Lead a team that creates campaigns and digital experiences that drive revenue. Build repeatable and scalable processes for experimentation, measurement, and growth, supported by in-depth analytics. Ensure that all branding is consistent and compelling across all channels.

I help companies craft clear messaging that turns website visitors into paying customets.We’ll define your ideal customer profile (ICP) & target them with laser focus.Craft compelling value propositions that resonate and convert.Design high-converting homepages with impactful messaging.#B2BSaaS #Messaging #Startups

Focus on supercharging the agency's growth by infusing our work with bold, strategic thinking and impactful creative content. Lead, inspire, and motivate the creative services team so that we can make a real impact for our clients. And work with internal and external clients to craft campaigns that tell a powerful story and shape how our clients are perceived in the wider culture by leveraging various mediums, including web, social, digital, video, and print.

Led creative development of brand strategy, including naming the company, logo development, visual architecture, brand guidelines, marketing experiences, and materials.Manage and direct the creation of materials from in-house designers, vendors, and freelancers, providing feedback to meet company standards.Build a content strategy to optimize engagement, opportunity development, sales pipeline velocity, and close ratesLed the strategic development of multi-channel campaigns that targeted new prospects - using SEM, SEO, content syndication, display advertising, retargeting, email, direct mail, events, etc.Develop customer marketing programs that improved adoption, retention, and expansion and created brand advocatesOptimize the website to increase the number of conversions and improve quality responses by our ideal customer profile (ICP)Drive processes that cultivate shared purpose and increase collaboration within the marketing team.Track engagement metrics for content formats and channels

Develop and execute the company’s brand marketing, customer marketing, field marketing, and creative strategy, including marketing communications, branding, and design.Led and managed a team of creative professionals, including art directors, graphic designers, copywriters, and digital media specialists.Manage the development of a strategic, multi-prong marketing plan to support company-wide initiatives.Work with fellow company leaders to determine long and short-term goals and key metrics.Determine headcount and staffing needs for the marketing team.Oversee all marketing projects and activities to ensure they stay on track and within budget.Create and maintain the company’s marketing budget, allocating resources to each project and department as appropriate.

Integral in implementing marketing, sales, and promotional programs to maximize revenue, brand recognition, and market share. Champion the development and oversight of brand, content marketing, and event management and coordination, identifying project goals and objectives, directing, managing and controlling workflow, aligning it with strategy, and delivering the final event according to client specifications.Selected Achievements:Conceptualized the groundbreaking development of marketing content resulting in a substantial boost from $10M to $50M ARR in just under three years. Pivotal in cultivating revenue gains, generating a 300% increase in event attendance, a 450% increase in event revenue, and a 55% increase in Net Promoter Score for the annual user conference.Designed, developed, and delivered thoughtful, distinctive, and effective digital marketing that decreased website bounce rate 33%, and increased conversions 43%.Streamlined automaticity throughout the intake process and workflows to orchestrate the creative production calendar leading to a 20% increase in team efficiency.Essential in garnering an overwhelming 850% surge in field marketing event influenced ARR, limiting event budget by 70%.

Managed a 15-person team of writers, designers, digital marketers, and event marketers to create consistent experiences to ensure that whichever channels our audience visited, whether owned or not, they recognized our content and knew how to interact with it. Selected Achievements:Integral in designing and branding multiple conferences with over 5K attendees that included live, digital and event components to create an integrated experience. Cultivated the content workflow and design intake process through cooperation and collaboration across the organization.Delivered innovative content strategies for IBM's marketing, supply chain, and commerce products that drove 3000+ marketing qualified leads and 300+ opportunities per month.Orchestrated the content creation, design, and launch of a blog that averaged 200K+ visitors and 250K page views a month.Key point of contact in boosting ROI by 30% on sponsored and hosted events.

Provided oversight and direction of unique, engaging, and memorable written and visual solutions to meet the communication needs of the brand to ensure creative ideas were consistent with the brand values of Arby's and Arby's communication guidelines.Selected Achievements:Produced integrated marketing campaigns that generated over $25M for the charity partners of the Arby’s Charity Tour.Directed an award-winning mobile event marketing program that executed over 800 events nationwide, which led to over 325,000 face-to-face customer interactions that resulted in increased awareness, consideration, trial and preference for the Arby’s brand.Created an in-store annual campaign that increased donations to our charity partner by 314%.

Directed the planning, development, and execution of marketing initiatives to drive conference attendance, sponsorships, and user group membership.

Managed the site sourcing, budgets, vendor contracts, event staffing, entertainment, and production elements for tradeshows and conferences.