What if you could sit in some remote place and drive revenue for a company? What if you didn't have to sit in a brick and mortar store to grow a business? What if you could put math behind all of this to make predictive recommendations and optimizations? Well, you can, and all of these things are what drove me to Digital Marketing. Additionally, having grown up in the Bay Area, how could I not resist tech? Well, here I am today, doing all of these things and I love it!• PPC: Google Ads, Bing Ads, Gemini/Oath• Facebook Ads, Twitter Ads, LinkedIn Ads• Online Lead Generation & User Acquisition• Direct Response Driven Marketing• Google Analytics, Google Tag Manager• Kenshoo, Marin, Nanigans• Excel, Tableau, QlikView• Retargeting & Audience Segmentation• A/B Testing• HTML, CSS• Intermediate PHP and MySQL• Report Automation / Scripting• Dashboard/Panel Planning and Creation• Project Management• Display Media Buying• Insertion Orders and Asset Delivery• Jira, Confluence
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Senior Growth Marketing ManagerTubi Jun 2021 - PresentSan Francisco, Ca, Us -
Sr User Aquisition Manager, GrowthVaro Bank Sep 2019 - Jun 2021San Francisco, California, Us -
Marketing ManagerNetspend Oct 2016 - Sep 2019Austin, Texas, Us• Brought paid search program in house• Also owned paid social (FB), display and remarketing (all in house)• Responsible for higher level strategy and tactical management of channels for 7+ internal brands• Implemented cross channel strategies with other channel managers/teams• Onboarded/Implemented Bid Management system and other vendors, owning all relationships• Responsible for forecasting and setting company goals for channels• Directly managing two digital marketers -
Paid AcquisitionsCare2 Sep 2015 - Sep 2016Redwood City, California, Us• Sole person in responsible for SEM/PPC program• Responsible for strategy, execution & optimization• Maintained performance in accordance to target CPL, Budget and Lead Volume• Monthly reporting to upper management• Researched and explored other Paid Acquisition channels -
Digital Marketing ManagerPersonal Capital Aug 2014 - Sep 2015Redwood City, California, Us• Ran social media marketing programs through both in house and agency initiatives• Responsible for Facebook Ads, Twitter Ads and LinkedIn Ads (Direct Response & Content Promotions)• Managed SEM program through agency partners• Worked on Display initiatives with ad networks and publishers• Managed Mobile Marketing initiatives with agency partner• Identified, vetted and tested new opportunities in digital• Created and project managed landing pages for testing in coordination with front end developers• Drove lower funnel leads (Not just looking at the app install or product registration)• Owned tagging and implementation for Marketing initiatives -
User Growth - Biddable MediaPractice Fusion Aug 2013 - Jul 2014San Francisco, Ca, Us• Grew user base through online paid media initiatives – Biddable (RTB) media and programmatic buying• Day to day management, expansion and optimization of SEM initiatives including 2nd tier search engines• Managed direct buy/partnership opportunities from sourcing to go-live• Managed retargeting initiatives• Met monthly, quarterly and annual lead goals while coming in on Budget• Continual testing – Landing Pages Optimization, Ad Copy, and more -
SemYlighting | Yliving Jan 2013 - Aug 2013Walnut Creek, Ca, Us• Own all SEM initiatives for the YLiving.com property• Develop and own Facebook Exchange campaigns for YLiving• Coordinate SEM initiatives with Overall Marketing Initiatives, eg. Sales, New Products, Messaging, etc• Optimize and grow campaign performance to reach annual goal targets• Maintain run rates to stay within budget• Develop and test new strategies to improve traffic quality and efficiencies
John H. Education Details
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University Of California, Davis
Frequently Asked Questions about John H.
What company does John H. work for?
John H. works for Tubi
What is John H.'s role at the current company?
John H.'s current role is Growth Marketing x User Acquisition.
What schools did John H. attend?
John H. attended University Of California, Davis.
Who are John H.'s colleagues?
John H.'s colleagues are Pinzhang Huang, Sarat Chand Tatineni, Aryan Gupta, 宋志鹏, Ryan Hungerford, Giang (Gigi) N., Marty Fortney.
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