As the Founder and Operations Lead of Opsana, I have built a social media management and operations consultancy dedicated to helping small businesses and entrepreneurs enhance their digital presence and streamline operations. My key responsibilities include:Service and Workflow Development: Designed and implemented detailed SOPs and workflow processes for each service offering, ensuring Opsana delivers consistent, high-quality results. Developed materials lists and process documentation, enabling scalable service delivery for each client.Pricing and Customized Client Solutions: Established a flexible, client-centered pricing structure with tailored service options, including discounted packages. This approach provides clients with affordable solutions that align with their goals and budgets.Strategic Social Media Management: I work directly with clients to create, manage, and optimize social media strategies that reflect their brand’s voice, engage target audiences, and drive growth. By leveraging platform insights and best practices, I help clients build meaningful connections with their audience.Workflow Optimization and Efficiency Consulting: I collaborate with clients to analyze and improve internal workflows, enabling them to enhance productivity and scalability. Through custom SOPs, I help clients streamline daily tasks and focus on core objectives.Client Relationship Management and Retention: Using Airtable as a CRM, I manage client relationships from onboarding to project completion, ensuring regular communication and timely follow-ups. This approach supports high client satisfaction and builds long-term partnerships.Brand and Digital Presence Development: I guide clients in establishing a cohesive online brand, advising on visual alignment, content strategy, and digital engagement. This holistic approach allows clients to build a professional and resonant digital identity that attracts and retains audiences.

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