James Harris Email & Phone Number

Newport Beach, California, US

Newport Beach, California, US

* Helping emerging brands with all aspects of building sales, distribution and Ecom. * Snacks, CBD, Plant Based products and Beverages.

San Diego, California, US

North Hollywood, CA, US

- Managed a sales team of 16 people covering Grocery, On premise, and E-comm- Drove National distribution in the grocery channel- Grew gross revenue +$1.2mm year over year while improving margin- Developed strategic plan to grow grocery sales through acquisition of new accounts and with existing accounts. Impact to revenue was +96% (+$2.6mm) Y.O.Y.

- Launch the US Market- Developed, manage, and implemented US pricing strategy, promotional programs, and product demonstration schedule- Identified and secure national distribution network using UNFI, KeHE, Natures Best, DPI, and Haddon House.- Secured broker representation with Grassroots, Natural Food Purveyors, Breakout Sales & Marketing, Southern.

Berkeley, CA, US

- Lead a sales team of 5 focused on Retail, On Premise and E-commerce- Drove year over year sales by 50% through new distribution, shelf management, and improved execution on promotional programs, trade shows, and demos.- Managed National Broker and Distribution network in the US and Canada- Increased sales in the On Premise channel by 33% through.

Renton, Washington, US

• Currently lead all nationwide sales/marketing activities for this $200M private-label roaster of Premium Coffee—emphasizing sales into the Grocery, Club, and Food Service channels.
• Manage 12-member sales team and related hiring, mentoring, and performance review activities.
• Key member of account team that landed new contracts with McDonalds, Panera, and Au Bon Pain.
• Drive continuous innovation in the areas of packaging, new SKU creation, and shelf management.
• Responsible for overseeing corporate P&L, forecasting, pricing and margin management.
• Negotiated new 5-year contract with Safeway targeted to generate $100M in sales.

Waterbury, VT, US

• Recruited to lead sales and marketing objectives for this $100+ million coffee roaster. Managed the sales organization, e-com, customer service and marketing with goals to expand the retail side of the business while.
• Retooled the sales strategy, increasing revenues from $35M to $100M within two years.
• Initiated four price increases during tenure, leading to profitability for the first time in four years.
• Boosted online sales >100% within a single year through effective collaboration with Amazon.com.
• Successfully negotiated new distribution agreements with Costco, Sam’s Club, and HEB Grocery stores—including coordinating the highly-anticipated rollout of Diedrich Coffee K-Cups.
• Improved production efficiencies by optimizing SKU assortment, reducing SKU count from 52 to 31.

• Hired to identify and develop distribution systems for Hansen's Monster Energy Drink product line, with an emphasis on expanding into International markets where the brand was non-existent. Led strategic plan to.
• Created distribution systems that opened new global markets and maximized sales performance in Mexico, Caribbean, South America, Australia, New Zealand, and South Africa.
• Achieved sales growth of +200% through new account authorization and first-time SKU placements in Mexico, Bahamas and Central America.
• Initiated high-potential new programs related to Sports Marketing and International POS.

Los Angeles, CA, US

• 10-year tenure of progressive leadership roles within this leading beverage manufacturer and distributor. Responsible for P&L across the 15 Western United States, overseeing a distribution network that included the Dr..
• Managed teams of up to 55 sales professionals conducting Direct Store Delivery (DSD), natural products delivery, and direct store retail sales.
• Responsible for product placement, event sampling, trade show representation, and marketing group supervision.
• Worked closely with DSD systems and served as the primary contact with top executives from all major distributors and accounts.
• Increased sales volume by 150%, resulting in FIJI Water emerging as the #1 premium bottled water brand in 14 of 18 markets throughout the Western US, as indicated and measured by IRI.
• Established SKUs in all major grocery chains: Safeway, Vons, Ralph’s, Gelson's, Whole Foods, Wild Oats, Raley’s, Kroger, and more.

Eden Prairie, MN, US

Manage and develop Key Accounts. Managed company owned DSD distribution centers in San Diego and then Hayward, CA.