Jessica Hansmann Email & Phone Number

Lippstadt, NRW, DE

• Developed and executed a comprehensive email strategy, establishing tailored nurture programs for distinct personas to enhance engagement and conversion
• Conducted in-depth analysis of the performance of email nurture series to maximize impact and effectiveness
• Execution of EMEA acquisition programs, utilizing Paid Search, Display programs, and LinkedIn Paid Advertising Campaigns to drive lead generation and brand awareness

Lippstadt, Nordrhein-Westfalen, Deutschland

A small digital agency based in the heart of Westphalia, Germany.Specialised in web design, online marketing and supporting small and medium sized businesses with their digital transformation.

London, United Kingdom

• Develop overall go to market strategy for propositions in collaboration with the marketing function, commercial teams and the propositions leads for each proposition
• Develop messaging that clearly articulates the benefits and excites customers about propositions
• Develop and test potential positioning and messaging with customers in the market and create an approach that allows the brand to stand out and be competitive in their market
• Support delivery of propositions, working… Show more
• Support delivery of propositions, working closely with marketing, product, UX, CRM and legal teams Show less

London, United Kingdom

• Oversee integrated multichannel digital marketing campaigns across facebook, display, email & paid search
• Oversee ongoing channel improvements in PPC and SEO (steady increase in leads and sales and organic traffic)
• Developed sustainable new route by introducing bespoke sales funnels with lead magnet and email programme to nurture and convert leads. One of the landing pages consistently delivers a >35% conversion rate and has.
• Developed sustainable new route by introducing bespoke sales funnels with lead magnet and email programme to nurture and convert leads. One of the landing pages consistently delivers a >35% conversion rate and has.
• Delivered strategic recommendations and ideas that directly influenced product development and pricing as well as new digital initiatives
• Initiated process improvements by building automated reporting dashboards and creating new briefing templates and processes Show less

London, United Kingdom

• Developed and implemented the digital marketing strategy for Which? Legal products and services
• Project management of online marketing campaigns and initiatives to ensure delivery of business targets
• Digital Media Optimisation including PPC, Display, SEO, Paid Social, Email
• Day-to-day management of external agencies
• Analysing and presenting results to senior stakeholders
• Collaboration with CRO team to improve funnel performance

London

• Developed and implemented annual digital marketing plan focused on lead generation and customer acquisition with a 300% increase in leads
• Managed the annual Digital Marketing budget
• Set up and maintained a complex e-commerce store to enable a more user friendly course booking process
• Presented analytics reports, content and SEO audits to restructure webpages and blogs
• Managed e-mail, social and paid google and facebook campaigns
• Created and implemented a content plan… Show more

London, Großbritannien

• Specialised in the Work Experience programme, organising short and long term work placements for students
• Consistently strengthened existing and built new relations with agents, host company partners and students
• Drove direct sales, provided excellent customer service and care, and efficient booking and payment processes
• Arranged educational stays for Young Learner groups and responsible for daily school administration
• Identified and implemented more effective systems and… Show more
• Identified and implemented more effective systems and operations

Ireland

• Candidate interviews across Europe in person or via skype
• Short term and long term work placement arrangements for European students
• Office management including personnel and diary management, bookkeeping and accounting, and travel arrangements
• Attended the “Global Internship Conference 2012“ in Berkeley, USA

Cork, Ireland

Frankfurt Am Main Area, Germany

Frankfurt Am Main Area, Germany

General University Qualification

Main subjects: English, Sports, Maths, Philosphy

Communication Science And Anglistics