Responsible for developing and driving the wire and cable pricing strategy and governance, developing pricing fundamentals, margin management, and profitability optimization.

In charge of the development and execution of strategies to drive growth, increased profitability, and innovation of feeder copper and aluminum building wire, and bare copper products. Assists the team in positioning and selling three product lines to both end-users and distributors that includes 5,000+ SKUs.➣ Acts as a vital liaison between operations and sales groups across all channels of the organization to identify new opportunities and remove any roadblocks to success.➣ Charged with leading large, complex projects in conjunction with manufacturing, logistics, and inventory management teams to ensure products are available when needed. ➣ Tapped to be part of the Sales Inventory Operations Planning Task Team focused on identifying gaps in current processes and developing improvements to create “best in class” procedures.➣ Testified in front of the International Trade Commission in support of the company’s legal team in a successful anti-dumping case against the Chinese government.➣ Served as a mentor in the Southwire Sustainable Business Honors Program for two years, providing hands-on support, direction, and guidance to a college intern.➣ Selected to serve as a Mentorship Program Development Committee team member, previously part of the Women’s Network Employee Resource Committee and the Inclusivity Council.

Provided hands-on leadership within the construction and solutions groups dedicated to the sales and marketing of copper and aluminum building wire products. Collaborated with senior leadership and sales to meet customer, sales, and margin expectations.➣ Led the commercialization strategy and deployment for two new products, one that was awarded Product of the Year in 2017 by Electrical Construction and Maintenance magazine.➣ Worked closely with clients to coordinate onsite product trials and leading needs analysis discussions.

Held a dual role as the inside sales manager for the Pacific Northwest region, supervising two as part of a four-person team while simultaneously maintaining and growing a direct territory. Established and implemented sales and business development initiatives across 16-states; held department budget responsibility for personnel expenses.➣ An active participant in a region-wide SAP system integration. ➣ Led ongoing market analysis efforts to help establish and roll out pricing strategies for the region. ➣ Assumed leadership role in creating quotes, production coordination, shipping, and resolving customer service escalations promptly and professionally.

Tasked with leading all business development efforts for the company’s aluminum building wire business unit with a focus on the construction, retail, utility, and equipment manufacturing divisions. ➣ Conceptualized, developed, and implemented creative initiatives to drive contractor demand and to increase project conversion rates from copper to aluminum building wire.➣ Served as a utility product subject matter expert for the electrical division’s inside and outside sales force to help position and sell aluminum building wire products.

Provided strategic direction to four sales representative agencies (RB Sales, Walker Loudermilk, Agents Midwest, and Vector) and one direct sales territory throughout NE, IA, KS, MO, and IL. Dedicated to driving revenue through existing client relationships while identifying and closing new opportunities. ➣ Accountable for supporting clients daily by developing detailed quotations, placing and managing orders, and providing ongoing technical support. ➣ Worked collaboratively as a team to develop and execute strategies related to pricing, distribution, marketing, and sales to achieve aggressive sales revenue targets.