Protinus Group is a digital transformation partner that works with companies to help them transform using technology, improving processes, identifying new business models and revenue streams.​At Protinus, we believe divergent views at the outset of a project help us peel away the non-essential distractions. This helps us solve complex problems with clarity of thought. This singular-focused approach ensures we challenge the norm and ask the hard questions that enable us to create breakthrough solutions for brands and organizations.Our services also includes:- Virtual 360 stores- Shoppable Videos & Live Streaming _ IoT solutions- Penrose, a new interactive retail and shopping platform- Business process enhancement- Strategic partnerships: Solving Burning Issues- Extended reality content: AR and VR- PaaS (Payments as a Service)- Customer Data Platform- Transformation Strategies

Group’s transformation strategyDigital transformation road map

Overall leadership for Finance, IT, Marketing, E-commerce and Digital transformation.• Business development and strategic vision - 5 Year Reinvention Plan.• Leading digital transformation strategy including implementation of Unified Commerce system. • Increasing productivity – Increasing trading space by eliminating traditional cashier counters and introducing mobile payment POS, introduced new payment option of Buy Now Pay Later resulting in increased average transaction value.• Revenue streams - introduced new revenue streams such as subscription model, services as a revenue model, launching e-commerce channel, advertising income and monetising data.• New brands - working with Head of Merchandising to bring in new brands to the Group. • Streamlining cost – Achieved SGD$1m savings per annum in operational cost by renegotiating with suppliers. • Introduced new management reporting pack - daily sales and KPI tracking, new monthly board pack, forecasting

Direct, supervise and coordinate Finance, Operations, Legal and IT functions for the Asia Pacific region covering Local Market Distributors, Travel Retail, a SEA JV and an Australian subsidiary. Lead operations, project management, establishment of standards of excellence, supervision of personnel and coordination with departments to achieve corporate objectives. Establish excellent operational and financial policies that are accurately documented, routinely updated to reflect best practices and implemented throughout the organisation. Provide financial discipline and business decision support to evaluate the long- and short-term strategic opportunities.• Played key role in establishing a partnership agreement with Clarins resulting in an Australia-based subsidiary. Negotiated and incorporated subsidiary and led project management. • Setup joint venture with Luxasia for South East Asia to accelerate development of the company’s brands in Asia. • Improved pricing structures.• Improved agility by streamlining processes and reducing workload for Regional Office staff allowing them to contribute to more added value assignments.

Relocated to Singapore and developed the Asia retail business for Perfumers 1870, which was acquired by PUIG in Jan 2015. Directed, monitored and held accountability for regional operating results of 6 retail stores in Hong Kong, Macau, Singapore and Taiwan.Created an environment of operational excellence and continuous improvement. Kept abreast of internal, customer and market factors affecting the profitability of the business as well as each individual location and reacted accordingly.Created a longer term strategic focus for each store in line with global and regional strategic objectives. Trained an Area Manager to subsequently hold region-wide role. • Exceeded budget with +14% in revenue and +300% in EBITDA resulting to double digit growth in 2016. • Increased Asia footprint with a new store in Taiwan resulting to +28% in revenues and +95% in EBITDA during the first year of operations. • Successfully negotiated lease renewals in Singapore and Hong Kong as well as negotiations for new Taiwan store. • Mentored and coached the Hong Kong Manager who successfully took on Area Manager role.

Penhaligons & L’Artisan Parfumeur.Provided overall leadership for the Group’s Finance, IT, HR, Legal and Operations functions as well as management of subsidiaries in Asia, USA and France. Partnered with CEO to ensure alignment and synergy with global objectives. Made critical business judgments for strategy, business expansion, group trademark strategy and global footprint growth based on financial analysis and projections as well as revenue/expense analysis.Directed all fiscal activities, including accounting, payroll, budgets, audits and the preparation of group management accounts, forecast and statutory financial statements. Maintained investor relationships, conducted quarterly board meetings and prepared annual shareholder presentations. • Played key role in the business’ successful sale to PUIG, with full ownership of the due diligence process. • Within just 24 months, delivered the first profitable set of results for the Group as new management team. • Successfully negotiated credit terms extension with key suppliers following debt restructuring and improved credit ratings. • Restructured and transferred L’Artisan Parfumeur operations from Paris to London.• Reduced group inventory by 25% in 18 months while simultaneously increasing sales in collaboration with operations head. • E-commerce channel development resulting to a 25% channel growth within just 1 year. • Evaluated IT requirements and improved efficiency via implementation of Sage Line 200 software. • Enhanced management reporting and board reporting pack for internal board meetings and Fox Paine external board.

Provided weekly, monthly and quarterly management reporting of all aspects of the business including variance analysis, and explanations for revenue, pricing, margin analysis, and expenses.Identified and refined leading indicators for the business, recognised trends, and quantified impact. Instituted key metrics and reporting that measured the performance of the business units and helped develop and maintain product line profitability. Maintained adequate working capital via cashflow management.Advised non-financial management on matters related to accounting issues, recognition of revenue, and expense management. • Supported business’ successful sale to 3i, a private equity group, in Nov 2007. Assisted in completing due diligence process. • Grew retail stores from 10 to 25 resulting to significantly increased global reach. • Introduced a franchising business model and the corresponding evaluation procedure for potential partners. • Enhanced efficiency via a financial and accounting procedures manual and a 3-year business plan franchise reporting pack. • Centralised reporting which achieved savings by consolidating regional accounting teams from USA and Hong Kong.

Led and directed all financial activities for 2 properties. Oversaw GAAP accounting and reporting, financial and operational planning, procurement, inventory management and cash management.Participated in the preparation and execution of the annual operating plan including the annual financial budget. Prepared monthly consolidated financial statements including P&L, balance sheet, cash flow, and other supplemental schedules. Developed analytics and established KPI’s in collaboration with the property General Managers and member of the corporate finance team.• Ensured smooth integration of former InterContinental employees with new Radisson Edwardian employees through team building efforts and continuous communication of new policies. • Supported the GBP 45M Mayfair refurbishment project through project accounting work.