Dedicated and results-oriented professional with a proven track record of fostering collaborative environments to ensure clear and impactful messaging that resonates with diverse audiences. I specialize in crafting compelling narratives through various mediums including copy, graphics, photos, videos, and curated content, consistently driving audience growth and engagement.Committed to driving organizational success through attentive listening, continuous learning, thorough research, and a relentless pursuit of exceeding objectives. I am recognized for my adept communication skills, characterized by honesty, integrity, and a motivational approach.With over a decade of experience in the international relief sector, I have managed and covered more than 50 events across the United States, Australia, and the United Kingdom. I have also had the privilege of accompanying esteemed donors on operational visits in Ecuador to support underprivileged children. Additionally, I had the honor of attending and providing coverage for the funeral of Reverend Billy Graham in 2018. My experience in this arena has led to social media growth of over 10,000,000 new followers.Having held the position of Marketing Manager at Barna Group—a leading research company specializing in the intersection of faith and culture—I am proud of my involvement in numerous research report launches. I facilitated effective communication among teams, departments, partners, sponsors, and clients, ensuring clarity and promptness throughout the process.In my role as a central figure in the organization's operations, I orchestrated the coordination and implementation of email, social media, advertising, SMS, and digital marketing efforts. Additionally, I oversaw the successful launch of the revamped Barna.com, overseeing its development to completion. Serving as the main point of contact for ongoing website support, enhancements, and updates underscored my dedication to maintaining operational excellence.Subscribers to Barna Access Plus—a premium subscription service—may recognize my face in The Barna Minute, a weekly video series presenting key statistics, insights, and takeaways for church leaders and pastors.Outside of work, I am a devoted husband and father who loves history and biblical literature. I enjoy pursuing creative endeavors such as writing, music, songwriting, the outdoors, and photography, all while cherishing life in the beautiful Blue Ridge Mountains of North Carolina.
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Marketing And Communications ManagerInspireBoone, Nc, Us
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Marketing ManagerWater Mission Jul 2024 - PresentNorth Charleston, Sc, Us -
Marketing ManagerBarna Group Jun 2022 - Mar 2024Ventura, California, Us• Managed Barna Marketing Team with a multifaceted role encompassing the orchestration of social media campaigns, email list engagement strategies, meticulous website updates, project timeline management, task delegation, and the facilitation of weekly interdepartmental meetings.• Administrated and grew Barna’s social media platforms by thousands of new followers, methodically executing strategy, content creation, scheduling, and detailed reporting.• Provided both high-level and detailed reporting on progress and performance for Barna’s store, premium subscription service, web traffic, email lists, and social media accounts, reflecting Barna’s effectiveness and success across all marketing touchpoints.• Oversaw successful social ad campaigns from start to finish, implementing lead gen, traffic, sales, and catalog promotions.• Spearheaded project management initiatives for the Marketing Team, demonstrating unparalleled proficiency in overseeing the end-to-end production and timely delivery of go-to-market kits to partner organizations. This includes orchestrating the rollout of sponsored Barna research reports, digital and print monographs, webinars, cohorts, various events, and conferences across the web, email, and social platforms.• Adopted and revived the dormant Barna.com 2.0 overhaul project, driving effective communication with web developers, and playing a pivotal role in coordinating content/podcast migration while personally building out the final frontend design, resulting in the successful launch of the new site in June 2023.• Established and led SMS marketing strategy using Attentive Mobile which led to additional revenue through text message campaigns and journeys with over 4,500 opt-ins.• Promoted product launches on Shopify and Barna Access Plus—Barna’s premium subscription service—more than doubling Barna Access Plus users from 9,000 to over 20,000.• Contributor on The Barna Minute—a weekly video series for Barna Access Plus subscribers. -
Social Media ManagerSamaritan'S Purse Jan 2016 - May 2022Boone, Nc, Us• Stewarded massive social media audience growth of over 10 million new followers (Facebook: 6.46 million; Twitter: 1.86 million; Instagram: 1.22 million; Other platforms: 508.6 thousand).• Traveled to provide social media coverage and digital content for speaking engagements and special events, including 42 tour stops in 16 states, Blackpool, UK, a six-city tour across Australia, relief supply airlifts, Operation Heal Our Patriots reunions, and Operation Christmas Child processing centers.• Photographed nationwide tour events, VIP visits to headquarters, special recognition luncheons, the 50-year Samaritan’s Purse anniversary celebration, and other special assignments.• With quality assurance in mind, researched, drafted, curated, created, scheduled, and published content on various platforms, working cross-departmentally to ensure the latest information being posted was accurate.• Managed Comment Moderators and oversaw cybersecurity measures to protect the organization, its leaders, donors, and beneficiaries by targeting and requesting the takedown of fraudulent accounts, scammers, bad actors, impersonators, and those posting threatening or inappropriate comments.• Developed new protocol that leveraged cybersecurity tool to sift through hundreds of thousands of social media engagements to pinpoint comments requiring an urgent response, including suicidal comments, requests for disaster relief assistance, and those in need of professional help. ZeroFox conducted a case study on this method that uncovered a positive selling point for their cybersecurity software.• Completed Comprehensive Awareness Security Training by Concilium, Inc. for the purpose of exercising situational awareness when conducting international travel and taking precautions on the web when working or communicating internationally.• Attended Reverend Billy Graham’s funeral in Charlotte, NC, to oversee social media coverage and livestream which had over 2.8 million views on Facebook. -
Donor Response ManagerSamaritan'S Purse Oct 2014 - Jan 2016Boone, Nc, Us• Managed and cared for staff made up of 10 full-time employees and 6 seasonal associateswho communicated daily with donors through phone, email, and written correspondence,answering questions, taking donations, and responding to inquiries about current projectsand endeavors of the organization.• Track and monitor activity of the team, submitting monthly reports reflecting the work,donor, and team trends, incoming and outgoing numbers of varying correspondence,testimonies from donor interactions, feedback, and ideas.• Provided assistance and solutions when questions arose, including acting as liaisonbetween the Donor Response Team and I.T. when donors or team members wereexperiencing technical issues on the website.• Cultivated existing donors, expanded new donor acquisition, updated records, and tracked interactions and charitable giving history using DonorStudio CRM platform.• Accompanied top-tier donors to Ecuador for Operation Christmas Child shoeboxdistributions, The Greatest Journey classes, and graduation for children who completed the12-week discipleship program.
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Church Relations & Social Media SpecialistSamaritan'S Purse Sep 2010 - Oct 2014Boone, Nc, Us• Helped recruit more than half of the number of volunteers for Samaritan’s Purse U.S. Disaster Relief andrebuild efforts in 2011 than all years previous from 1998-2010, creating an upward trend in volunteer recruitment that has disaster sites brimming with workers.• Produced innovative content, including copy, photos, and videos for social, web, Samaritan’s Purse’s blog, SMS, and e-mail alerts to inform, update, recruit, and sow.• Organically grew Facebook audience 10x in four years from where it was in 2010.• Researched, planned, and implemented successful volunteer recruitment and promotional campaigns using social media and Mobile Cause mass texting platform to quickly alert Site Leadership Team members and volunteers of urgent needs in the wake of disasters.• Liaison between I.T. and Communications in the development of the North American Ministries Extranet. This included communicating needs and goals, monitoring progress of development, leading beta testing and the system’s launch, training management and staff, deploying to disaster sites to train Site Leadership Team Office Managers and Volunteer Coordinators in the field, trouble shooting, resolving issues users encountered, creating video tutorials for visual demonstration, co-writing the operator’s manual, collaborating cross-departmentally for new solutions, changes, and improvements, and updating the frontend content.• Led training courses for Site Leadership Team members and volunteers on best social media practices and Extranet administration at the annual Disaster Relief Volunteer Retreat at the Billy Graham Training Center at The Cove in Asheville, NC.• Led tours of the North American Ministries headquarters in North Wilkesboro, NC.• Managed phone bank volunteers, equipping them with necessary scripts and contents used for informing hundreds of churches in disaster areas of Samaritan’s Purse’s response and how they could actively help their neighbors and community.
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Lead Graphic DesignerLazarus Design Team Sep 2015 - May 2019Charlotte, Nc, Us• One of the three original members of what has turned into a prosperous and successfulweb development company, now based between Boone, NC, Charlotte, NC, and Charleston, SC.• Met with clients to discuss graphic design needs, set expectations and standards of servicesprovided, and explain contracts and billing.• Designed logos (including Lazarus Design Team's logo), web graphics, and websites using Adobe Creative Suite and Squarespace.
Jonathan F. Education Details
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Appalachian State UniversityAdvertising -
Appalachian State UniversityAdvertising
Frequently Asked Questions about Jonathan F.
What company does Jonathan F. work for?
Jonathan F. works for Inspire
What is Jonathan F.'s role at the current company?
Jonathan F.'s current role is Marketing and Communications Manager.
What schools did Jonathan F. attend?
Jonathan F. attended Appalachian State University, Appalachian State University.
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