As the Events & Vendor Coordinator, I specialize in planning, executing, and marketing HMI's community events, including the twice-weekly Farmers Market, First Fridays, Railway Festival, Celebrate America, Fall Jubilee, and the Holiday Market. Each event ranges from 600 to 10,000 attendees. With expertise in vendor management, project management, communications, digital marketing, and event planning, I ensure seamless execution and an enhanced customer experience, while also coordinating volunteers and sponsors to support our vibrant community initiatives.

• Designed and implemented content and marketing strategy which focused on recruitment and enrollment initiatives driving inquiries, applications, and enrollment for the CIA• Managed college blog, social media channels, and marketing campaigns through content creation, content pipelining, and branding leading to increased tracked visits and traffic to the Institute’s website

• Developed and designed over 250 targeted content directly impacting blogs and social media campaigns in support of CIA’s marketing and communications strategy leading to 75% growth in Instagram followers, 75% increase in public interactions, and nearly 20K additional Facebook followers• Directed videos and photo shoots, while working in partnership with the Creative Services Team for management of production, editing, and posting of videos and photos impacting admissions and brand awareness• Created and maintained CIA’s content calendar, pipeline, and campus presence and managed vendor and influencer relationships for generation of ideas and content to drive social media engagement• Created and executed a social campaign called Munch Madness, a photo contest on social media targeting brand awareness, social media engagement, and generation of inquiries, leveraging a March Madness spin – off theme through graphics development and incentive management leading to over 2K visits and a 27% engagement conversion rate

• Created content for blog posts and managed company's WordPress site.• Managed social media content and content pipeline for accounts such as Facebook, Twitter and LinkedIn.• Monitored news of documentaries and films associated with the company via Google Alerts and provided engagement reporting

• Supported over 20 clinicians and consultants through coordination of Behavior Support Plans, documentation of Behavior Report Forms, and management of master database for children and adults in the organization• Scheduled Human Rights Committee and Informed Consent Committee meetings in support of key stakeholder communication and engagement

• Advised students interested in studying abroad in one-on-one sessions and filing confidential records• Interacted with different departments and offices of the school concerning students’ status• Established professional relationships with exchange partners and CUNY/non-CUNY study abroad sponsors • Coordinated study abroad fairs for the fall and spring semesters so students and sponsors could network

• Contacted Baruch alumni for their support in donation towards the scholarship fund• Generated almost $10,000 over the phone or through pledges• Updated alumni information for the school and tracked call records

• Assisted librarians with projects, research, schedules and updated the library page• Managed daily clerical functions of the Reference Office • Preserved and updated all books in the Reference collection

• Monitored news uptown and in the greater New York City area on a daily basis• Identified stories via sources, press releases and other media, then pitched ideas to section editor• Attended various events and interviewed prominent New Yorkers for multiple stories • Researched and wrote feature articles and delivered on deadline

• Provided efficient customer service in all departments on the floor and over the phone• Maintained cash drawers, fitting rooms and organized items on display• Surpassed daily sales goal between $2,000 and $5,000 on average

• Maintained records of small companies with membership and advertised to non-members• Contacted companies and sponsors for events held each year• Collected payments on behalf of the company and maintained records of attendees and applicants • Handled phone results for district elections in 2009• Drafted letter to the Westchester Board of Legislators persuading them to allocate more funding to the city of Mt. Vernon