- Managed end-to-end account responsibilities for ITC's Aashirvaad, including overseeing digital marketing campaigns, client communications, and the successful digital launch of 8 new product ranges under the main brand.- Achieved a 50% increase in community size across Instagram and Facebook through targeted content creation, engagement initiatives, and influencer partnerships.- Successfully executed multiple launch, festive, and performance campaigns with budgets exceeding 1.5 Cr, resulting in a significant increase of 25M+ in reach and 285K+ in engagement.- Received 3 Digixx awards and 2 IDMA awards for directly managed campaigns, showcasing expertise in campaign conceptualization, execution, and performance analysis.

- Curated a Pinterest profile with over 1.5M monthly views in under 5 months, utilising SEO optimisation and audience targeting strategies.- Developed content strategies leading to a 40% growth in follower base, leveraging data analytics, trend analysis, and audience segmentation.- Planned and ideated content for Instagram, YouTube, and Pinterest, aligning content themes with brand objectives, audience preferences, and platform algorithms.- Managed execution for branded collaborations and paid partnerships, fostering relationships, negotiating contracts, and ensuring brand alignment.

- Developed content strategies for platforms such as Instagram, Facebook, and Pinterest, incorporating user-generated content, storytelling, and interactive elements to drive audience engagement.- Conducted research, ideation, and creation of all digital content, leveraging data analytics, trend research, and competitor analysis to inform content decisions.- Managed website and ensured its upkeep, optimizing for SEO, user experience, and mobile responsiveness.- Established the brand's email marketing campaigns and bi-monthly newsletters, segmenting audiences, crafting compelling content, and analyzing performance metrics to drive conversions and retention.

- Planned and executed the social media strategy, integrating content calendars, campaign schedules, and performance metrics to drive brand awareness and engagement.- Designed key branding elements for the brand, including logos, color palettes, and visual assets, maintaining brand consistency across all digital touchpoints.- Utilized influencer marketing to enhance online brand presence, identifying relevant influencers, negotiating partnerships, and tracking campaign effectiveness.

Edited videos across travel and visa consulting for YouTube and Instagram. Reflected the brand identity amongst all created content.Optimizing thumbnails to boost YouTube search presence.Content curated in correspondence to the respective social media platforms including trending audios and viral video formats.