Junghoon Choi Email & Phone Number

Seoul, South Korea

• Deployed and promoted over 50,000 SVOD, TVOD, AVOD, and premium channels across KT's IPTV and mobile platforms by analyzing content performance metrics such as rent, buy, likes, and completion rates and collaborating with Acquisition, Data, and PR teams.• Developed and executed monthly seasonal content marketing plans, integrating collections, stunts, and prizes, leveraging performance data analysis for engagement and completion rates optimization, while liaising with major studios such as Disney, WB, and local studios. • Led the creation of 350+ viewer-centric 'call-to-action' carousels, curating and recommending content for SVOD and AVOD services. • Spearheaded a 7-month SVOD optimization project aimed at identifying ideal prices and data-informed insights, such as effective content holdbacks, by running A/B tests based on segmenting users and reporting recommendations to leadership with Excel, PPT, and Tableau.• Implemented 5 key products, including a TVOD package (Rent 3 with 1 free) and a combined SVOD service of local TV series, based on the insights of the optimization project and attained a year-over-year increase of 15% in revenue for 5 months.• Devised and launched 'Challenge Rewards with Stamps’, a digital marketing tool to boost SVOD user engagement during the pandemic by rewarding mission completers with TV coupons and digital prize coupons, achieving a YoY increase of 11% in revenue for 3 months. • Orchestrated weekly launch plans for SVOD, TVOD, AVOD, and original content by partnering with cross-functional teams, considering competitive landscapes, holiday calendars, historical user preference data, and internal imperatives to meet stakeholders' needs.• Achieved a 33% increase in SVOD user viewing goals for the first half of 2021 by promoting assorted collections, implementing stunts, developing audience-focused carousels, and targeting advertisements to viewers based on user experience data across KT platforms.

Seoul, South Korea

• Led a team of 9 to source over 11,000 SVOD and TVOD and executed over 100 deals with Hollywood studios, international partners, and local studios, utilizing metrics such as CPS, CPM, CPC, Flat, MG, and Revenue Share for IPTV and mobile platforms.• Oversaw over 90 content partnerships with the studios to develop content-sourcing plans by leading all content acquisition processes, including deal-sourcing strategies, financial analysis, negotiation, contract review, closing, etc., and by cooperating with the legal team.• Developed and launched KT’s 5 key SVOD services, such as ‘Prime Movie & Series Pack’, ‘Prime Asia Pack’, and ‘Prime Animation Pack’, by prototyping and user testing with customers early on and in partnership with all the content partners, including Hollywood studios.• Initiated and conducted annual content deal valuations for SVOD, TVOD, and AVOD by analyzing historical content performance metrics, collaborating with teams from Data, Financial Accounting, Programming, AD Sales, and Marketing, and reporting results to leadership. • Attained an 11% year-over-year increase in revenue, surpassing the team's revenue targets by generating $139M in 2017.• Utilized data analysis techniques with Excel and SQL to evaluate the performance of each partner’s content, resulting in a total savings of $0.7M in acquisition costs for SVOD deals with WB, Paramount, Sony, etc., in 2018.

Seoul, S.Korea

• Designed film business development strategies, including annual financial projections, international co-production, platform development for VOD content licensing, theatrical distribution business launch, and fund creations for film investment (totaling over $27.5M).• Successfully managed production schedules and budgets of over 10 projects, including THE HOUSEMAID starring Do-yeon Jeon, VILLIAN & WIDOW starring hye-su Kim, from development to release by collaborating with production, marketing, and distribution teams.• Achieved $3.8M in revenue by selecting movies, partnering with acquisition companies, and distributing Hollywood movies, including BLINDNESS, directed by Fernando Meirelles, and THE BANK JOB, directed by Roger Donaldson.

Seoul, S. Korea

• Acquired distribution rights for 3-5 international films annually and managed end-to-end deal negotiations, including movie selection, forecasting, contract reviews, and technical requirements.• Created and implemented 2 standard marketing processes to lead designers and trailer makers for the best-localized posters and trailers, and to provide materials timely from international partners to internal teams, such as marketing and distribution.• Spearheaded the world's first theatrical release of THE PHANTOM OF THE OPERA in Korea in 2004, generating over $6.3M in revenue by timely collaboration with UK and US partners ‘The Really Useful Group’, ‘Odyssey Entertainment’, and ‘Warner Bros.’. • Achieved $2.3M in revenue by distributing acquired films, including ETERNAL SUNSHINE OF THE SPOTLESS MIND, directed by Michel Gondry, THE GRUDGE, produced by Sam Raimi, HAROLD & KUMAR GO TO WHITE CASTLE, and THE TWILIGHT SAMURAI.

Master Of Business Administration - Mba & Business Analytics

학사(Bachelor), 국제경영학(International Business)