Jessica Hansmann Email & Phone Number

Lippstadt, Nrw, De

• Developed and executed a comprehensive email strategy, establishing tailored nurture programs for distinct personas to enhance engagement and conversion• Conducted in-depth analysis of the performance of email nurture series to maximize impact and effectiveness• Execution of EMEA acquisition programs, utilizing Paid Search, Display programs, and LinkedIn Paid Advertising Campaigns to drive lead generation and brand awareness

Lippstadt, Nordrhein-Westfalen, Deutschland

A small digital agency based in the heart of Westphalia, Germany.Specialised in web design, online marketing and supporting small and medium sized businesses with their digital transformation.

London, United Kingdom

• Develop overall go to market strategy for propositions in collaboration with the marketing function, commercial teams and the propositions leads for each proposition• Develop messaging that clearly articulates the benefits and excites customers about propositions• Develop and test potential positioning and messaging with customers in the market and create an approach that allows the brand to stand out and be competitive in their market• Support delivery of propositions, working… Show more • Develop overall go to market strategy for propositions in collaboration with the marketing function, commercial teams and the propositions leads for each proposition• Develop messaging that clearly articulates the benefits and excites customers about propositions• Develop and test potential positioning and messaging with customers in the market and create an approach that allows the brand to stand out and be competitive in their market• Support delivery of propositions, working closely with marketing, product, UX, CRM and legal teams Show less

London, United Kingdom

• Oversee integrated multichannel digital marketing campaigns across facebook, display, email & paid search• Oversee ongoing channel improvements in PPC and SEO (steady increase in leads and sales and organic traffic)• Developed sustainable new route by introducing bespoke sales funnels with lead magnet and email programme to nurture and convert leads. One of the landing pages consistently delivers a >35% conversion rate and has resulted in a 475% uplift in referral sessions. Since… Show more • Oversee integrated multichannel digital marketing campaigns across facebook, display, email & paid search• Oversee ongoing channel improvements in PPC and SEO (steady increase in leads and sales and organic traffic)• Developed sustainable new route by introducing bespoke sales funnels with lead magnet and email programme to nurture and convert leads. One of the landing pages consistently delivers a >35% conversion rate and has resulted in a 475% uplift in referral sessions. Since its launch, >36% of new customers had requested the lead magnet.• Delivered strategic recommendations and ideas that directly influenced product development and pricing as well as new digital initiatives• Initiated process improvements by building automated reporting dashboards and creating new briefing templates and processes Show less

London, United Kingdom

• Developed and implemented the digital marketing strategy for Which? Legal products and services• Project management of online marketing campaigns and initiatives to ensure delivery of business targets• Digital Media Optimisation including PPC, Display, SEO, Paid Social, Email• Day-to-day management of external agencies• Analysing and presenting results to senior stakeholders• Collaboration with CRO team to improve funnel performance

London

• Developed and implemented annual digital marketing plan focused on lead generation and customer acquisition with a 300% increase in leads• Managed the annual Digital Marketing budget • Set up and maintained a complex e-commerce store to enable a more user friendly course booking process• Presented analytics reports, content and SEO audits to restructure webpages and blogs• Managed e-mail, social and paid google and facebook campaigns• Created and implemented a content plan… Show more • Developed and implemented annual digital marketing plan focused on lead generation and customer acquisition with a 300% increase in leads• Managed the annual Digital Marketing budget • Set up and maintained a complex e-commerce store to enable a more user friendly course booking process• Presented analytics reports, content and SEO audits to restructure webpages and blogs• Managed e-mail, social and paid google and facebook campaigns• Created and implemented a content plan for the website, newsletters and social channels• Customer service to our online clients through Live Chat, online forms and triggered email campaignsKey achievements: • Repositioned the website (languageingroup.com) to develop more direct sales and project managed a new website development• Increase of 60% on quarterly direct sales• Average time on page and conversions doubled Show less

London, Großbritannien

• Specialised in the Work Experience programme, organising short and long term work placements for students• Consistently strengthened existing and built new relations with agents, host company partners and students• Drove direct sales, provided excellent customer service and care, and efficient booking and payment processes• Arranged educational stays for Young Learner groups and responsible for daily school administration• Identified and implemented more effective systems and… Show more • Specialised in the Work Experience programme, organising short and long term work placements for students• Consistently strengthened existing and built new relations with agents, host company partners and students• Drove direct sales, provided excellent customer service and care, and efficient booking and payment processes• Arranged educational stays for Young Learner groups and responsible for daily school administration• Identified and implemented more effective systems and operations • Project managed the development and launch of new company website that lead to promotion into Digital Marketing role Show less

Ireland

• Candidate interviews across Europe in person or via skype• Short term and long term work placement arrangements for European students• Office management including personnel and diary management, bookkeeping and accounting, and travel arrangements • Attended the “Global Internship Conference 2012“ in Berkeley, USA

Cork, Ireland

Frankfurt Am Main Area, Germany

Frankfurt Am Main Area, Germany

General University Qualification

Main subjects: English, Sports, Maths, Philosphy

Communication Science And Anglistics