Chieh-Yu Hsiao Email & Phone Number

Taiwan

Taipei, Taipei City, Taiwan

Zenith Taiwan is a media agency under Publicis Group, providing full media services.As media planning manager, my job scope includes: 1. Media Campaign Execution2024: Maserati Responsible for Maserati branding and test-drive lead campaign.Achievement:(1) Brand awareness YOY increased by 10%(2) Cost per lead is 50% lower than the past average 2023-2024: FoodomoResponsible for Foodomo rebranding and app download campaign.Achievement:(1) Brand awareness YOY increased by 80%(2) Cost per action (app download) is 80% lower than the past average2023-2024: Estee LauderResponsible for Estee Lauder digital campaign and market solution.Achievement: Help client meet the sales target during every campaign period2. Pitch project Responsible for consumer analysis and media planning for pitch projects.Achievement: Won the annual contract with GRAPE KING BIO Ltd.

Taipei City, Taiwan

JUKSY is one of the top style media in Taiwan, and reaches 7 million users per month.As a JUKSY's marketing director, my job scope includes:1. Marketing Execution for main client, Tiger Beer2021-2022: Led the team to execute Tiger Beer rebranding, including social media management, branding video production, KOL collaborations, co-branding projects, and off-line brand event.Achievement:(1) Achieved by 10% of average social media engagement rate (2) Help client to achieve summer sales target one month ahead of schedule2. Pitch project for JUKSYLed the team to manage pitch project. Achievement:(1) Won the contract with Polo Ralph Lauren and Samsung Galaxy new launch (2) JUKSY’s quarterly revenue grew by 20%

OnlyMusic Co. is a Taiwanese music production and management company. Its business covers music production, artist trainee program and event marketing. As marketing manager, my job scope includes:1.Artist Promotion and development:Responsible for branding and promotion plan for the company's artists.Achievement:Contributed to the investment in artist Li Zhi Ting by Forward Music

Taipei City, Taiwan

Dentsu International is a global advertising agency providing full services of brand management, media planning.As a strategic planning supervisor, my job scope and main client includes: 1. 2016-2018: YAMAHAPlan the product positioning and promotional strategies for the YAMAHA BW'S series.Achievement:Help client maintain the top position in motorbike industry2. 2015: GUresponsible for GU new launch campaign in Taiwan.Achievement:GU achieved an 80% brand awareness and successfully differentiated itself from the parent brand UNIQLO3. 2012-2015: UNIQLOLead the annual brand survey for UNIQLO and collaborate with the account team to manage product positioning.Achievement:Contributed to the success of hero product such as Uniqlo AIRism and HETTECH

Master'S Degree, Advertising

Activities and Societies: Class Representative

Bachelor'S Degree, Foreign Languages And Applied Linguistics

Activities and Societies: Pop Dance Club