Content Marketing & Social Media Consultant
John Halpin Consulting Llc
* Directed content marketing for Loop Communications, a business phone systems provider for small- and mid-sized companies. Work appeared on LinkedIn, Facebook, Twitter, Instagram, monthly e-mails and company website (loopcommunications.com). Year-over-year website traffic (2016-17) had large increases, with page views +101%, sessions +88.1%, and users +79.3%. Number of SEO keywords in Google's top 10 rose from two to 26 in Loop's target region, and client credited increase in leads and customers to these efforts.* Managed social media efforts (via an ad agency) for WIX Filters, an automotive aftermarket leader. Facebook audience grew to nearly 50,000 over five years, with Twitter, YouTube, Instagram and Pinterest also used.The program's success drove WIX - which uses auto racing sponsorships as a platform for its consumer and B2B marketing efforts - to make social media an increasingly large part of its marketing strategy, with regular at-track content and sweepstakes helping to drive interest.* Agency clients included Wray Ward and Luquire George Andrews.* Content/social industry experience: Telecommunications, automotive, economic development, youth sports, corporate event planning* Conducted media training for Cedar Fair Entertainment
