Xmedical, a highly respected healthcare start-up, operated 14 Covid-19 private testing clinics and served B2C and B2B markets through its eCommerce platform. With an excellent average satisfaction rating of 4.9/5, the company attracted numerous high-net-worth clients and corporate partners, including Boots, Netflix, Cathay Pacific, Peloton, and Huawei.As a key member of Xmedical's leadership team, I oversaw finance, HR, nationwide couriers, labs, and clinics. Through the leadership of… Show more Xmedical, a highly respected healthcare start-up, operated 14 Covid-19 private testing clinics and served B2C and B2B markets through its eCommerce platform. With an excellent average satisfaction rating of 4.9/5, the company attracted numerous high-net-worth clients and corporate partners, including Boots, Netflix, Cathay Pacific, Peloton, and Huawei.As a key member of Xmedical's leadership team, I oversaw finance, HR, nationwide couriers, labs, and clinics. Through the leadership of an outstanding and committed team, our accomplishments spanned various areas, including expanding the clinic network, obtaining UKAS accreditation, delivering exceptional customer service, and implementing swift recruitment efforts at scale. Recently I led the acquisition of a private medical practice, thewellsclinic.com. Within 45 days of ownership we had re-launched the website with 65 productised services, all of which could be booked online.I'm now supporting the development of an innovative online product, Norm, as we diversify the businessMy track record demonstrates a proven ability to navigate complex geo-political challenges and drive operational excellence in a dynamic healthcare start-up environment. Show less

As a member of the executive team at Longleat, I led a dynamic marketing department of 15 professionals, overseeing various areas, including brand management, campaigns, events, education, interpretation, PR, media, web, and design. Reporting directly to the Executive Chairman, Lord Bath, I played a strategic role in the organisation, serving on the Executive Board and participating in Trustee meetings.I fostered a collaborative approach, positioning the marketing team as a support… Show more As a member of the executive team at Longleat, I led a dynamic marketing department of 15 professionals, overseeing various areas, including brand management, campaigns, events, education, interpretation, PR, media, web, and design. Reporting directly to the Executive Chairman, Lord Bath, I played a strategic role in the organisation, serving on the Executive Board and participating in Trustee meetings.I fostered a collaborative approach, positioning the marketing team as a support function for other departments. This resulted in successful collaborations on restaurant offerings, retail products, HR recruitment services, and new animal enclosures.During my tenure, the marketing team achieved significant milestones, including surpassing one million visitors for the first time. Revenue grew by 12% across admissions, membership, and VIP categories. Notably, attendance at the Food Festival and Sky Safari events experienced a substantial growth of 40% and 38% between 2017 and 2019.I worked closely with the Animal Department to secure a high-profile deal with Singapore Airlines to transport five koalas and two wombats from Adelaide to London in a branded jumbo jet. Additionally, we developed and successfully launched the award-winning Longleat App, replacing the drive-through safari CD experience.Overseeing the team responsible for the Festival of Light, I secured a licensing agreement to feature Roald Dahl as the theme for the event. Show less

Epilepsy Society's mission is to enhance the quality of life of people affected by epilepsy by promoting public awareness and education, by undertaking research and by delivering specialist medical care and support services. As Head of Marketing for the medical research charity I was responsible for raising awareness of epilepsy, increasing the profile of our scientific work, informing people how best to manage the condition, providing support through a network of volunteers and raising… Show more Epilepsy Society's mission is to enhance the quality of life of people affected by epilepsy by promoting public awareness and education, by undertaking research and by delivering specialist medical care and support services. As Head of Marketing for the medical research charity I was responsible for raising awareness of epilepsy, increasing the profile of our scientific work, informing people how best to manage the condition, providing support through a network of volunteers and raising vital funds for the charity. To do this I managed four teams. Marketing - Channel and Content; Regional Services; Epilepsy Information Services and Fundraising - Community, Major donor, Trusts and Donor care. In addition I led on the Directorate's corporate governance and risk management. Show less

Project Manager – Having left the Zoo eight years previously I enjoyed returning to lead a project that required me to create a strategy for the organisation’s approach to activities in China.Interim Marketing Manager – Following the completion of the above project I took on the role of Marketing Manager whilst the Society recruited for the permanent position. I worked on three campaigns: May half-term, Sunset Safari and the summer brand campaign.

After five months of intensive training on four different game reserves I qualified as a field guide. I then stayed with EcoTraining, as a volunteer back-up trails guide. I spent most of my days on walks with students and guests, during which I gained valuable experience in reading animal behaviour as well as learning about the local ecology from the lecturers. In addition I freelanced at Wilderness Safaris’ trails camp and at a five-star lodge, The Outpost.On my return from… Show more After five months of intensive training on four different game reserves I qualified as a field guide. I then stayed with EcoTraining, as a volunteer back-up trails guide. I spent most of my days on walks with students and guests, during which I gained valuable experience in reading animal behaviour as well as learning about the local ecology from the lecturers. In addition I freelanced at Wilderness Safaris’ trails camp and at a five-star lodge, The Outpost.On my return from Africa I developed the website fascinatingafrica.com as a legacy project to share my experience with others. Show less

As Head of Communications for the Science Museum Group I managed a budget of £2.5m and led a team of 25 in press, marketing, project management and market research roles across the country. The team and I focused on attracting visitors, onsite sales, the brand, issues management, research, advocacy and product.The Science Museum Group consists of Science Museum (London), Museum of Science and Industry (Manchester), National Railway Museum (York), National Media Museum (Bradford) and… Show more As Head of Communications for the Science Museum Group I managed a budget of £2.5m and led a team of 25 in press, marketing, project management and market research roles across the country. The team and I focused on attracting visitors, onsite sales, the brand, issues management, research, advocacy and product.The Science Museum Group consists of Science Museum (London), Museum of Science and Industry (Manchester), National Railway Museum (York), National Media Museum (Bradford) and National Railway Museum (Shildon). Show less

I act as Chair of the ALVA (Association of Leading Visitor Attractions) financial and quality benchmarking committee. My role is to safeguard the integrity of both the financial and quality benchmarking surveys and facilitate the annual seminar.

At the Natural History Museum the team and I were responsible for promoting the temporary exhibition programme as well as gallery openings. I am pleased with the collaborative approach that we took to this and the way we used segmentation to inform all decisions.Highlights during my time at the Museum included Darwin and The Deep Sea exhibitions as well as the opening of the £78m Darwin Centre. These campaigns along with a bespoke brand campaign, 'Science of nature' played their… Show more At the Natural History Museum the team and I were responsible for promoting the temporary exhibition programme as well as gallery openings. I am pleased with the collaborative approach that we took to this and the way we used segmentation to inform all decisions.Highlights during my time at the Museum included Darwin and The Deep Sea exhibitions as well as the opening of the £78m Darwin Centre. These campaigns along with a bespoke brand campaign, 'Science of nature' played their part in helping to shift brand perceptions of the Museum from being a place of the past to a vibrant centre of international scientific research.Market research was critical to the work of the team, this ranged from informing business planning through market testing to putting the visitor right at the heart of the exhibition programme. Show less

I joined ZSL at a time of great investment and change which resulted in visitor numbers across both zoos growing from 1.26m to 1.6m in three years. The icing on the cake was the launch of Gorilla Kingdom which saw the Zoo achieve its highest visitor numbers for 16 years with an extra 200k visitors (26%). To coincide with the opening of the flagship gorilla exhibit we developed a new brand architecture for the organisation including new names and visual identities for both zoos.

All four and a half years spent at Durham were exciting with the highlight being the development and delivery of the marketing and communications plan for the first Test Match to be played at a new venue for 101 years. Being a new club meant that we weren’t bound by tradition and lots of fun was had with hot tubs! This fun way of looking at cricket meant that I was invited to sit on the England and Wales Cricket Board’s working committee for the new Twenty20 Cup.