Equally at home with internal or external comms, I work intelligently, professionally and sensitively with all stakeholders, whether I’m a part of the copy process or leading it. I’ll grasp what you need fast and deliver it without fuss. Work examples below, and more attached to my summary above.EXTERNAL COMMSAwareness & Demand Gen messaging - from web and social to DM and videoBrand and relationship-building - from infographics and blogs to eBooks and papersINTERNAL COMMSNewsletters & updatespresentations, proposals & guidelinesCLIENTSThe IDM – web copy, emails, engagement piecesMOI Global – copy for every digital channel from websites to banner ads, from video scripts to eBooks. Offline work includes DM pieces, event signage, industry award(winning) entriesKingston University – student survival guidesMichael Page Recruitment – press articlesBreast Cancer Care – donor newsletterCyance – customer nurture content

Working with the Creative Director, design team, planners and client services, responsible for the delivery of all copy and content through the agency, specifically:• owning the copy process and leading the development of all messaging• developing creative concepts with the design team• working closely and directly with relevant client and agency stakeholders• development and guardianship of agency tone of voice• managing freelance writersCLIENTSOracle – web copy, emails, content pieces, event comms, video scripts, socialSage – microsite, quiz copy, emails, display, internal guidelines, award entriesF5 Security – web copy, video scripts, emails, banners, content piecesVodafone –internal newsletterDeloitte – web copyPure Digital Radio – 3-month social campaignSoftware AG – microsite, content pieces, video script

The IDM’s reputation for excellence in marketing training and qualifications spans the globe and the quality of its output is unparalleled.As Head of Communications (and prior to that as Communications Manager) I was responsible for promoting and maintaining that reputation across all channels and to all audiences. This meant writing (and in some cases commissioning) all offline and online marketing copy and content – i.e. web copy, emails, social media, blogs, direct mail, brochureware, member and customer newsletters, press releases, press articles and papers. It also required the creation and circulation of internal comms via newsletters or intranet.ACHIEVEMENTS• IDM communications consistently outperformed industry averages, achieving twice the open rate and over three times the clickthrough rate of the education and training sector as a whole. • Launch, development and growth of the IDM's three main social media platforms• Relaunch (i.e.complete re-write) of the IDM website in 2015

BBC Top Gear and BBC Good Homes magazines: circulation and subscriptions management, event management and sales promotion

Sales and key account management at magazine publishers including Haymarket, Redwood and IPC Media