João Henrique Costa Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brazil

- Driving and executing VCA strategy- Leading consulting initiatives and contributing to closing engagement by identifying potential opportunities with clients.- Conducting thorough research, analyzing data, and collaborating with subject matter experts to develop engaging materials that effectively communicate key recommendations.- Creating compelling and informative content for consulting presentation, ensuring accuracy, clarity, and alignment with client objectives.- Cultivating and managing a pipeline of work with clients, from identifying potential opportunities through scoping the associated engagement- Deploying frameworks, approaches, solutions and recommendations that effectively and efficiently address the most impactful opportunities and challenges.- Nurturing and strengthening client relationships- Partner with peers in other functional areas (e.g., marketing, sales, risk, innovation, sales) and across global regional teams to execute projects in ways that leverage the breadth and depth of Visa’s resources-Produce insights and analyses to improve client performance, drive understanding of client issues and provide strategic guidance for client priorities across the payment P&L-Build new solutions, toolkits, best practice documents and consulting approach that can be applied across VCA practice

São Paulo, Brasil

- Responsible for the Merchants and Finance Squads that aims to support the growth of the company's accredited and transactional core network. - Product Management, acting with a multidisciplinary team, TI, Marketing, CRM, UX/UI and Operations. - Definition of Roadmap, OKRs and product Backlog.- Direct and indirect Competition mapping, with discussion surveys and proposals for new products or services to gain market share and adequancy of product portfolio to the benefits market.- Responsible for the area of new business development and relationship with acquiring companies (Getnet, Cielo, SafraPay, Stone e PagSeguro) with a focus on new actions and maximization of results with increase of accredited network and digital transformation of off-line processes to improve the experience of the accreditation and focal point of the VISA, for dealing with related topics to news releases and global adaptations to Ben's partnership model

- Responsible for structuring the CRM communication channels, implementing the MKT Cloud tool and building the first rules of engagement (On boarding, abandoning the carriage, updating the registration).- We carried out the negotiation and contracting of Return Path services, for monitoring and viability of the e-mail channel, reaching 99% e-mail deliverability.- Creation of Dashboards of the customers' life cycle phases.

São Paulo, São Paulo

Leading Dotz's financial business marketing coordination, which aims to increase company revenue by encouraging partner bank customers to transfer their points to our program. Acting within the agile methodology, with the additional challenges of disbelieving user journeys, carrying out benchmarking to understand existing solutions on the market, product definition and actions using the agile methods (Scrum) Planning and validating the activities of each sprint. Definition of MVP by feature and analytical knowledge with the ability to define, measure and analyze KPI's.

- Monitoring / Product development, Clube Smiles, one of the main products of the company, Chatbot, which was the first company in the Loyalty sector to offer services (promotions locator, registration in the program and adhesion to the Clube Smiles product) through a robot.- Sales operations management via CallCenter, being the second largest sales channel, representing 30% of the company's sales, an increase of R $ 20 in the average sales ticket with a profile adaptation strategy vs. ideal plans for the customer. Reduction of 1.5 months in payback with increased productivity, adjustment of the sales mix and change of remuneration from fixed to variable. Direct management of the two third-party sales companies with 100 people connected in the operations.- Focus on optimizing product results through Performance Media, which represented 40% sales of the Clube Smiles product, with strong involvement with the Marketing, Commercial and Operations teams to define new actions and relationship rules.

- Global strategy implementation of the affluent segments (Citigold and CPC);- Management of process improvement and optimization projects;

- Segment strategy, share gain opportunities;- Product activation rule;- Channel communication grid management x products x public;- Relationship with 16 areas that demand products- Launch of new products;- Measurements of communications and campaigns (ROI);- Management of process improvement projects, launching new products;

Management of Credicard's Premium products focused on marketing, communication and monitoring of billing, activation and profitability indicators. Management of communication parts in BTL. Management of benefit programs for customers of the premium portfolio. Management budget control. Initiatives to improve processes and opportunities.

Responsible for the planning, management and control of the Personal Sales channel operations. Responsible for all Contract Management, Means of Sales. Channel budget management. Participation in process improvement projects in the sales channel, with a 4-day reduction in the approval of the client's proposal, with improved portfolio activation and profitability.

Administrative support to Sales, Finance and Quality superintendence. Acting in partnership with the executive secretary as facilitators of the executives' daily lives.

Pós-Graduação Lato Sensu - Especialização, Fusões E Aquisições

Formação Profissional, Product Growth

Formação Profissional, Product Management

Master Of Business Administration (Mba), Marketing

Especialização, Programa De Desenvolvimento De Líderes – Harvard Business Review Brasil

Pós-Graduação Lato Sensu - Especialização, Negociação

Pós-Graduação Lato Sensu - Especialização, Gerenciamento De Projetos

Graduação, Administration