I work part-time for an incredible Manchester charity supporting some of the city’s most marginalised women. I have implemented and lead the fundraising strategy as well as managing all comms and marketing including social media, website, newsletters, partnerships, events and more. I started volunteering with MASH five years ago and it’s a privilege to have joined the staff team where I can use my experience to raise our profile and keep our charity in a strong financial position.

I am a strategic PR consultant with ten years’ experience working with organisations spanning a range of sectors from housing, health and public sector to technology, education and FMCG. A safe pair of hands for agencies and clients, I am passionate about working creatively with organisations to help them achieve their business objectives. With expertise in media relations, copywriting and content creation, I have secured stand out results for and become a trusted partner to organisations including the National Housing Federation, Clatterbridge Cancer Centre, Morphy Richards, Yorkshire Bank, Brio Retirement Living and many more.

I led a small and talented PR team who consistently achieved results which met business objectives. Our clients included Your Housing Group, Brio Retirement Living, Places for People and Rochdale Boroughwide Housing. A particular highlight of this role was supporting and coaching colleagues and interns to develop in their careers. I also introduced weekly status reporting and updated evaluation methods to improve efficiency and better measure the business impact of PR. I was also a vocal champion of improving mental health and wellbeing.

Managing integrated campaigns in a wide range of sectors including charity, education and technology.

Part of a busy national press office – a first point of contact for reactive press enquiries and responsible for seeking out and developing strong news stories which represent the voice of housing associations in England. Work closely with colleagues in policy, research and public affairs ensuring media work amplifies the influential work of the Federation and its members. Responsible for running a network of communications professionals working in housing in the North of England, developing relationships, sharing information and hosting a quarterly event. Currently responsible for media work supporting the Federation’s high profile campaign work in the run up to the General Election, ensuring all press communicates the urgent need to end the housing crisis within a generation.

Responsible for providing a high quality media handling service supporting Helena's corporate objectives and maximising opportunities to positively promote and enhance the reputation of the organisation.Built upon Helena's PR strategy to implement a proactive press office, resulting in stand out PR coverage locally, regionally and in trade media. I am also responsible for managing Helena's social media channels. I work collaboratively within a multidisciplinary communications team, making recommendations which complement the wider objectives of the team and the business. Responsible for creating and implementing a strategic media relations forward plan for 2014, taking into consideration the business' objectives, the changing operating environment and the political agenda.

As a senior account executive at Finn PR, I was responsible for running several client accounts on a day to day basis. My clients include Yorkshire Bank, The Clatterbridge Cancer Centre NHS Trust, NHS Knowsley and Morphy Richards. My key responsibilities include:-Developing an understanding of my clients’ industries and the media spaces in which they operate, forging relationships with key influencers including journalists, bloggers and other stakeholder groups such as NHS patients and academics-Proactively monitoring the media to identify opportunities for my clients, issues which may impact them and competitor activity -Working directly with senior client contacts and stakeholders and leading meetings and teleconferences-Managing junior members of the team, delegating tasks to ensure work is completed to the highest quality and delivered in a timely manner - Working with, briefing and managing a range of partner organisations and external suppliers such as agencies, case studies, designers and digital developers to ensure campaign elements come together on schedule -Drafting a variety of consumer and trade copy including press releases, features and by-lined articles and pitching to the media-Creative ideas generation with the aim of securing stand-out for my clients-Working as part of an agency team and in partnership with clients to co-ordinate activity -Contributing to new business presentations and presenting at pitches to encourage businesses to buy into our services-Account administration including regular work-in-progress reports, keeping an updated report of coverage achieved and collating evaluation reports to demonstrate the value of marketing and PR activity - Managing campaign budgets striving to make savings where possible by negotiating with suppliers and exploring alternatives

My duties included writing and selling in press releases, contributing creative ideas, attending networking events, event management and being the ‘face of the business’, intercepting incoming calls and liaising with clients attending business meetings.

Developed first-hand experience of press, publicity and events in the celebrity and entertainment sector. Working alongside three of the industry’s most successful publicists, I attended press launches, project meetings and worked on the campaign for popular musical Avenue Q, conducting research and selling in the re-opening press release to national and London-centric publications.

One of my primary tasks was handling the media relations for Diabetes UK’s Great North Run case studies. This involved independently researching, interviewing runners and drafting press releases and I successfully gained a number of high quality pieces of coverage across local and regional publications.