• Helped develop Legacy’s proprietary experiential ROI model.• Co-authored a series of Covid-19 whitepapers, analyzing the impact of covid on society and advertising. • Formulated customer sentiment surveys and analyzed results to develop insights on brand positioning in response to covid-19.• Co-developed Legacy’s proprietary experiential communications framework based on key cognitive principles, brand values, and research.• Developed briefs and decks for new business pitches as well as existing clients (Jameson & Constellation).

- Managed day-to-day of FCB’s largest account on the mass market team, including leading client meetings, maintaining finance reports, keeping minutes, and creating job numbers.- Fluent in the digital, print and radio process for mass market omnichannel campaigns.- Owned and lead dozens of campaigns across a variety of mediums with little to no oversight. Ranging from BAU print FSIs to working with Sony Music Publishing on high-budget radio spots to pioneering the account’s first implementation of dynamic banners.- Developed close client relationships clients and media partners (iProspect/Flashtalking/Spark Foundry).- Ran and helped launch FCB’s new Cultural Innovation platform— a series of intense workshops geared towards solving a variety of client business problems through creative exercises designed to tease out innovative thinking.- Worked closely with analytics and to develop a new way of testing print tactics using eye-tracking software.- Founded FCB’s first junior thinktank—centered around giving young employees an outlet for their ideas and an opportunity to offer their unique cultural perspectives. The group sold in various strategic briefs for clients.

• Acted as a resource for planners throughout the agency, encouraging them to reach out to me if they needed any help so I could proactively build experience in the role. • Helped launch FCB’s Cultural Innovation Practice—a series of intense workshops geared towards solving a variety of client business problems through exercises designed to tease out innovative thinking.• Built evergreen strategy for Cox Homelife to help bring their new product to market. Worked with Cox’s VP planner Nancy Khurana on future strategy decks for Homelife and all other Cox products.• Worked with our VP planner Liz Medina to create a strategic communications plan and journey map for Ubro clients.• Created dozens of competitive landscape overviews, competitive trend analyses, and competitor deep dives for Cox, Chamberlain, Jack Links and Cottonelle.• Founded and led FCB’s first junior thinktank, which focused on giving young employees an outlet for their ideas and an opportunity to offer their unique cultural perspectives. The group sold in various strategic briefs for clients such as Kimberly Clark and Cox Communications.

• Hired and manage an elite team of 10 writers• Implemented key marketing strategies, SEO website content, and expanded coverage to e-sports, all of which increased site traffic from 8,000 visitors per month to over 40,000.• Utilized Google Analytics to pinpoint potential new revenue stream which, along with the SEO re-work, increased monthly site revenue from $75 per month to $500.• Experimented with website content to increase audience variety. Featured creative short story content (hardware, streamer, player) interviews, academic-style longform articles, player spotlights, and high-quality technical analysis of games.• Managed our Facebook page with 11,100 followers and increased it from 9,000 through experimental content (memes, stories, news, articles, poetry) to find what our audience loves most.• Worked closely with companies like VPNExpress, Ludiscope, and Pillows.eu to negotiate deals on sponsored content.• Reached out to popular bloggers to work out deals for free content in exchange for exposure.• Utilized community-content to create a campaign centered on volunteer-based user-created content on social media which allowed us to save money and accumulate dozens of articles worth of free content ($1,000 value).• Negotiated with professional freelancers for content well below their standard salaries so that we could produce high-quality content on a budget.• Designed a “brain vat” filled with many different ideas for potential article topics that I would think up. Writers could visit the vat when they were having writer’s block or simply needed inspiration. Writers could also contribute and leave article ideas up for grabs which resulted in higher quality content and faster turn-over.• Rewrote website SEO from scratch – elevating our search rankings, ameliorating our keyword density and bringing 6 of our articles into the top 5 on google.

STORE MANAGER Exotic Furniture / Delray Beach, FL / 2010-2015 (summer) • Worked closely with clients, managed day to day operations, and acted as lead salesman – generating $130,000 over 5 years and increasing summer sales by $10,000 each year through emphasis on increasing web exposure, store aesthetic and salesmanship.• Supervised teams of 2 – 6 workers and created an SEO optimized web page for the store, increasing store traffic by 300 customers per year.

• Managed all content development for Grocal’s website, app UI, and sister company Crowded Hub.• Helped develop business strategy and pitch deck for investors.

• Took charge of running, coordinating, setting up, tearing down and maintaining the technical equipment at important events. • Pioneered and developed utility belt to increase technician productivity and cut customer wait times in half.

• Raised over $6,000 in 3 years without any support from the University through guerrilla marketing, business sponsorships (Buffalo Wild Wings), negotiated business contracts (Beck's) and successful fundraising campaigns (Butterbeer, T-shirt sales).• Acquired 60 competitive members, 30 casual members, 300 subscribers through targeted email campaigns, self-funded social events, try-outs, exhibition matches, magazine interviews, and poster advertising.• Engineered our own equipment with the help of the engineering program at Northwestern University.• Planned, oversaw and managed the first ever IQA (International Quidditch Association) official tournament at Northwestern consisting of the 6 best teams in the state.• Managed a 6-person executive board to carry out duties and make sure everything went smoothly and was accomplished properly.• Designed all of our own posters and marketing materials.• Invented new line-ups, strategies, and plays in order to beat opponents.• Planned social events for team bonding, including movie nights, dinners and outdoor excursions.