John H. Email & Phone Number

San Leandro, Ca, Us

Tinton Falls, Nj, Us

San Francisco, California, Us

Palo Alto, Ca, Us

Directs cross-functional teams, to ensure consistent evolution of digital marketing, capabilities, and cutting-edge technologies in support of brand perception shifts, traffic engagement, quality lead conversion goals for a variety of company and cross-functional team goals. Delivers digital strategy, omnichannel marketing, demand, content development, analytics, globalization, and user experience across websites (including mobile), search, social, and email nurture programs. Some key achievements include:- Extensive record of managing teams delivering high volume programs such as company portfolio and brand shifts, product announcements, and releases, partner programs, redesigns, omnichannel campaigns, etc.- Developed a digital center of excellence, focused on digital marketing capabilities, competencies, and processes to drive evolved omnichannel engagement and conversion KPIs/KPMs.- Delivered on an omnichannel digital technology roadmap, culminating in a platform of connected vendor and homegrown martech capabilities that support marketing teams across the company. - Led the creation of a strong customer-focused approach for web experience design and content marketing programs, ensuring consistency, customer satisfaction, and higher conversion rates.

Palo Alto, Ca, Us

Managed all digital transformations designed to deliver high-quality customer experience, awareness, demand generation, and support throughout buyers’ journey, and customer lifecycle. Motivated and inspired marketing teams, web technologists, producers, and QA engineers across seven business units, and over 36 geographical sites, leveraging over 40 different evolving applications within the martech stack. Some key achievements include:- Designed and delivered a digital technology blueprint, which set a three-year strategic vision to connect channels for coordinated nurture campaigns, automate audience segmentation, and deliver personalized experiences at scale.- Led the transformation of our digital business operations through the development of modern tools, training programs, process formalization, and measurement, realizing high scores in internal customer satisfaction and program scale improvements of 150%. This allowed teams to execute over 100 major product launches, and 600 minor releases, yearly. - Evolved digital capabilities and site designs to include new methods of improving conversion metrics via behavior-based personalization, offer targeting, enhanced product evaluation experiences, and sophisticated tracking methodologies resulting in 120% conversion.

Palo Alto, Ca, Us

Spearheaded business growth initiatives through the development of “customer in” improvements across the buyer journey, with a heavy focus on product capability awareness, ROI validation, and product evaluation engagement. Some key achievements include:- Generated 60% of lead pipeline through the implementation of product evaluation centers, simplified registrations, guided installations, and clear ROI data. - Restructured and improved vmware.com with a complete platform update, resulting in long-term scalability, improved operational efficiency, and wider web program support for our marketing teams. - Designed and re-platformed the company’s online store, with more compelling content, targeted offers, and highly dynamic cross-sales guidelines, which optimized conversion to sale. - Built a highly successful interactive virtual appliance marketplace, which showcased the community and partners’ virtual appliances, and included service offerings. - Generated an RFP and identified media AOR for video distribution, and facilitated the acquisition of a new partner, that supported the expansion into six new media channels, including television, in less than 120 days.

Manager, eCommerce, and Web Marketing – VMware, Inc., Palo Alto, CA Worldwide Web Marketing Manager – EMC Corporation, Walnut Creek, CAMarketing Programs Manager – Dantz Development Corporation, Orinda, CA Project Manager - Dantz Development Corporation, Orinda, CA