Shalini Jha Email and Phone Number
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Mastering Narratives | Shaping Iconic Brands | Leading with VisionFrom the moment I first held a pen, I was enchanted by the art of storytelling. My journey began with a PG diploma in Journalism and Communications from Amity School of Communication, where I delved into the craft of weaving words into powerful narratives. What began as a fervent interest in journalism seamlessly transformed into a career in marketing and public relations, where I’ve had the privilege of shaping some of the most distinguished brands in the industry.The shift from crafting news stories to sculpting brand identities was more than a career transition—it was a pursuit of a profound calling. As Richard Kearney eloquently puts it, “Telling stories is as basic to human beings as eating,” a notion that resonates deeply with me. Storytelling is not just a skill; it is the essence of my professional journey. Each milestone, from launching Villeroy & Boch tableware in India to revitalizing Lladró and orchestrating the prelaunch of Christofle and Rosenthal Versace, has been a testament to the transformative power of narrative excellence.With over 20 years of experience, I now serve as Vice President of Marketing at Krisumi Corporation, where I oversee a marketing portfolio valued at INR 9,000 crore and manage an annual budget of INR 180 crore. Leading cross-functional teams, I craft strategies that transcend the conventional, elevate brand presence, and drive exceptional growth. My writing has been honored with the League of American Communications Professionals Awards for Annual Report Design, highlighting my commitment to creating content that captivates and inspires.My career is a rich tapestry of strategic vision and creative brilliance, where each campaign, narrative, and brand transformation contributes to a larger story of success. I look forward to connecting and exploring how we can create impactful stories together.Core Strengths:Enchanting Brand Storytelling & Media RelationsAward-Winning Annual Report DesignStrategic Marketing & Campaign InnovationCutting-Edge Digital Marketing & Social Media ImpactExpert Writing & Compelling Content CreationCrisis Management & Strategic CommunicationsCross-Functional Leadership & Budget ManagementEvent Management & Stakeholder Engagement
Krisumi Corporation
View- Website:
- kriusmi.com
- Employees:
- 176
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Senior Vice President MarketingKrisumi CorporationGurugram, Hr, In
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Vice President MarketingKrisumi Corporation Apr 2023 - PresentGurugram, Haryana, IndiaOversee marketing operations for an INR 9,000 crore category with a marketing budget of INR 180 crore. Direct cross-functional teams for B2B and B2C market segments.
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Assistant Vice PresidentKrisumi Corporation Apr 2022 - PresentMaximize presence by directing dynamic public relations and brand campaign development.Plan and implement strategies focused on integrated communications, external campaigndevelopment, media relations, event, employee engagement, internal communications,community outreach and public affairs.
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Senior General ManagerKrisumi Corporation Apr 2021 - Mar 2022
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General Manager MarketingKrisumi Corporation Jun 2017 - Mar 2021Gurgaon, India
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Deputy General Manager MarketingAts Infrastructure Ltd Nov 2016 - May 2017Noida Area, IndiaSuccessfully elevated business performance in the face of economic challenges by creating and launching dynamic campaigns that showcased the company's resilience and stability. As part of this transformation, I revitalized an underutilized PR department, positioning it as a pivotal component of our operations.Here are some key achievements:• Drove a remarkable 42% increase in brand awareness, reaching approximately 33 lakh people nationwide. This achievement translated into publicity valued at INR 30 crores within just six months.• Established fruitful collaborations with journalists spanning eight states, including the influential NCR and Greater Mumbai regions, expanding our media reach.• Our "lunch to labour" initiative gained significant national attention during the demonetization period, receiving mentions across various publications and channels.• Implemented a highly effective multi-platform social media strategy that led to a rapid 300% increase in follower engagement within two weeks. This strategy also extended our organization's outreach.• Took steps to simplify website navigation and elevate user experience, optimizing our online platform for the convenience of our stakeholders. -
Head Of Marketing And CommunicationsJms Buildtech Dec 2014 - Nov 2016Gurgaon, IndiaAppointed to spearhead the complete marketing function with a mission to elevate brand visibility, I assumed the majority of responsibilities and accountabilities formerly held by the President of Marketing. My role as the primary media contact involved steering all publicity, consumer awareness initiatives, and image campaigns, which included the development of media press kits and press releases. Additionally, I had the privilege of crafting executive speeches and authoring articles, managing PR activities, and overseeing the execution of special events.Here are some notable accomplishments during my tenure:• Cultivated an extensive network of media contacts for the effective dissemination of the company's news and developments.• Secured regular coverage in prominent English dailies.• Strengthened relationships with media outlets, fostering increased cooperation and securing more favorable press coverage.• Designed and executed a robust PR campaign, significantly boosting public awareness.• Successfully secured PR opportunities for senior management, including a feature article in the Times of India and regular interviews on NDTV.• Elevated visibility through car screens across the National Capital Region (NCR).• Established a formidable presence on social media platforms, engaging the audience through interactive contests.• Expertly managed and executed marketing campaigns across all social media channels, achieving substantial growth: Facebook page reached 13,000 followers, Twitter garnered 1,400 followers, and LinkedIn attracted 100 followers in less than six months.• Introduced monthly employee events and coordinated the annual company-wide event.• Collaborated closely with members of the corporate communications team to ensure consistent messaging both internally and externally on a wide range of communication issues.My leadership in these endeavors contributed significantly to enhancing the brand's presence and reputation. -
Agm, MarketingChd Developers Ltd. Mar 2010 - Dec 2014New Delhi Area, IndiaAs a Chief Communication and Brand Strategist, I've had the privilege of leading initiatives valued at Rs. 2500 crores. My expertise lies in crafting both strategic and tactical solutions in the realms of PR, communications, and marketing, encompassing a wide range of services:• Devising comprehensive marketing plans• Conducting in-depth trend analysis• Creating impactful collateral materials• Managing both internal and external communications• Optimizing social media outreach (SMO)• Overseeing advertising campaigns• Handling investor communications and disclosures -
Sr. Brand ManagerChd Developers Ltd. Mar 2010 - Jun 2011New Delhi Area, IndiaManaged corporate marketing and communications functions, overseeing a Rs 10 crores budget and leading an agile 8-member team. Proficient in brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, and trade-show marketing.Notable Accomplishments :• Drove a remarkable 150% revenue increase in 2012-2013, catapulting it from Rs 40 Cr to Rs 100 Cr through innovative advertising campaigns and PR excellence.• Introduced a referral program, elevating revenues by 3% within 8 months.• Pioneered the concept of "Spanish Meadows," boosting revenues by 50% in a challenging market.• Conceived the engaging "Win A Home Contest" in partnership with HT media.• Enhanced brand visibility through press pitches and coveted speaking slots at industry conferences.• Mastered scalable digital advertising programs, optimizing ROI while managing budgets.• Orchestrated a successful Wadali Brothers event for employees, fostering team spirit.• Achieved phenomenal growth on Facebook, expanding the community from 100 to 8000 followers.• Established a thriving LinkedIn presence, fostering B2B and B2C connections with 1000+ engaged followers.• Developed and launched integrated, multi-channel marketing campaigns propelling sales to Rs. 150 crores in three months.• Led successful market launches, identifying opportunities and crafting campaigns generating Rs 100 crores in profit.• Redesigned the corporate identity and launched a powerful new brand campaign, enhancing visibility.
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Manager, MarcomThe Uppal Group Dec 2007 - Mar 2010New Delhi Area, IndiaManaged corporate marketing and communications functions with a Rs 16 crores budget and a high-performing 5-member team. Key responsibilities included brand management, PR, media relations, corporate positioning, project launches, advertising, sales collateral, and tradeshow marketing.Notable Accomplishments: • Developed and launched integrated, multi-channel marketing campaigns that boosted sales from Rs 286 cr in 2007 to a projected Rs 450 cr by year-end 2008.• Elevated brand awareness through effective utilization of traditional and social media channels.• Successfully launched a thought leadership campaign securing extensive coverage in print, electronic, and social media.• Strategized and managed content marketing, including syndication for blogs.• Led market launches for 3 new projects, generating an impressive Rs 64 cr in annual sales.• Spearheaded the redesign of the corporate identity and created a dynamic web portal, transforming an archaic intranet into an effective sales tool and improving communication flow.• Initiated affinity marketing programs that reached 3000+ targeted customers in NCR and Chandigarh.• Produced a media kit showcasing key marketing analytics and demographics, instrumental in closing high-level deals.• Leveraged expertise in cost-effective marketing management and vendor negotiations, consistently ending each year an average of 15% under-budget without compromising business growth goals. -
Manager, Marcom, Villeroy & Boch Tableware- IndiaVilleroy & Boch Sep 2006 - Dec 2008Gurgaon, IndiaI led and executed Villeroy & Boch's national marketing agenda, specializing in public relations, communication, and marketing management. Notable Accomplishments: • Successfully launched the brand in India, opening the first store in Hyderabad. • Repositioned the brand as a luxury offering in India, driving a brand packaging overhaul. • Led brand expansion, launching the second store in Mumbai. • Orchestrated national-level PR campaigns, elevating the department's significance. • Transformed an underutilized PR department into a strategic operational pillar. • Conceptualized a successful trade show promotion, attracting 40% of conference attendees. • Implemented in-store events, boosting sales by over 60% within a year.• Doubled budgeted growth for product line revenue and profitability through creative pricing. • Established customer loyalty programs, reaching 30,000+ targeted consumers nationwide. • Trained staff for international exhibitions, ensuring consistent brand representation. • Delivered a standout Christmas Visual Merchandising campaign, driving a 50% footfall increase. -
Sr. Account ExecutiveAdfactors Pr Sep 2005 - Sep 2006New Delhi Area, IndiaDelivered strategic consulting and public relations (PR) expertise to an extensive clientele encompassing banking, finance, web portals, government, and hospitality sectors.Notable Accomplishments: • Cultivated robust and service-oriented partnerships with prominent clients, including ABN Amro, Yes Bank, JK Bank, DLF, TimesJobs.com, Greenply Industries, PFC, and The Boutique Hotels.• Assumed a pivotal role within pitch team meetings, capitalizing on exceptional presentation and negotiation capabilities, leading to the successful acquisition of major accounts.• Actively participated in significant Initial Public Offerings (IPOs), notably contributing to the success of IPO projects like DLF.• Achieved exceptional campaign response rates, showcasing the ability to devise and execute PR campaigns that resonated effectively with target audiences. -
CorrespondentMagna Publishing Co. Ltd. - Stardust Mar 2004 - Aug 2005New Delhi Area, IndiaPerformed in-depth research and crafted engaging news and feature articles tailored to the magazine's target audience.Notable Accomplishments: • Delivered comprehensive coverage of Lakme India Fashion Week.• Conducted an exclusive interview with Suhaib Illyasi, discussing his highly publicized sting operation involving Shakti Kapoor and Aman Verma.• Collaborated on co-authoring Society magazine's cover story about the Gandhi-Bachchan Feud.• Produced a special feature highlighting Gayatri Rathore, wife of Olympic hero Rajyavardhan.
Shalini Jha Skills
Shalini Jha Education Details
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Amity School Of CommunicationsFirst Class -
First Class -
Patna Women'S CollegeFirst Class
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Mt.Carmel School, Dhanbad
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Senior At Notre Dame School, Patna
Frequently Asked Questions about Shalini Jha
What company does Shalini Jha work for?
Shalini Jha works for Krisumi Corporation
What is Shalini Jha's role at the current company?
Shalini Jha's current role is Senior Vice President Marketing.
What is Shalini Jha's email address?
Shalini Jha's email address is jh****@****ail.com
What is Shalini Jha's direct phone number?
Shalini Jha's direct phone number is (911) 126*****
What schools did Shalini Jha attend?
Shalini Jha attended Amity School Of Communications, Banaras Hindu University, Patna Women's College, Mt.carmel School, Dhanbad, Senior At Notre Dame School, Patna.
What are some of Shalini Jha's interests?
Shalini Jha has interest in Environment, Children, Education, Disaster And Humanitarian Relief.
What skills is Shalini Jha known for?
Shalini Jha has skills like Brand Management, Marketing Strategy, Marketing Communications, Corporate Communications, Public Relations, Team Management, Management, Advertising, Market Research, Marketing, Internal Communications, Vendor Management.
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Sr. Human Resource Executive | Creating And Executing Strategies For Better Work CultureNoida -
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