production of marketing literature

Responsibilities included:• Management of website • Literature design – leaflets, brochures and posters• Maintaining and managing Spectrum databases• Producing monthly customer satisfaction reports• of membership scheme• Management of special events

Certificate In Marketing, Marketing

Hnd, Leisure Studies

Education record