Founded, launched and continue to manage sustainable clothing brand ‘Less Than’ supporting critically endangered species.• Website & UX • Personally designed, built, and maintained website using WordPress, basic HTML + CSS, optimised across all devices.• Brand Development • Established powerful brand identity through consistent design, artwork, type, content, themes, and copy. • R&D • Acquired extensive knowledge of sustainability, environmental considerations, and minimalist design within the modern fashion industry.• Graphic Design • Produced artwork, designs, image & video content using experience in photography, Adobe Photoshop and video-editing suites.• Product Design • Created all prints, artwork, logos, and palettes based on modern minimalistic principles, further refining through customer surveys.• Screen-printing • Swiftly self-taught the art of screen-printing using traditional techniques to handprint products, ensuring the highest quality.• Supply Chain Management • Built and operated a cost-efficient supply chain without compromising on any ethical or environmental factors. • Marketing • Activated consistent digital marketing & SEO strategies prioritising organic social media growth across multiple key platforms.• PR • Strategic comms and continuous development of relationships and creative opportunities with ethical individuals, businesses, and media outlets.• Accounting • Successfully managed all accounts and finances through detailed Excel spreadsheets and online software systems.

Launched and managed Ace Cider, a Californian Craft Cider, in the Middle East.• Successfully pitched and secured placements with all major distributors in the Dubai market. • Procured exclusive listing with Dubai Duty Free as their first and only available cider.• Pioneered promotional strategies to maximise awareness of new brand/category on limited budget. • Coordinated logistics teams to streamline importation and delivery. • Established and maintained relationships with on trade accounts across the market.• Developed staff training material and assisted in brand familiarisation sessions.• Produced regular reports to communicate sales performance and recommended strategy.

Managed and delivered bespoke digital campaigns for various professional clients.• Maximise artist reach and engagement through the research and implementation of the latest social platforms and apps, as well as targeting key demographics determined through CRM.• Devise a variety of consistent features and competitions cross-pollinated simultaneously throughout all social platforms to maximise fan-sharing.• Create new content, using skills with film, photography and editing as well as session musician work.• Increase artists' online presence through partnerships and guest appearances with established similar artists, bloggers/vloggers and online personalities as well as fashion and confectionary brands, exposing the artists to new demographics.