Jessica Heim-Brouwer Email & Phone Number

Chicago, Il, Us

• Partner with our copywriting resources to edit website content, including blog posts and website pages, to optimize for organic search rankings and grow website traffic and conversions.• Write and produce articles as needed.• Manage freelance writers—fielding questions as well as providing direction, feedback, and coaching as necessary.• Develop and optimize keyword performance and website content targeted around increasing SEO rankings and website traffic.• Proofread and edit content to ensure clarity, accuracy, and coherence.• Assist in the creation of content calendars and strategic planning, collaborating closely with Account Management and Organic Strategy teams to conceptualize, execute, and report on campaign strategy and effectiveness.• Collaborate with marketing, design, and development teams to ensure content consistency and alignment with brand voice for every client.• Deploy AI tools effectively for content generation, with a heavy emphasis on editing AI output and driving efficiency and innovation in our content strategies.• Train AI tools to adopt client tone/style guidelines, inject scholarly sources into its content, and consistently improve output across clients and topics.• Stay updated on AI trends and integrate new techniques to enhance content creation processes.

Chicago, Illinois, United States

Publish and manage articles for one of the highest-volume business law websites in the U.S. — with the latest legal news from the nation's premier law firms, law schools, regulatory agencies, and journalists.

Develops content for client deliverables such as blogs, product descriptions, FAQ pages, landing pages, infographics, and sales copy. Works closely with the content production team to help bring a client’s digital marketing strategy to life with the written word.Responsibilities include:• Own content creation and editing for our clients across website and blog copy, with ability to apply SEO-best practices. Tasks may include writing core pages (website copy), landing pages, and larger content pieces deemed important to the client’s business, with Content Lead’s assignment direction• Collaborate with Content Manager/Content Leads on numerous accounts, attending regular meetings with clients and internal teams to fully understand a client’s copy needs, assist with maintaining client content briefs, and to establish strong relationship with client/point-of-contact• Research current and prospective markets and competitors to create well-written, well-informed copy• Research the technical properties of clients’ products and services to determine what makes products appealing to consumers in order to develop unique, new concepts • Assist with creating comprehensive, informative content briefs to help writers create copy that aligns with client tone, voice, style points, and goals• Revise, edit, and proofread content for spelling and grammar errors, tone and voice, and client’s preferred style• Communicate with management, Client Services, and other internal teams on key project metrics, timelines, and campaign goals• Ensure that deliverables meet or exceed all deadlines• Daily use of project management tools, reporting, analytics, and trend tools

I was responsible for writing, creating, and optimizing compelling content to be distributed across digital channels—specifically web and email—designed to attract, retain, and help grow Unity audiences. Essential job functions included:• In collaboration with key stakeholders and other members of Communications team, coordinate a robust editorial calendar of digital content for use on blogs, in emails, and on landing pages • Assist with launch of new website, determining content to transfer and optimize• Package existing and develop new content to drive leads and create awareness • Provide audiences regular informational and inspirational content through creative messaging and storytelling, promoting Unity products and events where appropriate• Seek to understand Unity initiatives, then develop digital content to support campaign goals • Ensure landing page copy is optimized to maximize lead generation and conversions • Stay up to speed with the latest best practices in SEO, content marketing, and lead generation• Analyze current email marketing campaigns and efforts • Make recommendations for improvement and future email efforts

Overland Park, Kansas, United States

I helped oversee all areas of content analysis, creation, and execution for both B2B and B2C clients' content marketing programs; this includes static webpages, location landing pages, blogs articles, reporting, social media, and more. Industries were diverse, ranging from self-storage to banking to pest control. Roles and responsibilities included: • Write, revise, edit, and proofread copy created for Go Local Interactive and its clientele that is optimized for search engines • Complete in-depth analyses of client websites, blog posts, and industry competitors, then synthesize findings into actionable feedback and next steps • Create copy and source imagery for client social media posts • Manage and be a point of contact for assigned client partners • Manage multiple projects and deadlines, and adapt to changes and revisions • Manage and edit the work of peers, freelancers, and other vendors for grammar, branding, and consistency • Adhere to client brand terminology, guidelines, and required voice and tone • Conduct SEO keyword research and content topic ideation • Create editorial calendars to ensure timely development, distribution, and implementation • Leverage digital platforms to strategically release content, using content management systems to upload and publish to websites • Source images for blogs and webpages, optimizing the files for upload, writing alt text, etc. • Identify and implement current content marketing tactics and best practices • Monitor and communicate directly to clients the performance of content marketing initiatives • Present and propose recommendations to increase engagement and page traffic • Clearly and consistently communicate between internal Product teams across multiple channels—including Slack messaging, ClickUp project management, and Google Suite • Work with the Content Marketing Manager to help onboard and train Content Coordinators

Kansas City, Missouri Area

Write, create, implement, and execute content for our clients' marketing programs: static web pages, location landing pages, social media, infographics, videos, and blogs & premium articles.

Columbia, Missouri, United States

• Performed administrative work, such as taking customer phone calls, corresponding with staff via radio, inputting and editing driver and/or license plate information, and other various data entry tasks• Enforced parking guidelines and wrote violator citations in campus lots

Mu Writing Center

Tutored college students with their writing projects through both 50-minute, in-person sessions and giving feedback for online submissions. This included anything from research papers to cover letters.

Columbia, Missouri Area

• Oversaw the production of a local, weekly publication while balancing various rotating expectations • Wrote print and digital magazine stories, headlines, decks, blurbs, cover lines, social posts, calendar events, and more • Pitched story ideas for print, digital, and social media• Organized contributing writers by sending out assigning memos and helping provide human sources• Coordinated photo shoots and page designs with photo/art departments • Collaborated closely with both peers in the music department and writers during the editing process • Adhered strictly to AP Style guidelines while maintaining the publication's voice and style • Edited, proofread, and fact-checked stories in detail

Columbia, Missouri Area

Performed media-related tasks for a local music nonprofit: designing event flyers, producing promotional videos, writing press releases and musician bios, etc.

Columbia, Missouri Area

• Read incoming poetry submissions to this renowned literary magazine and, alongside other student staff, ultimately decided whether to reject or pass them on for potential publication • Completed editorial work, such as writing blog posts and embedding archives on the revamped website

Columbia, Missouri Area

Worked as a summer general assignment reporter for Columbia's local newspaper, covering a range of topics each week and writing and fact-checking daily stories on deadline

Columbia, Missouri Area

Took phone calls at the news desk of local TV station; checked in/out reporters’ camera equipment; monitored online 911 dispatch log, competitor news stations’ websites, and more for breaking stories

Carbondale, Il

As an employee of this music store, my responsibilities included scheduling students for music lessons, running the cash register, assisting customers with musical instruments and inquiries, answering the phone, placing online orders, cleaning, opening/closing the store, and more.

Bachelor'S Degree, Arts & Culture Journalism, 3.8

Activities and Societies: EPIC Literary Magazine, MUTV23 News, Honors College• Graduated Magna Cum Laude from the Missouri School.

4.0

Valedictorian