- Led and managed the UCR School of Business marketing campaigns, overseeing content creation and ensuring consistency across all platforms, including social media, email newsletters, and the official website.- Conducted KPI analysis to measure campaign effectiveness, identifying trends and developing new strategies to optimize performance, resulting in a 30% increase in engagement and follower growth across platforms.- Optimized email marketing campaigns by segmenting the audience and personalizing content, leading to higher open and click-through rates, and ultimately, greater engagement with the School's offerings.

- Conducting regular analysis of social media metrics to measure the effectiveness of content and identify opportunities for improvement using analytics tools to generate insightful content- Collaborating with cross-functional teams to align social media efforts with broader marketing and communication goals to make data-driven recommendations for strategy optimization

- Motivate students with individualized academic guidance to cultivate their comprehension of challenging concepts and enhance their performance- Enhance academic results by crafting personalized lesson plans that cater to each student’s unique learning styles, leading to improved grades and test scores