Product Consulting Project: Recommended brand positioning and UX changes to accelerate user growth- Interviewed 20+ users and analysed market trends across 10+ competitors to recommend UX features and communication strategies

Part of the Pricing team (Marketplace) that maintains Meesho’s price competitiveness. Took end-to-end ownership of pricing intelligence for sellers. Lowered prices on the platform by 10% annually, driving 20% higher order growth for sellers and 6% increase in platform GMV.New Product Initiatives- Owned end-to-end product development of a dedicated pricing intelligence panel for the sellers to optimise their prices on platform. Achieved 30% higher tab open rates and 20% higher weekly… Show more Part of the Pricing team (Marketplace) that maintains Meesho’s price competitiveness. Took end-to-end ownership of pricing intelligence for sellers. Lowered prices on the platform by 10% annually, driving 20% higher order growth for sellers and 6% increase in platform GMV.New Product Initiatives- Owned end-to-end product development of a dedicated pricing intelligence panel for the sellers to optimise their prices on platform. Achieved 30% higher tab open rates and 20% higher weekly retention rates compared to the legacy price recommendation tool.- Introduced a new bulk action feature in price recommendation tool for productivity improvement of large sellers with 100+ catalogs. Increased tool adoption by 36% (1.1M to 1.5M recommendations accepted weekly) and 2x higher average price drops (6% to 12%).- Proposed a push-based channel for providing recommendations to SME sellers via GenAI-based chatbot that emulated human agents. Increased WAU by 40% (100k to 140k) by improving ease of consuming intelligence, leading to 3% revenue uplift (with ROI of 22x)Product Improvements.- Revamped the ranking logic for recommendations by conducting regression analysis in Python and building SQL models for re-ranking. Improved tool conversion by 12% and average order growth by 10% without any significant drop in tool adoption and retention.- Led the implementation of UX-parity project to revamp the web design of pricing tools, making it consistent with other seller tools. Improved tool retention (7D) by 10% by simplifying complicated navigation that was identified as a pain point during seller calls.- Modified the recommendation generation rules, linking with core ranking algorithms on the user side to drive higher order growth. Increased tool adoption by 10% by unlocking 80% higher order-growth potential for sellers and improving seller comprehension Show less

- Strategy Consulting: Assessing, Recommending and Implementing Data-Driven Solutions to Global Markets for a Multinational CPG Client- Account Growth: Consolidating use cases across value chains, developing Point of Views and Proposals for acquiring new projects across BUs- Delivering Rapid Insights to the Senior Executives of an American Multinational Food Services conglomerate, helping them solve operational and strategic challenges with high accuracy and quick turnaround times

Drove end-to-end automation of the Sales quota setting process of a Major Software Giant using ETL tool “Alteryx”, MS SQL server and MS Power BI

Market sizing and segmentation of MAK Lubricants in Kolkata Municipal Area in the Bus/Tourist vehicle sector and helping the S&M team with insights to tap the potential sales

- Micro Plasma Arc Welding of thin Cupro-Nickel Sheets- Characterisation of weld joints by tensile test and micro-structural analysis