Jacqueline Heitkamp Email & Phone Number

New York, Ny, Us

New York, New York, United States

Worked with agencies all over the US including Direct Avenue, Group M, Horizon, Mercury Media, OMD, and R2C, for brands including Away, Blue Apron, The Economist, Peloton, Progressive, Sandals, and Warby Parker, among many more; Collaborated within a small team to propel the growth and success of BBC World News’ television advertising sales by developing authentic relationships and serving as a trusted consultant to clients, presenting the value of BBC World News’ suite of on-air properties to ad agencies, negotiating price and air time, and ultimately selling Direct Response ad space; Leveraged marketplace knowledge along with communication and analytical skills to create and execute new strategies that optimize inventory and growth potential; increased average unit rate by 111% in first twelve months; grew DR revenue by 4% in 2019 with 33% less inventory than in 2018, and was responsible for highest DR revenue quarter in channel’s history on US feed; Used resources including Ipsos, ComScore, and Tableau in order to determine potential business opportunities as well as to analyze strengths and weaknesses of BBC World News versus competitive set; Created 2019 official BBC World News sales deck for entire team and presents the deck to potential and existing clients

New York, New York, United States

Provided support to National and Direct Response AEs/SVP by creating client presentations as well as custom marketing opportunities tailored to advertiser’s needs, building all media plans, providing any relevant research, and conducting new client outreach.Presented to potential and existing clients, and successfully negotiated independently-generated revenue through In-Quarter/Scatter deals and integrated marketing opportunities. Understood the marketplace and built all national sales proposals with the intention of maximizing revenue while being cognizant of the advertiser’s requests. Used resources including Tableau, Ipsos, and ComScore in order to determine potential business opportunities as well as to analyze strengths and weaknesses of BBC World News versus competitive set

New York, New York, United States

Managed over 30 accounts across two television networks. Performed entire deal maintenance process of planning, order entry, daily tracking and upkeep, and post-buy analysis on each deal to ensure that every deal delivered to its’ client’s expectations. Developed and maintained strong relationships with agency counterparts as well as in-house Marketing, Programming, Inventory, and Legal teams in order to understand each brand’s strategy and successfully showcase it. Supported a top level Account Executive in the pursuit of new business by presenting sales decks, hosting events, and entertaining clients

San Francisco Bay Area

Conducted extensive research about real-time data software industry competitors using Google Analytics, interviews, and website analysis, and turned this information into SWOT analyses. Assisted in event organization ranging from small picnic planning to User’s Conference preparations. Developed and marketed company’s social media strategy via Facebook and Instagram. Gave a final presentation about my projects in competitive analysis and event planning to the majority of the marketing department, including the VP of marketing

Master Of Business Administration - Mba

Bachelor'S Degree, Anthropology, German Studies