Jake Henderson Email & Phone Number

New York, Ny, Us

New York, New York, United States

Immense Collective LLC is a New York based company behind the consumer facing brand, soiree henzo, a creative community producing artist networking events + large-scale contemporary art exhibitions. We are artists, creators, designers, musicians -- the best creative people. - Led all production & curatorial efforts- Generated significant attendance & earned media through strategic event marketing- Led a team of sales reps, art handlers, & production assistants- Managed a diverse community of talented artists & creators- Built an unforgettable brand that people love

New York, New York, United States

Wealthsimple is a Canadian unicorn & leading financial services disruptor. Secured a $750 million investment in May 2021 increasing the company's evaluation from $1.4 billion to $5 billion.- Led growth of the retail stock trading app, Wealthsimple Trade (stocks & crypto) through the Gamestop/meme-stock period of explosive growth (Trade was the highest revenue generating product at Wealthsimple)- Developed early product marketing strategy for Wealthsimple Trade & brought several key features to market- Collaborated with Legal, Brand Marketing, & Data Science teams

VFA is a two-year fellowship program for recent college grads who want to work at a startup & create jobs in American cities. Note: if you are a new fellow, don't hesitate to connect!- Listened & advised fellows so that they could successfully navigate their startup role

New York, New York

Starship is a health savings account (HSA) that helps individuals save, spend, & invest in their healthcare. Sold to Optum Financial / UnitedHealth Group.- Developed marketing strategy for direct-to-consumer (DTC) & partnership channels- Hired & managed a fantastic group of FT employees & contractors- Oversaw development of advertising & customer engagement platform initiatives- Assisted with ongoing data analytics & data visualization projects- Worked directly with VP of Partnerships to conceptualize & build an in-app commerce platform

New York, New York

Current is a fintech startup solving teenage banking (now a challenger bank / neobank), starting with a debit card & app for teens. Total members today = >4 million- Led paid acquisition in concert with marketing & product efforts- Owned all paid social, paid search, & display channels- Owned MMP (mobile measurement platform) dashboard- Worked with in-house designers to create compelling creative- Managed relationships with vendors, advertising providers, & an external agency- Setup & managed customer lifecycle marketing campaigns (email + in-app + push notifications)- Assisted with CTV+TV advertising strategy & media planning

New York, United States

VentureOut is dedicated to helping international startups launch & succeed in the US.- Led four separate "Digital Marketing & Growth Hacking" workshops to 31 funded international startups- Main topics: marketing experimentation & growth marketing systems

New York, United States

Startup Institute helps individuals launch their career in startups & the innovation economy.- Taught "Measuring Organic Traffic, Engagement, and Conversions" & "Digital Analytics - Making sense of it all" classes to digital marketing students- Constructed own course content

New York City

Ladder is a growth marketing agency that uses proprietary tech & data-driven strategy to uncover repeatable, scalable growth opportunities. - Conducted full-funnel growth strategy, implementation, & data analysis- Led a company-wide initiative to develop & systematize a growth audit process- Wrote all my own landing page, email, & ad copy- Delivered consistent performance marketing reports- Managed aspects of account services (project timelines, client comms, budgeting, etc.)- Types of clients: B2B SaaS, B2C fintech web/mobile app, eCommerce, higher education

New York, Ny

- Ladder.io: Researched & articulated 150+ growth tactics for growth playbook- TheHaloGroup.com: Developed brand strategies & helped with business development- Wyzerr.com: Created hyper-local Facebook Ads campaign - HVAC.com: Launched subscription filter product via Indiegogo